Uyenza njani into yokuKhangela kuKhuphelo lweendaba kuKhangelo

Ukulungiswa kokukhutshwa kweendaba

Ukulungiswa kokukhutshwa kweendabaSisebenza ngokumangalisayo Eyobudlelwane boluntu sizenzele kunye nabaxumi bethu. Unxibelelwano noluntu luselotyalomali olukhulu- abantu bethu eDittoe PR basifumene bethetha ngalo kwi ENew York Times, Mashable kunye nezinye iisayithi ezithandwayo.

Ngelixa iingcali ze-PR ziqonda ukuba zibhala njani izinto ezinyanzelekileyo zokushicilelwa kwaye zibasasaze kubaphulaphuli abafanelekileyo, ngamanye amaxesha abaluliseli ukhuphelo lweendaba kunye nokuba banokukhangela.

  1. Soloko uqinisekisa ukuba itrafikhi yokuKhutshwa kweNgcaciso inokulinganiswa. Siyongeza ukulandelela umkhankaso kunye namaphepha okufika awodwa kwiiNdaba zethu zoPapasho ukuze sikwazi ukubona apho ukugcwala kuvela khona kwaye kubaluleke kangakanani.
  2. Sebenzisa amagama aphambili afanelekileyo kwisihloko yokuKhutshwa kwakho kweNgcaciso- esetyenziswa ngesihloko kwiphepha lephepha leendawo zokuya elidibene nazo.
  3. target 1 ukuya kwi-3 ibinzana lamagama aphambili ngaphakathi komzimba wokukhutshwa kweendaba kwaye uqinisekise ukuba uphinde. Ukuzisebenzisa kwimixholwana okanye ukuzifomatha ngqindilili okanye italics kuhlala kunceda, nako!
  4. Bandakanya amakhonkco abuyela kwindawo yakho okanye iphepha lokufika ngaphakathi kokukhutshwa kweendaba kwaye uqiniseke ngokudibanisa igama elingundoqo okanye ibinzana, hayi igama lenkampani yakho. Ukuba awukwazi ukongeza ikhonkco, qinisekisa ukuba ikhonkco lifunyanwa kufutshane nebinzana lamagama aphambili.
  5. Sebenzisa imifanekiso ngaphakathi komxholo wokukhutshwa kwakho kweendaba. Nika igama lefayile usebenzisa igama eliphambili (udwi wezithuba) kwaye, ukuba ungayifaka nenye indlela yokubhaliweyo okanye isihloko - sebenzisa igama elingundoqo.
  6. Chitha imali. Ndikhuphe ukukhutshwa kweendaba ngaphambili ngaphandle kokuhlawulela ukuhanjiswa kwaye khange kubangele ukusebeza kube kanye… ukuhlawulela ukuhanjiswa Indawo yentengiso, PRWeb, Cinezela uKumkani okanye ezinye iinkonzo zinokunyusa amathuba okuba iindaba zakho zithathwe kwiindawo ezinamagunya amakhulu.

Ukulungiselela ukukhutshwa kweendaba kunokubonelela ngokunyusa okongeziweyo kwiwebhusayithi yenkampani yakho xa ukukhutshwa kweendaba kusasazwa kwaye kudityaniswa ngamanye amashishini afanelekileyo okanye iisayithi zeendaba. Ungaphoswa lithuba lokuvelisa i-backlinks exabisekileyo kwindawo yakho, uqhuba inqanaba lakho kwaye wandise igunya lesiza sakho ngeenjini zokukhangela.

11 Comments

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      Ngokuqinisekileyo, Bob. Ezinye iindawo zokusasaza iPR aziboneleli ngethuba lokusebenzisa iHTML, nangona kunjalo. Ngenxa yoko, ukusebenzisa amagama angundoqo akufutshane kunye nokuhanjiswa okulungileyo kunokunceda.

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    Uyakuxabisa ukukhankanywa kwe-PRWeb kwisithuba sakho Doug 🙂

    Kwi-PRWeb.com sinezixhobo zokufunda ezininzi zokuphucula upapasho lwakho lweenjini zokukhangela, Nazi iingcebiso ezi-5 ezikhawulezayo zokuqalisa. Uchanekile kwizimvo zakho ezingezantsi, ekusebenziseni amagama angundoqo kunye nokusabalalisa okulungileyo ngokuqinisekileyo kunceda i-SEO.

    http://service.prweb.com/learning/article/optimize-press-releases-5-tips/

    Ukuba unayo nayiphi na eminye imibuzo kwi-SEO yokukhutshwa kweendaba, unokuhlala uthumela i-tweet @prweb 🙂

    –Stacey Avero
    Umphathi woluntu, PRWeb

  5. 6

    Molo Doug,

    Enkosi ngokukhankanya i-PressKing!

    Ukuthumela ukukhutshwa kweendaba kunokuba nemiphumo emihle kwi-SEO, ngokwenene. Kungenxa yoko le nto sikwabonelela ngezixhobo zokulinganisa i-SEO (kunye nokukhutshwa kweendaba kunye neemodyuli zokubeka iliso kwimidiya) - kuhlala kumnandi ukubeka iliso kwimisebenzi yakho ye-intanethi, akunjalo?

    Sineempawu ezimbalwa ezongezelelweyo esiza kukwazisa kwiiveki ezizayo – ndiza kukugcina usazi!

    UCharles - CEO, PressKing

  6. 7

    Ukusasazwa kokukhutshwa kweendaba yinxalenye ebalulekileyo yesakhiwo sekhonkco le-SEO. Kubalulekile ukubandakanya isicatshulwa se-anchor kunye namakhonkco kumzimba wokukhululwa. Nangona kunjalo, kufuneka uhlale ukhumbula ukuba ukukhutshwa kweendaba kufuneka kube yindaba. Musa ukuchitha ixesha kunye nemali kwi-press release engayi kuhoywa.

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    Ndinikwe umsebenzi wokushicilela inkampani yethu kwaye ndingathanda ukwazi ukuba ungakuphepha njani ukwenzakaliswa ngokuba nomxholo ophindiweyo? Kwisicelo sam sesithathu sokuthumela ndiye ndaqonda ukuba ukuba eneneni nganye kwezi sayithi ibeka inqaku lam, iinjini zokukhangela zinokuyibona njengomxholo ophindwe kabini kwaye ingcwabe imveliso yethu entsha. Leliphi elona qhinga lingalandelwa?

    • 10

      Molo Annette,

      Ukuba ujonga nzulu 'kumxholo ophindwe kabini', yintsomi ukuba ungaze wohlwaywe ngayo. Akukho nto ifana nesigwebo somxholo ophindwe kabini. Jonga kwibhlog esemthethweni kaGoogle:
      http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html

      Ukhuphelo lomxholo alunampembelelo imbi, kodwa inokuchasa impembelelo entle. Ngoba? Kuba abantu banokunxibelelanisa emva komxholo apho uthunyelwe khona. Ufuna umxholo upapashwe kwi-URL enye ukuze abantu baqhagamshelane naloo URL enye. Xa ziqhagamshela kuloo URL enye, ubeka ngcono. Xa zinxibelelana namanye amaphepha, iphepha lakho alizukubekwa ngokwenqanaba njengoko belinokwenza.

      Ukusasaza ushicilelo losasazo ayingomzamo wangabom wokulahlekisa iinjini zokukhangela… yinkqubo ezanyiweyo neyinyani yokusasaza iindaba, ngokwesiko nakwiwebhu.

      Doug

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