Izifundo ezi-5 eziFundiweyo ngaphezulu kwezigidi ezingama-30 kuNxibelelwano lomThengi omnye ukuya komnye ngo-2021

IiNdlela zokuSebenza eziNgcono zokuThengisa kwiiChatbots

Kwi-2015, umququzeleli wam kunye nam sazimisela ukutshintsha indlela abathengisi abakha ngayo ubudlelwane nabathengi babo. Ngoba? Ubudlelwane phakathi kwabathengi kunye nemidiya yedijithali yayitshintshile ngokusisiseko, kodwa ukuthengisa akuzange kuvele ngayo.

Ndabona ukuba kukho ingxaki enkulu yomqondiso-kwingxolo, kwaye ngaphandle kokuba ii-brand zixhomekeke kwi-hyper-relevant, zingenako ukufumana isignali yazo yokuthengisa yomelele ngokwaneleyo ukuba iviwe phezu kwe-static. Ndaye ndabona ukuba intlalo emnyama iyanda, apho imithombo yeendaba yedijithali kunye neempawu zazibona ngequbuliso ukubandakanyeka kokuqhuba i-traffic, kodwa azikwazanga ukulandelela umthombo wayo. 

Yintoni eyenziwe ngaphezulu kwe-static kwaye ibambe ingqalelo yomthengi? Ukuthumela imiyalezo. Wonke umntu uthumela imiyalezo yonke imihla, kodwa iibhrendi bezilityeshela elo jelo-konakalisa. Besifuna ukunceda iibrendi ukuba zibambe ingqalelo yabaphulaphuli bazo ngendlela entsha, ngoko siye sayisungula I-Spectrm njengendlela yokwenza ukuhanjiswa komxholo omnye ukuya komnye ngokuthumela umyalezo kwii -apps apho abantu bachitha ixesha labo, kunye nokufumana iibrendi zithetha. kunye abathengi, hayi at bona. Sikhawuleze saqonda ukuba eli yayilijelo lentengiso elingasetyenziswanga ngokupheleleyo elizisombulule yonke le mingeni kwiimpawu zabathengi kwi-Intanethi.

Kwiminyaka emihlanu emva koko, sifunde okuninzi malunga nokuthengisa ngencoko, kwaye ngo-2021 kuphela, senze ngaphezulu kwe-30 yezigidi zokunxibelelana nomntu omnye kubathengi bethu. Nantsi into esiyifundileyo ekuncedeni abathengi basungule kwaye balinganise isicwangciso sabo sokuthumela imiyalezo, kunye nendlela yokunxibelelana ngokuthe ngqo nabathengi ukudala amava aqondene nawe abawafunayo.

Izifundo ezihlanu eziFundiweyo zokuLungisa iMiyalezo eZisebenzelayo

Sifunde okuninzi ekuncedeni i-Fortune 100 brand ukuyila kunye nokulinganisa ii-chatbots zentengiso ezingabandakanyi abathengi kuphela kodwa ziguqulele kwiintengiso. Nazi ezinye zeendlela onokuthi wenze isicwangciso sokuthumela imiyalezo esizenzekelayo, kwaye kutheni kubalulekile.

Isifundo 1: Qala ngeHoki

Ihlala ingowona mbuzo mkhulu womthengisi: Ndiyithatha njani ingqalelo yabaphulaphuli bam, kwaye ndinxibelelana njani ngokobuqu ngakumbi kwaye ndibanike into ebenza bafune ukuzibandakanya? Okokuqala, yenza ikhonkco elinyanzelisayo elibetha kwiindawo ezibuhlungu ozisombululayo kwaye kutheni kufuneka bazibandakanye ne-chatbot yakho. Liliphi ixabiso abaza kulifumana kumava? Lawula ulindelo lwabo malunga noko baya kukufumana kumava. Emva koko, sebenzisa ikopi yokuphendula ngokuthe ngqo ekhokela abathengi bakho ngokutshintshiselana kwisenzo.

