Impembelelo yeZisombululo zeNtlawulo eziKhuselekileyo ekuthengeni kwi-Intanethi

khusela izisombululo zokuhlawula i-ecommerce

Xa kuziwa kuthengiso lwe-Intanethi, indlela yokuziphatha ye-shopper yehla ngokwenene kwizinto ezithile ezibalulekileyo:

  1. umnqweno -Ukuba umsebenzisi ufuna okanye awuyifuni loo nto ithengiswa kwi-Intanethi.
  2. Price -Ukuba ingaba indleko yento yoyisiwe ngulo mnqweno.
  3. imveliso -Ukuba imveliso iyabhengezwa okanye ayipapashwa, kunye nokuphononongwa kuhlala kunceda kwisigqibo.
  4. ithemba - nokuba umthengisi othenga kuye unokuthenjwa… ukusuka kwintlawulo, ukuhanjiswa, ukubuyela, njl.

Uloyiko lokuthenga kwi-Intanethi luye lwagqitywa kule minyaka imbalwa idlulileyo, nkqu nakwizixhobo eziphathwayo. Nangona kunjalo, i-avareji yenqanaba lokushiya inqwelo ngama-68.63%, ebonelela ngamathuba amaninzi kubathengisi be-ecommerce bokukhulisa kunye nokuphucula amava abo kwi-Intanethi. Umndilili we-UK shopper uchithe i-avareji ye- $ 1247.12 (ngaphezulu kwe- $ 1,550 US) kwi-2015 kwaye iyonke iyaqhubeka ukwanda!

Ewe kunjalo, ayilulo lonke undwendwe olubeka imveliso kwinqwelo ekufuneka luthathwe njengomthengi. Ndihlala ndisiya kwindawo yokuthenga ukuze ndongeze uluhlu lwezinto ukubona nje ukuba iyintoni na irhafu kunye nokuhambisa ngenqanawe ... emva koko ndiza kubuya xa uhlahlo-lwabiwo mali lukhona kwaye ndenze eyona nto ndiyifunayo. Kodwa ngaphakathi kwenqanaba lokushiya, abaninzi bashiye kuphela kuba bengakhange bayifumane indawo ithembekile.

Abathengi bafuna inkqubo yokuhlawula ekhuselekileyo, ekhawulezayo nelula, njengoko kuchaziwe kwi-infographic engezantsi. Kulumkele ukuxhalaba malunga nokukhuselwa kwentlawulo kunye nokuphuma okude nokudidayo, kwaye ekugqibeleni ukhethe indlela yokuhlawula esomeleleyo yeshishini lakho elikwi-Intanethi eliza kunceda kubathengi abonwabileyo! Jonga i-infographic ye-infographic iyonke ingezantsi, I-Saga ye-Shopper ekwi-Intanethi: Ukukhangela isisombululo seNtlawulo esikhuselekileyo.

Engcanjini yayo yeyakho Ukulungiswa kwentlawulo. Ukuba umboleki uqala ukukhangela indawo entsha kwaye angaziva ethembekile okanye kunzima kakhulu, abayi kuba semngciphekweni wokufaka ulwazi lwekhadi lakho letyala. Ngapha koko, inkxalabo malunga nokhuseleko lokuhlawula ikhokelela kwi-15% yokulahlwa kwenqwelo yokuthenga kwiindawo ze-ecommerce. Bayakushiya kwaye bafumane imveliso kwenye indawo. Indawo yomntu okhuphisana naye inokuba ibiza kakhulu… kodwa ukuba bonwabile, abayi kucinga ngokuhlawula iidola ezimbalwa.

Ukulungiswa okupheleleyo kubonisa amanqaku ama-4 aphambili enza isango lokuhlawula eliqinileyo

  1. Isango lokuhlawula libonelela abathengi ngokubanzi uluhlu lweendlela zokuhlawula.
  2. Isango lokuhlawula libonelela umrhwebi nge Uluhlu lwezixhobo zokuphucula ukuthengiselana ukwandisa umnikelo.
  3. Isango lokuhlawula lomelele ulawulo lomngcipheko kunye nokuthintela ubuqhetseba njengesiseko seqonga layo.
  4. Isango lokuhlawula liyaqhubeka ukuya khupha iminikelo emitsha ezihambelana notshintsho lwentengiso kwi-Intanethi.

Isisombululo seNtlawulo esikhuselekileyo

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