Ukubalisa amabali yiyo yonke ingqumbo ngoku kwihlabathi lokuthengisa. Ikwangumxholo wengxoxo e Umxholo weNtengiso yeHlabathi ka-2014 where Kevin Spacey did the keynote… on storytelling. Mr. Spacey walked through the three elements of great storytelling. I've added my own remarks here – you can watch the video of his keynote (which was carefully edited to cut out quite a collection of expletives).
- Impikiswano – Your business may not be a solution to anything as colorful as a Kevin Spacey script, but there are conflicts that you're trying to solve. You are the solution to a problem and every problem is a conflict. It may be a conflict of identifying efficiency, of pursuing happiness, of accurately analyzing information. Share the conflict with your audience!
- sobunyani Imithombo yeendaba zentlalo sisiqwenga esingundoqo sokwenyani sokubalisa amabali kwihlabathi lentengiso. Unethuba lokubonelela ngamatyala okusetyenziswa, ubungqina, abaqeshwa, kunye nobuntu bakho bokuyila ibali kwaye ulixelele kakuhle. Amabali angenabo abalinganiswa ... cinga malunga naloo nto!
- Abaphulaphuli - ufikelela kubani, baphi, kwaye ubafikelela njani? Ngaba ubalisela ibali lakho kumajelo abawasebenzisayo? Ngaba uxelela ibali lakho kwiindawo abahlala behlala kuzo? Ngaba uyila ibali ngendlela enxibelelana ngokweemvakalelo kunye nabo? Ukwazi abaphulaphuli bakho kuya kukunceda ulilungise ibali lakho!
Mhlawumbi eyona nto ibaluleke kakhulu uMnu. Spacey uthe xa evala, yile:
And remember… it's the risk-takers that are rewarded.
The stories that stand out are the ones that are different, the ones that capture attention, the ones that emotionally connect, the ones that are shareworthy. Is that the story that you're producing?