Kutheni kubalulekile? Abaphulaphuli bakho badinwe ziinzame zentengiso yedijithali abazibona yonke imihla. Abafuni nje into eyahlukileyo kodwa baya kukhetha iibrendi ezinikezela ngamava aluncedo nafanelekileyo. Idatha yethu ibonisa ukuba amava anxibelelana ngokuthe ngqo ngexabiso lamava kwaye akhokela abathengi kuhambo kunye neempendulo ezicetyiswayo banokuzibandakanya okunamandla kunye nokusebenza koguqulo.

Isifundo 2: Nika iChatbot yakho ubuntu obunamandla

Abathengi bakho banokuxela ukuba basebenzisana ne-bot exhaswa yitekhnoloji embi ebambekayo ukuba ibuzwe umbuzo othi "ngaphandle kweskripthi." Akubalulekanga kuphela ukwenza ibhot yakho ibe nomdla, kodwa ukonyusa idatha yakho yencoko ukubenza babe krelekrele kwaye baphendule ngakumbi. Nika ibhot yakho ubuntu obuhambelana nelizwi lebhrendi yakho, yenze ibonakale, kwaye usebenzise i-emojis, imifanekiso, okanye ii-gifs xa uncokola.

Kutheni kubalulekile? Nangona besazi ukuba banxibelelana ne-chatbot, abathengi bafuna ukunxibelelana kumgangatho wobuqu kunye neempawu abazithandayo. Xa bethumela umyalezo nabahlobo, uburharha, imifanekiso, .gifs, kunye nee-emojis zonke ziyinxalenye yonxibelelwano lonxibelelwano. Idatha yethu ikwabonisa ukuba iibrendi ezinobuntu obuqinileyo be-bot kunye nencoko ethandekayo yokuyila banonxibelelwano olunamandla.

Isifundo 3: Landela umkhondo weencoko zakho

Unxibelelwano lwabathengi lukwabamba idatha eninzi ngokunjalo. Beka umkhondo woguqulo kunye nokunika ingxelo entliziyweni yesicwangciso sakho sokuthetha, kodwa thatha indlela epheleleyo yokunika ingxelo eqinisekisa ukuba ulinganisa ngokuchanekileyo impembelelo yeli jelo elitsha lentengiso.

Iziphumo? 

  • Telekom babenereyithi yokuguqulwa kwe-9x ngokuchasene namaphulo abo etrafikhi kwiwebhusayithi. 
  • Mfusa ndinembuyekezo ye-4x kwinkcitho yentengiso.
  • Ngokusebenzisa imiyalezo eyenzelwe wena, Ford ube ne-54% yokuphakanyiswa kwesalamane ekuqwalaseleni kunye ne-38% yokunyusa isalamane kwinjongo yokuthenga - zombini iphezulu kune-benchmark yoshishino lweemoto. 

Kutheni kubalulekile? Utshintsho kwimigaqo yabucala kunye neekuki zinciphisa iindlela abathengisi abanokulandelela ngayo amalinge abo entengiso yedijithali. Intengiso yencoko ayiboneleli kuphela ngejelo apho unokuqokelela idatha echaziweyo ngokuthe ngqo kubathengi bakho, yindawo yokuchukumisa enokulandelelwa ukukunceda uqonde i-ROI yakho iyonke. Kwakhona, amava ethu kunye nabathengi kukuba bakwazile ukuxhamla kokubini ukubandakanyeka kwengxoxo kunye noguqulo lwe-site ukuze baphucule ifanitshala yabo.

Isifundo 4: Hlala uvuliwe

Ngenxa yokuba abathengi bengekho kwiifowuni zabo ngexesha leeyure zeshishini lakho, imiyalezo ezenzekelayo kumntu omnye inokuhlala ikhona ukubandakanya abathengi nangaliphi na ixesha losuku. Ukwamkela i njalo-on isicwangciso sokuthengisa sencoko sibonisa abaphulaphuli bakho ukuba uyafumaneka kubo. 

