Wooing abathengi abaninzi kunye nokuNciphisa inkunkuma ngokusebenzisa umxholo okrelekrele

Wooing abathengi ngakumbi kunye nokunciphisa inkunkuma ngokusebenzisa umxholo okrelekrele

Ukusebenza kokuthengisa umxholo kubhalwe kakuhle, ukuvelisa i-300% ngaphezulu kukhokelela kwi-62% yexabiso eliphantsi kunentengiso yesiko, iingxelo Imfuno yeMetric. Akumangalisi ukuba abathengisi abaphucukileyo baye batshintsha iidola zabo baya kumxholo, ngendlela enkulu.

Umqobo, nangona kunjalo, kukuba isiqwenga esihle salo mxholo (i-65%, enyanisweni) kunzima ukusifumana, ukukhulelwa kakubi okanye ukungathandeki kubaphulaphuli ekujoliswe kubo. Le yingxaki enkulu.

"Unokuba ngowona mxholo ubalaseleyo emhlabeni," kwabelwana ngoAnn Rockley, umseki we INgqungquthela yoMxholo okrelekrele, "Kodwa ukuba awukwazi ukuyifumana kubathengi bakho kunye nethemba ngexesha elifanelekileyo, ifomathi efanelekileyo, nakwisixhobo esikhethiweyo, akunamsebenzi."

Ngapha koko, ukwenza ngesandla umxholo ophindaphindiweyo kumajelo amaninzi akunazinzo, u-Rockley ulumkisa: "Asinakukwazi ukuyifumana le nkqubo ithambekele kwimpazamo."

Ngokwembono ethile, Institute Marketing Marketing Institute Iingxelo zokuba abathengisi be-B2B baphononongwe kwangoko kulo nyaka basebenzise umndilili we-13 amaqhinga omxholo:

  • I-93% -umxholo wemidiya yoluntu
  • Iipesenti ezingama-82%
  • I-81% -ebhlog
  • Iipesenti ezingama-81
  • Iipesenti ezingama-81 - ngeziganeko zomntu
  • I-79% - amanqaku kwiwebhusayithi yenkampani
  • I-79% -ividiyo
  • I-76% - imizekeliso / iifoto
  • 71% - amaphepha amhlophe
  • 67% - infographics
  • Ngama-66% ii-webinars / iiwebhu
  • I-65% -intetho ezenziwa kwi-Intanethi
  • I-50% okanye ezimbalwa-iingxelo zophando, ii-microsites, ii-ebook, ukuprinta iimagazini, iincwadi zokuprinta, iiapps zeselfowuni, kunye nokunye

(Ipesenti ibhekisa kubathengisi abavavanyiweyo besebenzisa elo qhinga.)

Kwaye okwangoku, ngaphezulu kwesiqingatha somxholo wentengiso unengxaki, ngokwe-a Izigqibo zeSirius ingxelo:

  • I-19% ayisebenzi
  • I-17% ayaziwa kubasebenzisi
  • I-11% kunzima ukuyifumana
  • I-10% alukho uhlahlo-lwabiwo mali
  • I-8% esemgangathweni

Ukuba i-65% yomxholo wakho ikhutshiwe okanye igxotha abafundi, uyazi ukuba into kufuneka itshintshe.

Yiyo loo nto isibheno kunye nesithembiso somxholo okrelekrele: umxholo okrelekrele ngokwaneleyo ukuba ungaphinda uzivuselele kwaye uzilungelelanise nomfundi ngamnye kunye nejelo lakhe alithandayo. Isiphumo: Ukutshintsha kwemilo, umxholo onokuguquguquka obamba iintliziyo zabafundi, iingqondo kunye nezipaji.

Umxholo okrelekrele ubonakaliswa koku kulandelayo:

  1. Sityebile ngokwakhiwa Ulwakhiwo lwenza ukuba izinto ezizenzekelayo zenzeke, kwaye yonke imiba yomxholo okrelekrele ixhomekeke kuyo.
  2. Ngokwahlulwahlulwa ngokwamacandelo Sebenzisa imethadatha ukuqinisekisa ukuba intsingiselo kunye nemeko zichaphazelekayo kumfundi.
  3. Iyafumaneka ngokuzenzekelayo -Ifumaneke ngokulula kwaye ityiwe ngabanini bomxholo kunye nabasebenzisi.
  4. Ukuhlaziywa Ngaphandle komxholo oqhelekileyo wokurisayikilisha, izinto zawo zinokuphinda zidityaniswe kwaye zilungelelaniswe ngeendlela ezininzi.
  5. Ukuhlaziywa kwakhona - Iyakwazi ukuhlengahlengiswa ngokwe-alfabhethi, ngesihloko, ifomathi, eyakho kunye nokunye, kumava omsebenzisi afanelekileyo.
  6. Zi lungiswe Ukuhlengahlengisa ngokuzenzekelayo ukubonakala kunye nezinto kumamkeli, isixhobo, ijelo, ixesha losuku, indawo, isimilo esidlulileyo, kunye nezinye izinto eziguquguqukayo. Oku kulandelayo infographic (emazantsi alo myalezo) kungena nzulu kumxholo okrelekrele, kunye nendlela onokuyilungisa ngayo umba wokulahlwa komxholo kwaye uzalisekise injongo yawo yokutsala, ukuhlakulela kunye nokuguqula abathengi. (Kwaye, ukunciphisa iindleko zokuvelisa phambili, ukuqala.)

Ukuba akukho nto uyenzayo, unokuwuphucula umxholo wakho kunye nokusebenza kwawo ngokukhawuleza ngokuhlakulela ezi zinto zilandelayo:

  • Sebenzisa uphando olunzulu kunye nokunikezelwa okwaneleyo ukwazisa umxholo wakho, kakhulu njengentatheli.
  • Yenza umxholo othile umthengi persona.
  • Sebenzisa i-meta tag ukunceda abathengi ukuba bafumane into abayifunayo.
  • Phinda wenze enye into, uphinde uyisebenzise kwaye wenze umxholo uhlengahlengise.
  • Qesha ababhali beekopi.
  • Hlaziya ukusebenza komxholo.
  • Uvavanyo, umkhondo, funda kwaye uhlengahlengise.

Zonke izinto eziqwalaselweyo, umxholo omkhulu ngaphandle kwezixhobo ezifanelekileyo kufana nokuqesha umqhubi wenqwelo mafutha kwaye umnike ibhayisekile ukuze aphumelele ugqatso. Mhlawumbi lixesha lokurhweba ibhayisekile yakho ukuze ufumane umxholo ongcono.

Jonga oku kuhle infographic ngu Yandisa, thethwano ngu iqela lethu, malunga nendlela yokunyusa umxholo wakho we-IQ kunye nabafundi ababandakanyekayo emhlabeni.

yeka ukulahlekelwa ngabafundi infographic

Ingaba ucinga ntoni?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda indlela idatha yakho yokubhaliweyo isetyenziswe ngayo.