Isikhalazo # 1 malunga nokuThengisa ngaphakathi

urhwebo inbound

Kanye kanye ngenyanga okanye njalo, siva isikhalazo esifanayo kubantu abanethemba lokusebenza neearhente zentengiso ezingenayo kunye nabathengi abasebenza nathi kwi urhwebo inbound iinzame. Ungayichazanga eyokuba esi sikhalazo sesinye endiza kuzenza kunye nearhente yethu ukuba andiqondi ukuba intengiso engenayo isebenza njani.

Isikhalazo: Asifumani shishini kwiwebhusayithi yethu.

Kukho ingxaki enkulu kwishishini lokuthengisa elingenayo kwindlela echazwa ngayo kunye nendlela yokuthengisa ngaphakathi ngokoqobo iyasebenza. Uluvo lokuba ukumisela ubukho bewebhu luya kuguqula iwebhusayithi yakho ibe yinjinjini apho ithemba emva kokufumana liya kukufumana kukhangelo okanye kwezentlalo, funda izinto zakho, kwaye kwangoko ugcwalise ifom kwiwebhusayithi yakho ayisiyonyani. Ngu yohlobo lwe isebenza njani, kodwa uninzi lweshishini aluthathi le ndlela.

Ithemba lokuziphatha

Makhe sixoxe ngokuziphatha kokuthenga, kuqala. Sibhale malunga Ixesha elincinci kunye nohambo lwabathengi ngaphambili kwaye ndingakukhuthaza ukuba ufunde iposti. Inyani yile yokuba abantu abakufumani kwiziphumo zokukhangela, ndwendwela iphepha lakho lasekhaya, kwaye uthenge iinkonzo zakho ngokulula. Ngapha koko, idatha ebonelelwe yiCisco ibonisa ukuba ishishini eliphakathi linalo ngaphezu kwama-800 ohambo olwahlukileyo (nceda ufunde i-ebook esiyibhalile kule).

Ukuba uyinkampani yenkonzo (njengearhente yethu), nantsi indlela uhambo lokuthenga oluhlala lusebenza ngayo:

  1. Amazwi omlomo -Umthengi uhlala ekhankanya ugxa wakhe xa befuna uncedo esinokuthi silunike.
  2. ukufuna -Ukukhangela kwethemba kwi-intanethi kwishishini lakho kwaye ufumane iwebhusayithi kunye nentlalontle.
  3. website - elo themba lityelela iwebhusayithi yethu. Bajonge ubuchwephesha esinabo, oovimba abanokubanceda bathathe isigqibo, iqela abaza kusebenza nabo, kwaye zeziphi iziqinisekiso okanye abathengi esele sisebenzele umsebenzi.
  4. umxholo -Umbono ufunda umxholo wakho kwaye unokukhuphela okanye ucele ulwazi olongezelelekileyo.
  5. landela -Elo themba ngamanye amaxesha linxibelelana nathi ngokwasentlalweni, ibone ukuba luhlobo luni lomsebenzi esiwenzayo, ibuza abantu kwinethiwekhi yethu ukuba siza kusebenza njani nokuba singakwazi na ukusombulula ingxaki yabo.
  6. Bhlisa Amaxesha amaninzi ithemba alikho kwimeko yokuthenga, kodwa benza uphando kwaye ke bayabhalisela kwincwadana yakho ukuze bahlale benxibelelana kwaye bondliwe ngeengcebiso ezibalulekileyo.
  7. dibana -Elo themba linxibelelana nathi ngalo Amazwi omlomo uqhagamshelo ukufumana intshayelelo yobuqu. Emva kokudibana, bagqiba ukuba bayasithemba okanye hayi kwaye siqala ukwenza ishishini.
  8. Okanye Uqhagamshelwano - ngamanye amaxesha abanethemba lokunxibelelana nathi ngqo nge-imeyile okanye kwifowuni ukuseta intlanganiso nathi.

Ngenxa yale nkqubo, uyayibona indawo urhwebo inbound ilingana kwaye yintoni kanye ebonelela ngeshishini lakho? Leyo yeyona faneli eyahlukileyo kunaleyo yokuthengisa ngaphakathi kwiindawo zihlala zabelana ngazo, zezi:

  1. ukufuna - ngesihloko kwaye ufumane indawo yakho ibekwe.
  2. umxokozelo -Bhalisa kwaye ukhuphele kwisibambiso.
  3. Vala -Fumana isindululo kwaye usayine.

