Impembelelo yamaXesha amaNcinci kuHambo loMthengi

amaxesha amancinci

Indlela eshushu yokuthengisa esele siqalile ukuva ngakumbi nangakumbi malunga nexesha elincinci. Amaxesha amancinci okwangoku aphembelela isimilo somthengi kunye nokulindelweyo, kwaye bayatshintsha indlela abathengi bathenga ngayo kumashishini onke.

Kodwa yintoni kanye kanye Ixesha elincinci? Zeziphi iindlela ababumba ngazo uhambo lwabathengi?

Kubalulekile ukuqonda ukuba kanjani entsha uluvo lwamaxesha amancinci kukwindawo yentengiso yedijithali. Cinga ngeGoogle ikhokelela ekuhlawuleni uphando ngeendlela ze-smartphone ezitshintsha indawo yokuthengisa yedijithali.

Yenza uphando olukhawulezileyo kuGoogle kumzuzu omncinci, kwaye uyakufumanisa ukuba zenzeka xa abantu bethelekisa:

Jika kwisixhobo-ukwanda kwe-smartphone -ukusebenza kwimfuno yokwenza funda okuthile, bukela into, okanye uthenge into. Ngamaxesha atyebileyo okuba nesityebi xa izigqibo zisenziwa kwaye izinto ezikhethiweyo ziyilwa.

Ngoku ekubeni sisazi ukuba zeziphi izinto ezincinci, sizenza njani thina njengabathengisi kolu phando lweeselfowni nokuyo yonke indawo? Zeziphi iintlobo zemizuzu emincinci ekufuneka sinikele ingqalelo kuyo? Njengo Douglas Karr okhankanywe ngaphambili, kukho Iindidi ezine zamaxesha amancinci:

  1. Ndifuna ukwazi mathuba
  2. Ndifuna ukuhamba mathuba
  3. Ndifuna ukwenza mathuba
  4. Ndifuna ukuthenga mathuba

Ukugcina ezi archetypes zemizuzwana emincinci engqondweni xa uzibandakanya nabathengi zinika amashishini angama-savvy ithuba lokuzahlula ngokwamava abo anikezela ngolwazi olufanelekileyo.

Makhe sandise kancinci kwizinto zonke ezishishina ekufuneka zazi ukuqonda indlela yokusebenzisa ixesha elincinci kuluncedo lwabo.

Abathengi bafuna ukufumana ulwazi ngokukhawuleza nangokuchanekileyo.

Abathengi banalo lonke ulwazi emhlabeni nasezandleni zabo. Xa bejikela kwizixhobo zabo ukuze bafunde, babukele, okanye bathenge, abafuni kuthatha ixesha lokumba bejikeleza ukufumana into abayifunayo okanye ukubuza ubunyani bomthombo.

Awundikholelwa?

Masisebenzise abanye babasebenzi bethu e I-PERQ njengemizekelo. Inkampani yethu igcwele ukhuphiswano, abantu abakhutheleyo abathanda ukuhlala besempilweni ngenxa yokomelela nokuzilolonga. Ndiye ndazibandakanya ngakumbi nokuphakamisa iintsimbi.

Ngenye imini kwindawo yokuzivocavoca, ndijonga abantu abaphakamisa iintsimbi abandijikelezileyo, ndaqonda ukuba ukwandisa ukusebenza kwam kwizinyusi ezingaphezulu, kuya kuba kuhle ukuba ndithenge izisongelo zesihlahla. Ndikhuphe ifowuni yam kwangoko ndaza ndaqala ukukhangela ezona ntlobo zisongo zomsonto zabaqalayo. Uninzi yayizizibhengezo zentengiso ethile okanye uhlobo oluthile lwenkqubo yokomelela komzimba, ngenxa yoko ndiye ndatsiba ezo ndawo ukufumana amanqaku angalinganiyo kunye nokuphononongwa ziingcali zeshishini.

Ibonisa nje ukuba abathengi bafuna ulwazi oluchanekileyo ngokukhawuleza. Umxholo wewebhusayithi yakho kunye ne-SEO ziya kuthatha isigqibo sokuba iwebhusayithi yakho ibonelela ngeziphumo ezifanelekileyo ngexesha lomthengi elincinci, nokuba abathengi bazokugcina ukubandakanyeka ixesha elide. Kunyanzelekile ukuba uqiniseke ukuba ulwazi olunika lona luchanekile.

Amashishini kufuneka abekho kubaThengi xa iMicro-moments isenzeka

Uhambo lwabathengi luyatshintshwa kukuziphatha okuhle kunye nokulindelweyo. Oku kufikelela esiphelweni ngemfuno yeendawo zokuchukumisa ezincinci ezenziwe ngentengiso encinci kunye nentengiso yedijithali yokunxibelelana nabantu ngokwemiqathango yabo, nini, kwaye bahamba njani kuhambo lwabo.

Omnye wabasebenzi bethu yimbethi manqindi enomdla kwaye wayekwintengiso yomqeqeshi omtsha kunyaka ophelileyo. Masithi wakhangela Umqeqeshi wamanqindi, e-Indianapolis, kwaye iziphumo zatsala uninzi lwabaqeqeshi abanokubakho. Ngenxa yeshedyuli yakhe exakekileyo, yena hayi Ndizokulinda ujonge ukufumana umzuzu ozolileyo wokubiza wonke umqeqeshi kolo luhlu. Abantu bafuna amandla okucoca iziphumo. Kule meko, bacoca ezantsi kuphela abaqeqeshi ngaphakathi kweekhilomitha ezintlanu kunye nabaqeqeshi kuphela abakhoyo ngoLwesibini nangoLwesine. Nje ukuba afumane abaqeqeshi abafanelekileyo, unokufuna ukubanakho ukuthatha imibuzo ehambelana nobuntu ukuze abone ukuba ngabaphi abaqeqeshi aza kusebenza nabo; okanye, unokufuna ukugcwalisa iifom zoqhakamshelwano namaxesha athile anokufikelela kuwo.

