Idatha yabathengi ekufanele ukuba uyayilanda kuMxholo wakho wokunxibelelana

umthengi obandakanyeka kwiwebhusayithi

Ngelixa sonke sinakho, ubukhulu becala, siyavuma ukuba umxholo wokunxibelelana ayisiyonto intsha, inkqubela phambili kwitekhnoloji yentengiso yenze umxholo osebenzayo waba luncedo ngakumbi kwimizamo yokuthengisa. Uninzi iintlobo zomxholo onxibelelanayo vumela iimveliso ukuba ziqokelele ulwazi oluninzi kubathengi-ulwazi olunokusetyenziselwa ukulungiselela iimfuno zabathengi kunye noncedo kwiinzame zokuthengisa ezizayo. Inye into abathengisi abaninzi abalwa nayo, nangona kunjalo, kukufumanisa ukuba loluphi uhlobo lolwazi abafuna ukuqokelela kunye nomxholo wabo osebenzisanayo. Ekugqibeleni, ingumcimbi wokuphendula lo mbuzo ubugolide: “Yeyiphi idatha yabathengi eya kuba yeyona iluncedo kwinjongo zokuphela kombutho?” Nazi ezinye zeengcebiso malunga nedatha yabathengi efanelekileyo ngokwenene ukuqala ukulandela umkhondo ngexesha lokunyusa umxholo olandelayo wokusebenzisana:

Iinkcukacha zoqhakamshelwano

Ukuqokelela amagama nge-imeyile kunye neenombolo zefowuni kunokubonakala kucacile, kodwa uya kumangaliswa ukuba bangaphi abantu abangakwenziyo oku. Kukho inani leemveliso ngaphandle apho ezenza umxholo we-stellar osebenzisanayo ngokukodwa ngenjongo yokwazisa nge-brand; ke ukuqokelelwa kwedatha kuphelela ekutshayelweni phantsi kombhoxo.

Nokuba ngumdlalo okanye usetyenziso olumnandi lokwenza ngokwezifiso, uphawu lwakho lunokuxhamla ngokuqokelela olo lwazi. Emazantsi emgceni, uphawu lwakho lunokubamba inkuthazo enkulu ofuna ukuba igqwetha labathengisi (njengabo banxibelelana neapp yakho) ukuze bazi ngayo. Kwaye ayifuni nje ukuba bazi ngayo, kodwa ufuna ukuba basebenzise ngokwenyusa xa bethenga kwivenkile yakho.

Ngoku, ndifumana ngokupheleleyo ukuba kukho amaxesha apho "ingavakali" ukubuza ulwazi loqhakamshelwano. Ndiyayifumana. Ngaphambi (okanye nasemva) kokudlala umdlalo, akukho mntu ufuna ngokwenene ukwabelana ngolwazi lwabo. Nangona uyazi ukuba uza kusebenzisa ulwazi lokunxibelelana nabathengi ngendlela efanelekileyo, esemthethweni, nangendlela ehloniphekileyo, basekho abathengi abaninzi aboyikayo ngekhe. Ngethamsanqa, inye kuphela into onokuyenza eluncedo kakhulu kwiimpawu ezininzi endikhe ndasebenza nazo- kwaye ibonelela ngohlobo oluthile Inkuthazo ekubuyiseni ulwazi olusisiseko loqhakamshelwano. Emva kwayo yonke loo nto, banokusisebenzisa njani isipho sabo okanye ibhaso ukuba asibazi ukuba bangobani?

Inkuthazo inokuba nkulu okanye incinci njengoko uphawu lwakho lubona lulungile. Emva kokudlala umdlalo okanye ukuthatha uphando olufutshane (nokuba yeyiphi na imixholo yokunxibelelana, inene), ungabuza ukuba bangathanda ukungena ngaphakathi ithuba lokuphumelela ibhaso elikhulu okanye ukungena ukungena ukufumana isigqebhezana okanye isipho . Ngokwendalo, inqaku lakho konke oku kukuba abantu bathanda izinto zasimahla (okanye ukuba nethuba lokuphumelela izinto zasimahla). Abathengi baya kutyekela ngakumbi ekunikezeleni ngeenkcukacha zabo ukuze kuqhagamshelwane nabo malunga nezibonelelo zabo.

Ukulandelwa Kwemicimbi

Umahluko kuGoogle Analytics, ukulandelelwa komsitho kukulandela umkhondo womsebenzi kwizinto ezisebenzisanayo kwiwebhusayithi yakho yophawu. Le misebenzi (okanye "iminyhadala") inokubandakanya naluphi na uhlobo lokunxibelelana- yonke into ukusuka ekubetheni umdlalo / ikhefu kwividiyo, ushiye ifom, ungenise ifom, uhlaziye umdlalo, ukhuphele ifayile, njl.noluhlu luyaqhubeka . Phantse nakuphi na ukunxibelelana kumajelo eendaba asebenzayo egama lakho kubalwa "njengomsitho."