Ukuthengisa ngaphakathi kwi-ROI

Ukunikezelwa kolu luhlu lokuziphatha, uyabona ukuba kunzima kangakanani na ukuba urhwebo lwakho olungenayo luthengise kunye neendlela zokuthengisa? Ukuba uneqela eliphumayo lokuthengisa, phantse yonke intengiso inxulunyaniswa neqela-ngakumbi ukuba banamava kwaye sele bekhulisa ubudlelwane kunye nethemba onqwenela ukwenza ngalo ishishini.

Imibuzo yentengiso engenayo kufuneka ibandakanye:

  • Xa uvala ithemba, ngaba bakwenzile ndwendwela indawo yakho kwinkqubo yokuthengisa?
  • Xa uvala ithemba, ngaba bakwenzile bhalisela iincwadana?
  • Xa uvala ithemba, ngaba bakwenzile khuphela okanye ubhalise yomxholo?
  • Xa uvala ithemba, ngaba bakwenzile ukufuna yakho intanethi?

Ayisiyiyo into yokuba unokuthi yonke intengiso kutyelelo lwabo lwentengiso olungenayo, kodwa ungacingi ukuba ayinampembelelo kumjikelo wentengiso yimpazamo elusizi. Nazi ezinye iinkcukacha ezivela komnye wabathengi bethu ozibuza:

Izibalo ezingenayo

Ezi zibalo zicoca nayiphi na i-bot okanye i-ghost bot traffic kwaye zibonelele unyaka ngaphezulu konyaka umfanekiso wewebhusayithi yabo kubahlalutyi. Unyaka odlulileyo ubunayo iwebhusayithi ebicotha kwaye enezinto ezaphukileyo… ngelishwa kwinkampani yetekhnoloji. Bafunyenwe kwiziphumo ezili-11 zokukhangela ngaphandle kwegama lenkampani, ezisibhozo kwiphepha le-8. Ngoku balawula iphepha lesiphumo seinjini yokukhangela.

Ngoku uGoogle unephrofayili epheleleyo yenkampani ebonisiweyo, iiprofayili zabo zentlalo zibonisiwe, kunye nenkcazo eyandisiweyo yenkampani enee-sublinks kwiphepha lesiphumo seinjini yokukhangela. Babeka i-406 yamagama aphambili ahlukeneyo, i-21 kwiphepha le-1, i-38 kwiphepha le-2 kwaye abanye babo baqhubeka nokufumana ukubambeka njengoko besakha igunya ngophando lwezinto eziphilayo.

Unceda Njani?

Intengiso engenayo ayisiyondlela yokususa ishishini.

  • Ngaba abasebenzi bakho bakhuthaza umxholo wakho kwi-intanethi?
  • Ngaba ubhala uncedo lobudlelwane boluntu ukukhuthaza izicwangciso kwi-intanethi?
  • Ngaba uhlawula ngokwazisa ngomxholo okwi-intanethi?
  • Ngaba iqela lakho lokuthengisa lisebenzisa umxholo ukunceda ukuvala amathemba abo?
  • Ngaba iqela lakho lokuthengisa libonelela ngempendulo kumxholo onokukunceda okanye umxholo ongancediyo?

Ndicinga ukuba iinkampani zii-nati xa zinabasebenzi abaninzi kwaye akukho mntu uphakamisa umxholo wenkampani etyale imali kuyo. Ubhengezo lubalulekile njengoko uqhubeka nokukhulisa ukufikelela kwakho. Ukuba ndibona umhlobo okanye umntu endisebenza naye ekukhuthazeni ishishini labo kwaye ndikwinqanaba lesigqibo, ndiza kujonga into abanokuyinikela.

izigqibo

Ukuthengisa ngaphakathi kungenako ukukhetha kwakhona. Kutshanje besindwendwele ngethemba ebesenza intengiso ngaphandle kwewebhusayithi kangangeminyaka eli-15 kwi-Intanethi kwaye bandixelele ukuba unyaka nonyaka indleko nganye ekhokelayo inyuka kwaye inqanaba labo elisondeleyo liyaqhubeka ukwehla. Abantu bayathandabuza ukwenza ishishini nabo kuba abanabukho bewebhu. Ngoku basibuza ukuba bangakwenza njani iinto zokuzilungisa kule minyaka ilahlekileyo abangayityalanga. Batsho ukuba bayabethwa ngabantu abakhuphisana nabo abaneziza ezintle, balawula iziphumo zophando, kwaye bayazibandakanya kwimidiya yoluntu.