Jonga ukuba kunyanzelekile njani ukuba amashishini abonelele ngamava omsebenzisi onomdla kubathengi ngamaxesha amancinci? Iinyani zangaphambili, amanani, kunye nezibalo ezingaphandle kwefestile xa kufikwa kumzuzu omncinci. Ukuziphatha kwabathengi kula maxesha akunakulindeleka kwaye kuqhutywa kuphela ziimfuno zabo ngelo xesha linikiweyo.

Ukuze ishishini lixhamle kwezi mfuno zahlukileyo, amava ewebhusayithi kufuneka abandakanyeke, enomdla kwaye afumaneke ngokulula. Abahlobo bethu kwiindaba ze-CBT isishwankathele ngokugqibeleleyo xa babongoza abaphulaphuli babo ukuba benze iwebhusayithi ngamaphepha abhalwe ngokucacileyo, ukujongana ngokulula, izibonelelo ezizodwa, kunye nemifanekiso ekumgangatho ophezulu weemveliso ezineenkcazo ezinzulu.

Izinto ezinjengeefom ezimileyo kunye nengxoxo ephilayo kufuneka zibe nakho kubathengi ukubuza imibuzo ethile kwaye bafumane iimpendulo kwangexesha. Nokuba kunjalo, iifom ezimileyo kunqabile ukuba zibonelele ngesakhono kubathengi ukuba bathethe ngeendlela ezi-2 ngeempawu.

Ngamafutshane, amashishini kufuneka abenakho ukuzibandakanya ngokupheleleyo nabathengi ukubonelela abathengi ngayo yonke into abayifunayo ukwenza isigqibo sokuthenga.

Uthethathethwano luyachuma xa iBrand yakho inokuXela iBali layo

Amaxesha amancinci akasoloko ethetha ukuba umboleki ufuna ukuthenga into. Rhoqo kunoko, abathengi bafuna ulwazi.

Xa kunjalo, amashishini kunye neempawu kufuneka zikwamkele oku njengethuba lokubonelela ngolwazi kwaye, kwangaxeshanye, babonise ukuba bangobani kwaye limi phi ishishini labo. Kuya kufuneka baxelele ibali lophawu lwabo kuba ukubalisa ibali yeyona ndlela inamandla yokuba umthengi adibane nophawu.

Hubspot uhlala exhasa ukubaluleka kwamabali xa kuziwa kwiimpawu ezinxibelelana nabathengi bazo. Ukubonisa ukuba kutheni ishishini lenza into eliyenzayo ngokubalisa amabali lidlala kwimvelo yendalo yomntu yokujonga amabali kuyo nantoni na abayibonayo nabayenzayo. Uphawu olubonisa kakuhle ibali labo lubonelela ngombono okhawulezayo kumthengi ukuze axhumane nabo kwaye aqhubeke nokunxibelelana nabo kwinqanaba ngalinye kuhambo lwabo lokuthenga.

Ngokufaka ubuntu babo kumava omboleki kunye nabo, iimveliso zinokuzenza zibalasele engqondweni yomthengi. Ukwenza umbono olungileyo kunokukhokelela kubathengi kwindawo yabo xa kufika ixesha lokuthenga.

ukuxoxa kwandisa ukungafihli kunye nokuvuleleka malunga neshishini okanye uphawu. Ngokufumana ibali labo ngokuchanekileyo, iimveliso zakha ukuthanda okuhle ngexesha labo elincinci.

Khumbula: Amaxesha amancinci ayasebenza

Ukuba unika abathengi amava amnandi ngokwenene kwimizuzu yabo emincinci, banokushukunyiselwa ukuba bathenge ngokukhawuleza. Isantya kunye ukusebenza kakuhle ngumyalelo wosuku.

Nanku umzekelo olungileyo: UFelicia endisebenza naye wayekwindawo yokuzivocavoca ngenye imini xa waqonda ukuba ukwandisa ukusebenza kwakhe, wayefuna ukongezwa kwisondlo sakhe. Uye kwi-intanethi kwivenkile yeevithamini ngelixa wayephuma kwigumbi lokutshixa, kwaye wabetha thenga kwibhokisi yomgubo wokudibanisa umgubo.

Amaxesha amancinci afana nalawo ayenzeka ngezigidi ngezigidi ngemini, kwaye amashishini kunye neempawu kufuneka zihlale kufanelekile ukwenza imali kuzo. Kuba ziqhutywa ziintshukumo, amaxesha amancinci abonelela amashishini ithuba lokusebenzisa amava ahlukeneyo ukubonisa ukuba abathengi bakuphi kuhambo lwabo. Jonga indlela amaxesha amancinci amila ngayo ngokwesiko Uhambo lomthengi?

Bafuna ukuba amashishini avavanye ngokupheleleyo ukunyathela kwabo kwidijithali kuwo onke amabakala enkqubo yokuthenga ukuze bakwazi ukuphendula kwiimfuno zabathengi ngexesha lokwenyani.

Amaxesha amancinci athetha ukuba amashishini kufuneka akhawuleze kwaye asebenze malunga neentlobo zomxholo kunye namava abawabeka kwiwebhusayithi yabo, kwaye umxholo kunye namava anokwenza unxibelelwano olunentsingiselo phakathi kwamashishini nabathengi.

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