Kwiminyaka ye-Intanethi abaThengi abanakuhoywa

Idiphozithi iifoto 56060159 m 2015

Kwiminyaka engamashumi amabini anesihlanu edlulileyo, iinkampani ezinike ukusilela ukufikelela kulindelo lwabathengi zihlala zifumana ileta enomsindo evela kumthengi. Isebe labo lenkonzo yabathengi banokungayinaki le leta, kwaye iya kuba kukuphela kwebali.

Umthengi unokuxelela abahlobo abambalwa. Ubukhulu becala, iinkampani ezinkulu ezinjengeenqwelo moya ziye zibaleke ngokuhambisa iinkonzo ezibi. Njengabathengi, sasinamandla amancinci okubenza baphendule.

Kodwa ngokufika konxibelelwano lwasentlalweni, iibhodi zeengxoxo, i-Twitter, kunye ne-Youtube iitafile zijikile. Ividiyo engezantsi yenye yemizekelo endiyithandayo yomthengi osebenzisa amandla akhe. I-United Airlines yonakalise isiginkci somculi uDave Carroll. Emva kweenyanga ezilithoba efuna imbuyekezo, wancama. Wabhala ingoma kwaye wenza ividiyo eye yajongwa ngaphezulu kwamaxesha angama-73 ezigidi. Ngama-41,000 okulinganisa kunye nama-25,000 amagqabantshintshi athe wakwazi ukufikelela ngaphezulu kwabahlobo abambalwa, ebonisa utshintsho kutshintsho lwamandla kumthengi.

Eli liphupha elibi kubudlelwane boluntu nenqwelomoya, kungekho ndlela yakumisa. Ukongeza kwividiyo, ndifumene uluhlu olungaphezulu kwama-70,000 kunye namakhonkco kwizithuba zebhlog nakwiindawo zeendaba kubandakanya IHotff Post kwi NY Times,
Ke kufuneka benze ntoni i-United Airlines? Inkampani enkulu iyisebenzisa njani imithombo yeendaba ukuphendula? Nje ukuba ividiyo ikhutshwe i-1,200 yeedola eyayiza kwenza ukuba ingxaki ihambe iinyanga ezintandathu ezidlulileyo, ayonelanga. Njengoko uMnu Carroll echaza: Sele ndenziwe ngumsindo ixesha elininzi kwaye, ukuba kukho nantoni na, kufuneka ndibulele uManyano. Bandinike indawo yokuyila edibanise abantu abavela kwihlabathi liphela.

Hi ndlela leyi, kuphela ngempumelelo phakathi njengemvumi, le ngoma iye yajika uMnu Carroll ibe yimpumelelo ngobusuku bonke, kunye nomsebenzi othembisayo othetha namaqela malunga nenkonzo yabathengi.

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