I-Anatomy yokuQhekeka ngo-2020, kunye neeBrand ezenze loo nto

KwiMarket Breakthrough Moments 2020

I-COVID-19 itshintshe ngokusisiseko umhlaba wentengiso. Phakathi kwezithintelo zokuphambuka ekuhlaleni, iindlela zokuziphatha zabathengi zakhiwa ngokutsha ngephanyazo. Ngenxa yoko, iphelile Isibini kwisithathu semveliso kuchazwe ukuncitshiswa kwengeniso.

Nangona kunjalo, nkqu nangexesha lokuphazamiseka kwesiqhelo, umndilili waseMelika wayesabhencwe kwizibhengezo ezininzi kangange-10,000 ngemini, ngelixa uninzi lweempawu zaye zavela kumrhumo wazo entsha eqhelekileyo Kwaye kwajongwa ukugcina iSabelo seLizwi esilingana neSabelo seNtengiso. Ngapha koko, ndiyakholelwa ukuba xa sijonga emva ngeli xesha kwikamva elingekude kakhulu, siyakumangaliswa kukuqamba kunye nobuchule beemveliso ezininzi ezikhokelela kwintengiso ukuze zilungelelanise kwaye zinxibelelane neemfuno zabathengi. I-COVID-19 yenza uthethathethwano olusebenzayo kule ndawo iphithizelayo kwaye engaqinisekanga ibaluleke ngakumbi kwiimveliso, ezaziziva zinoxinzelelo olukhulu lokufumana isabelo. Indawo enye ebaluleke kakhulu kukukwazi ukusika ingxolo ngomyalezo onamandla, ojolise kuwo kunye nomyalezo ofanelekileyo. 

Ngabantu abaninzi baseMelika abazikhetheleyo bodwa emakhayeni abo kunye nokuhamba kweenyawo kwisitalato esiPhambili kumisiwe, umdla wabathengi uguqukile. Ibango leenkonzo zokusasaza, izixhobo zokuzilolonga, ukuhanjiswa kokutya, kunye nokuthengwa kotywala kwenyuka ngokukhawuleza njengoko amaMelika ejonge ukugcina ulungile kwaye wonwabile ngelixa bonwabela isidlo kwiivenkile zabo abazithandayo. Kubathengisi, ukuphumelela ngeli xesha "litsha" lokuziphatha kuthetha ukutshintsha iithagethi, iinjongo kunye neendlela zokuhlangabezana nabathengi apho bakhoyo kwaye bahambise ixabiso ngokwemiqathango yabo.

Nyaka ngamnye, kwi-InMarket zichonga Imikhankaso yokuma ebonisa indibaniselwano egqibeleleyo yobugcisa kunye nesayensi yokugqobhoza i-clutter kunye nokudala ixesha elinophawu lwentengiso. Abaphumeleleyo kwisiqingatha sokuqala se-2020 babonakala ngakumbi ngenxa yeemeko ezingaqhelekanga esijamelana nazo ngoku. Impumelelo yabo kwiinkalo ezininzi inokulinganiswa nokukwazi kwabo ukuwuthatha umzuzu kwaye badibanise ixesha, ukubaluleka, kunye nomxholo ukukhulisa amaxesha kunye namava awodwa.  

Kuzo zonke iimeko, iimveliso eziqaqanjisiweyo ezinxulunyaniswe nabathengi kwinqanaba elinzulu, nokuba kungumnqweno wokuphumela ngaphandle kwaye wamkele icala labo le-DIY okanye ngokunika ixabiso ngamaxesha okungaqiniseki ezoqoqosho. Umzekelo, iimveliso ezinje ngeJameson kunye neContadina, eziqaqanjiswe kuyo Amaxesha okuqhekeka, kwavusa umnqweno kunye nentuthuzelo ngokusikhumbuza ngamaxesha alula, nolonwabo.

Ekugqibeleni, la maphulo aphumeleleyo abonisa imeko yethu kunye nesiqhelo, ekhokelela ekubonakaleni okukhethekileyo kunye nakwiiRhafu zokuCofa-ngeRhafu (CTR) - ephakamileyo njenge18.1% - ngaphezulu kwamaxesha angama-30 aphezulu kunebhentshi lokulinganisa. 

Ngokubanzi kwiimpawu ezijonge ukunxibelelana kunye nokubandakanya abathengi ngeyona nto ilungileyo ukugcina oku kulandelayo engqondweni: 

Ukuhanjiswa kunye nexesha

Ukuthengisa okusekwe kwindawo kugxininisa ixesha elifanelekileyo labathengisi ngaphezulu kwako konke. Imikhankaso yentengiso ebinamaxesha okuphumelela yonke inento efanayo: babandakanya abathengi abalungileyo ngexesha elifanelekileyo kunye namajelo afanelekileyo kubandakanya i-intanethi kunye nevenkile-xa babekwinkqubo yokuthenga. 

Ukubandakanya ubuGcisa

Kwintliziyo yamaphulo onke okwenza umyalezo omkhulu kunye nokuyila. Kuzo zonke iimeko ezi zinto zivelise phezulu zenza imilinganiselo ephambili ye-macro kwaye bezikho iindlela ezithile zokunxibelelana okunamandla nesiko- njenge Jameson's Usuku lukaSt Yizisa iBar Ekhaya.

Ixesha lokuphumelela likajameson 1

Umzuzu ngamnye uphumelele ekubambeni umthengi ngokubonakalayo okuqinisekileyo kubandakanya oopopayi, ukusebenzisana kunye nekopi enamandla. 

Ulwazi kunye noNikelo 

Ekupheleni kosuku, isithembiso kunye nemicimbi yomxholo nokuba sisaphulelo, umvuzo okanye ulwazi ngemveliso kubandakanya izibonelelo zemveliso. Oku kubaluleke ngakumbi kwaye kuyinyani ngexesha apho ukungaqiniseki kwezoqoqosho kuyaqhubeka. Amaxesha aphezulu esiqingatha sokuqala sonyaka adibanisa ukwamkelwa kwegama kunye nemiyalezo esekwe kwixabiso ukusukela kwiNtengiso yeDinner eNtsha yokuTya ukutya, ukuqala nge- $ 3.75 ngomntu ngamnye, ukuya IkhontrakinaIikhuponi zedijithali zokuthenga okuninzi.    

amaxesha okuphumelela okuphumelela

Ngelixa i-2020 ngokuqinisekileyo ilixesha elingazange libonwe kwimbali yethu, iimpembelelo zeziganeko ezijikeleze i-COVID-19 zanceda ukuqhubela phambili kwaye mhlawumbi zonyusa ukusebenza kwabaphumeleleyo bethu boMzuzu wokuPhumelela. Nangona kunjalo, ngaphandle kweemeko zangaphandle, ii-brand ezihlala zinyanisekile ekubekeni iimfuno zabathengi kuqala, ukuhanjiswa okuyintloko kunye nexesha lokuthumela umyalezo zijikeleze ezo mfuno-ngakumbi ngexesha lokwenyani kwaye ngexesha lenkqubo yokuthenga kunye nokwakha ukuzibandakanya kokuyila kunye nemiyalezo yexabiso ziya kuphumelela ngokwaphula. ukugqitha.

Khuphela i-InMarket Breakthrough Moments 2020

Ingaba ucinga ntoni?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda indlela idatha yakho yokubhaliweyo isetyenziswe ngayo.