Impendulo emfutshane: Abakwazi ukukhuphisana ngoku.

Kodwa banokutyala imali kwintengiso engenayo ngoku eya kuthi ivelise amandla, mabavale ukuthengisa ngakumbi ngoku ngomxholo onegunya, kwaye baqhubeke nokuqhuba ingqalelo kunye nokwazisa uphawu lwabo kwi-Intanethi. Ngokuqinisekileyo, izikhokelo ze-crappy ziya kuza kuqala, kodwa ngokuhamba kwexesha baya kuvala ezinye izikhokelo, bathathe ixesha elincinci, kwaye bagcine itoni yemali.

Akusekho mpikiswano yokuba ingaba urhwebo inbound iyasebenza. Yonke inkampani enkulu ityala imali ngakumbi nangakumbi kumxholo wayo, ukukhangela kunye nezicwangciso zentlalo njengoko beqhubeka nokubona ukubuya kutyalo-mali. Impikiswano yindlela oyichaza ngayo ubungakanani kunye nokubonisa ukuba ubuyile kutyalo mali.

Ukuba utyalomali kwi urhwebo inbound kwaye ubona ukungahambi kakuhle okanye ukukhokelela kumgangatho ophantsi, ngaba ujonge olunye ulwazi?

  • Mangaphi amathemba Ukutyelela indawo yakho okoko waphumeza isicwangciso-qhinga sokuthengisa esingena ngaphakathi?
  • Mangaphi amathemba ubhalisele ileta yakho yeendaba okoko waphumeza isicwangciso-qhinga sokuthengisa esingena ngaphakathi?
  • Mangaphi amathemba ikhutshiwe okanye ibhaliswe kumxholo okoko uphumeze isicwangciso-qhinga sokuthengisa esingena ngaphakathi?
  • Mangaphi amathemba kukhangelwe Ngaba uyisebenzisa kwi-Intanethi okoko uphumeze isicwangciso-qhinga sakho sokuthengisa ngaphakathi
  • Zikhulu kangakanani zakho ukuthengisa kuyavalwa okoko waphumeza isicwangciso-qhinga sokuthengisa esingena ngaphakathi?
  • Lide kangakanani ixesha lakho umjikelo wentengiso okoko waphumeza isicwangciso-qhinga sokuthengisa esingena ngaphakathi?

Intengiso engenayo inefuthe elibonakalayo kwintengiso iyonke kunye nentengiso yayo yonke inkampani kuwo onke amashishini. Kodwa ayisebenzi kwisithuba, isebenza ecaleni kokuphuma kwakho kunye nezinye iindlela zokuthengisa kunye nezentengiso. Ukwandisa i-ROI, kuya kufuneka uzinikezele kwaye usebenze ukuze uqiniseke ukuba wakha amandla kunye negunya kwishishini lakho. Ukukhulisa ukufundwa kwakho, ukukhula kwenethiwekhi, ukukhula kunye nokwabelana noluntu lwakho lulandelayo… konke oku kuthatha ixesha elininzi kunye nomzamo.

Andithengisi inkqubo endingakholelwa kuyo. Ndithengisa inkqubo ekhule ukufikelela kwethu kunye nengeniso kwiarhente yethu iminyaka esi-7 ngqo. Kwaye senze okufanayo kwiinkampani ezininzi zentengiso kunye netekhnoloji. Abo baliqondayo ixabiso kunye nomzamo wexesha elide baziqonda ngokupheleleyo iziphumo.

Umzi mveliso wethu (kubandakanya iarhente yethu) kufuneka yenze umsebenzi ongcono wokufundisa abathengi kunye nokubonelela ngeenkcukacha-manani ezibonelela ukuba utyalo-mali olungenayo lolona tyalo-mali lubalaseleyo olunokwenziwa ngumthengi kwiinzame zakhe zokuthengisa.

Ingaba ucinga ntoni?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda indlela idatha yakho yokubhaliweyo isetyenziswe ngayo.