Yintoni eyenza ukulandela umkhondo kube luncedo kakhulu kukuba kubonelela ngengqondo enkulu malunga nendlela abathengi bakho abayisebenzisa ngayo iwebhusayithi yakho kunye nendlela abanomdla ngayo kumxholo wakho. Ukuba ukulandelelwa komsitho kutyhila ukuba abantu babetha kuphela iqhosha lokudlala kumdlalo kube kanye, inokuba sisalathiso sokuba umdlalo uyadika okanye awunangxaki ngokwaneleyo. Kwicala elisezantsi, iintshukumo ezininzi "zokudlala" zingabonisa ukuba abantu bayawonwabela umdlalo okwi sayithi yakho. Kwangokunjalo, ukungaboni ngokwaneleyo "ukhuphelo" lweziganeko / iintshukumo kunokuba sisalathiso esifanelekileyo sokuba umxholo onokukhutshelwa (isikhokelo se-e, ividiyo, njl. Xa iimveliso zinolu hlobo lwedatha, zinokwenza uphuculo olubonakalayo kumxholo wazo, kunye nesicwangciso-nkqubo sentengiso ngokubanzi.

Ukudibanisa ukulandelela iminyhadala kwiwebhusayithi yakho kunokuba yinto encinci, kodwa ngombulelo, kukho inani lendlela yokukhokela ngaphandle (kubandakanya enye kuGoogleezingakunceda phumeza ukulandelwa komsitho we-GA ngokulula ngokulula. Kukho inani lezikhokelo ezigqwesileyo malunga nendlela yokufikelela kunye nokufunda iingxelo ezivela kwi-GA kwiminyhadala oyilandeleyo.

Iimpendulo ezininzi zokukhetha

Uhlobo lokugqibela lolwazi lwabathengi ndincoma kakhulu ukuba kulandelwe iimpendulo ezikhethiweyo kwimibuzo, uphando kunye nabavavanyi. Ngokucacileyo, imibuzo eneempendulo ezininzi (kunye neempendulo) iya kwahluka ngokuqaphelekayo, kodwa zimbini iindlela zokulandela iimpendulo ezikhethiweyo ezinokunceda uphawu lwakho! Kokunye, njengokulandela umkhondo womsitho, imibuzo ekhethiweyo kunye neempendulo ziya kunika uphawu lwakho uphawu olungcono lokuba uninzi lwabathengi lufuna ntoni okanye lulindele ntoni kuwe. Ngokubonelela abathengi bakho ngeendlela ezimbalwa onokukhetha kuzo (kwimibuzo yakho okanye kuvavanyo), ikuvumela ukuba uhlukanise impendulo nganye ngepesenti; Ukuze ukwazi ukwahlula abathengi abathile ngempendulo yabo ethile. Umzekelo: Ukuba ubuza umbuzo, "nguwuphi kule mibala ukuba uyayithanda?" kwaye unikezela ngeempendulo ezi-2 ezinokubakho (Bomvu, Luhlaza, Luhlaza, Mthubi), ungagqiba ukuba ngowuphi umbala othandwa kakhulu ngabantu abaninzi abakhethe impendulo ethile. Oku ngokubanzi akunakwenziwa ngeempendulo zokugcwalisa ifom.

Esinye isizathu sokulandela iimpendulo ezikhethiweyo zinokuba luncedo kukuba ii-brand zinokuhamba ziye phambili kubasebenzisi abathile abanike impendulo ethile (Ex: Ukunyusa uluhlu lwabasebenzisi abaphendule ngombala wabo abawuthandayo njengo "bomvu"). Ivumela ii-brand ukuba zijolise kwimizamo yazo yokuthengisa kubasebenzisi abathile abakolu luhlu- nokuba kungokuthengisa nge-imeyile, i-imeyile ngqo okanye ukufowuna. Ukongeza, unokufumanisa ukuba abathengi abaphendule ngempendulo ethile banezinto ezithile ezifanayo ekufuneka zamkelwe. Eminye imibuzo ebalaseleyo onokukhetha kuyo unokuyithatha rhoqo: ixesha elibekiweyo lokuthenga, uphawu oluthandwayo, uphawu lwangoku-nantoni na enokukunceda kwiingxoxo ezizayo, ngenene!

Nokuba yeyiphi eyona njongo iphambili yomxholo wakho wokunxibelelana, ukuqokelela idatha kuwo nawuphi na umba wokunxibelelana nomthengi kufanelekile kumzamo. Ngokhuphiswano olutsha olukhulayo yonke imihla, unetyala kuhlobo lwakho ukwazi ukuba ngoobani abathengi bakho kwaye bafuna ntoni. Inkqubela phambili kwitekhnoloji ayenzelanga kuphela ukuqokelela le datha, kodwa ikwenze kwalula kakhulu ukwenza njalo. Ngazo zonke izixhobo ezikhoyo kubathengisi, akukho sizathu sokungalandeleli yonke into!

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