Oku kungqinelwa ngabaphenduli kwingxelo yethu Imeko yoRhwebo lweNgcoko yeNtlalo. Sifumanise ukuba izizathu ezibini eziphezulu zokuba umntu anxibelelane nohlobo nge-app yemiyalezo kungenxa yokuba kulula ngakumbi kuba bafumana ixesha lokuzibandakanya, kwaye kuyakhawuleza.

Kodwa ukuhlala uhleli akukhona nje ukuhlangabezana nokulindelwe ngabathengi. Kukucinga ngaphaya kwamaphulo. Ukuba nesicwangciso sokuthengisa esihlala sithetha kuphela kwendlela yokunyusa ngokuqhubekayo ixabiso lokuthumela imiyalezo njengejelo.

Kutheni kubalulekile? Iibrendi ezithatha ixesha elifutshane, iindlela ezigxile kwiphulo zinokubona ukubuya okuthile, kodwa ekugqibeleni ziya kulahlekelwa ziimpawu ezithatha indlela ehlala ihleli. Njengazo zonke iishaneli zentengiso, imiyalezo kufuneka iphuculwe ngokuqhubekayo ngokusekwe kwidatha oyifakileyo kwincoko. Ukwamkela indlela ehlala ikwindlela yokulinganisa imiyalezo kuwo wonke amaqonga kukuvumela ukuba wenze elona xabiso liphezulu kwixesha elide. Ngoba? Wakha abaphulaphuli abafikelelekayo ngokuthe ngqo kumajelo okuthumela imiyalezo onokuthi ubandakanyeke kwakhona ukuze ukwandise ixabiso lobomi bomthengi. Ukwakhulisa i-AI yakho yencoko esekwe kwidatha yemiyalezo oyibamba kubathengi. 

Isifundo sesi-5: Sebenzisa iDatha eBhengezayo yoThethano olungcono

Idatha echaziweyo eqokelelwe kwintsebenziswano yabathengi, kunye nedatha yephulo le-ad kunye ne-analytics yewebhusayithi, inokufaka isandla kwimigudu yakho yokuthengisa. Inokukunceda ukuba uqonde ngcono abaphulaphuli bakho kunye neemfuno zabo kodwa inokukunceda ukuba uhlele ngcono abaphulaphuli bakho, kwaye wenze ngokwezifiso indlela obabandakanya ngayo kwakhona kwezo tshaneli zemiyalezo. 

Kutheni kubalulekile? Idatha yethu ibonisa ukuba iibrendi ezisebenzisa idatha echaziweyo eqokelelwe kwincoko ziyakwazi ukwenza amacandelo ekujoliswe kuwo ukuba aphinde abandakanyeke kumajelo okuthumela imiyalezo, okukhokelela ekusebenzeni koguqulo olunamandla. Izaziso ze-Hyper zokuzibandakanya kwakhona kwi-apps ezifana nokufumana uMthunywa 80% amazinga avulekileyo kwaye 35% amazinga clickthrough kwi-avareji. Oko kukhulu xa kuthelekiswa namajelo afana ne-imeyile, ngokwesiko ecingwa njengelona jelo logcino lisebenza kakuhle. Ukongeza, 78% yabathengi bathi baya kuba nethuba lokuthenga enye into kumthengisi ukuba izibonelelo zabo zijoliswe kwizinto ezinomdla kunye neemfuno zabo.

Ukuthumela imiyalezo likamva leNtengiso

Indlela engcono yokuthengisa ngencoko kungokuthumela umyalezo omnye ukuya komnye kwiiapps apho abathengi bakho bachitha ixesha labo. Yinto eza kukuvumela ukuba ube ngumculo kubomi bomthengi wakho, ungabi yinxalenye nje ye-static yezinye iimveliso ngasemva.

Khuphela iNgxelo yeSpectrm yeNgxelo yoRhwebo lweNtlalo

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