Iingcebiso ezi-5 zokonyusa iiReyithi zeNtengiso yeVidiyo yeNtengiso

Uwonyusa njani amazinga okuguqula intengiso yevidiyo

Nokuba kukuqala okanye ishishini eliphakathi, bonke oosomashishini bajonge phambili ekusebenziseni izicwangciso zentengiso yedijithali ukwandisa ukuthengisa kwabo. Intengiso yeDijithali ibandakanya ukusetyenziswa kwe-injini yokukhangela, ukuthengisa kwimidiya yoluntu, ukuthengisa nge-imeyile, njl. 

Ukufumana abathengi abanokubakho kunye nokuba notyelelo oluphezulu lwabathengi ngosuku kuxhomekeke kwindlela ozithengisa ngayo iimveliso zakho kunye nendlela ezipapashwa ngayo. Upapasho lweemveliso zakho lulele kudidi lwentengiso kwimidiya yoluntu. Wenza imisebenzi eyahlukeneyo efana nokuthumela imifanekiso kunye nesicatshulwa, ukulayishwa kwevidiyo, kunye nokongeza umxholo wokudala ukuqhuba ukubandakanyeka kwabaphulaphuli. 

Phakathi kwazo zonke ezi zicwangciso, ukuba zevidiyo sebenza kakuhle ukuthengisa iimveliso kunye nokufikelela kubaphulaphuli abaninzi. Ke, ukuthengisa ngevidiyo sisixhobo esinamandla se-intanethi esithengisa iinkonzo kunye nokwakha uphawu lwakho. 

Ngo-2021, inkcitho yentengiso yevidiyo yedijithali e-United States yayiqikelelwa kwi-55.34 yeebhiliyoni zeedola zase-US kwaye umthombo uqikelelwa ukuba inkcitho iya kunyuka iye kwi-78.5 yezigidigidi ekupheleni kuka-2023. Iyonke inkcitho yedijithali e-US kulindeleke ukuba inyuke ukusuka kwi-191 ukuya kwi-250. Iibhiliyoni zeedola zaseMelika ngexesha elinye.

Statistica

Kwakhona, ukwenza izicwangciso zakho zentengiso zibe mnandi ngakumbi, tyala imali koopopayi bevidiyo. Iividiyo zoopopayi zitsala ingqalelo yabasebenzisi ukuba baguquke. Ukwenza ividiyo enomtsalane kunokuba lucelomngeni ke ngoko unokufuna ukuqesha imveliso yevidiyo kunye nenkonzo yoopopayi ukukunceda.

Yintoni iintengiso zevidiyo?

Iintengiso zevidiyo ezikwi-Intanethi okanye intengiso yevidiyo ngoku yeyona ndlela isebenzayo kwi-intanethi. Umxholo wokukhangisa kwiiplatifti zeendaba zentlalo udlala ngaphambi, ngexesha, okanye emva komxholo wokusasazwa. Abanye abachwephesha bezentengiso zosasazo bakwandise inkcazo yentengiso yevidiyo ukubandakanya iintengiso zokubonisa ezinomxholo wevidiyo, ezifana nezo ziqala ukudlala ividiyo xa umntu ebeka isalathisi semouse phezu kwabo kunye neentengiso zevidiyo zemveli ezikhuthazwayo kwiinethiwekhi zentengiso yedijithali.

Nanku umzekelo wentengiso emfutshane yevidiyo esiyivelileyo:

Alithandabuzeki elokuba intengiso yevidiyo yenye yezona ndlela zidumileyo zokukhulisa ishishini lakho kunye nokufikelela kubaphulaphuli be-intanethi. Iingcali zilindele kwaye zikholelwa ukuba iintengiso zevidiyo ziya kulawula ishumi leminyaka elizayo, ebonisa ukuba ngoku lixesha elifanelekileyo lokuba abaqeqeshi bezentengiso bandise ulwazi lwabo kule ndawo. Kwakhona, kufuneka baphande indlela yokuphucula ukufikelela kwabo kunye nokusebenza ngokubanzi ngamaphulo ahlukeneyo.

Ukusuka ekongezeni izihloko ezinomtsalane ukuya kuthi ga kwimifanekiso enamandla, nazi iingcebiso ezi-5 ezibalaseleyo zentengiso yevidiyo eziya kukhulisa amaxabiso akho okuguqula ngokuthengisa ngevidiyo. 

Iingcebiso onokuzilandela ngelixa uFaka iintengiso zeVidiyo 

Ukuthengisa ividiyo esebenzayo kunye nezinga eliphezulu lokuguqulwa, Nazi ezinye iingcebiso kunye namaqhinga kwinkqubo yokuyila ekufuneka iqwalaselwe. Intengiso yakho kufuneka iqaqambise ingxaki enokusonjululwa yinkampani okanye uphawu lwakho, sebenzisa iskripthi esilungileyo sesicwangciso sevidiyo, kwaye ukhethe iqonga elifanelekileyo. Nazi iingcebiso ezi-5 zeentengiso zevidiyo ezizisa iinguquko. 

  1. Yenza ividiyo yakho iqale ibenomdla kwaye uqaqambise ibhrendi yakho

Ukufumana umbono wentengiso yakho yevidiyo akwanelanga ukuzisa utshintsho kuba ukuqala kwevidiyo yakho kubaluleke kakhulu. Ukuba awufuni ababukeli batsibe intengiso okanye bacofe kude, kufuneka uqaphele ukuqala kwentengiso ukwenza imizuzwana embalwa yokuqala iqaphele kwaye ubale. 

Ukuhlanganisa abaphulaphuli bakho, yenza umzamo omncinci kwaye uqalise ividiyo yakho ngengxelo ekhangayo ngokujongana neengxaki eziqhelekileyo, ukubuza umbuzo ofanelekileyo, okanye ukongeza into enomdla eyenza uphawu lwakho lubonakale. 

Bonke abanini bamashishini bafuna ukuba abathengi babone iintengiso ekugqibeleni; ukuba bayayishiya ngexesha, kukho amathuba ambalwa okuba intengiso yakho iphakame. Ke, qalisa iintengiso zakho zevidiyo ngemifanekiso emihle, kwaye ubandakanye imifanekiso efanelekileyo kunye nombhalo ocacileyo. 

Qinisekisa ukuba uphawu luphawuliwe kwaye lunokuvuselela umdla wabathengi ngokukhawuleza. Ngale njongo, kuya kufuneka uxelele abathengi ukuba kutheni ibhrendi yakho igqwesile kwaye iinkonzo zakho zibonelela njani ngezibonelelo. Abantu balindele yonke into ukusuka kumgangatho wemveliso ukuya kwinkxaso yabathengi, ke intengiso yakho kufuneka igxininise ukuba kutheni inkampani yakho yodwa kwaye inokuthenjwa. 

  1. Ubungqina beNtlalo bubalulekile kwiintengiso zevidiyo 

Elinye icebiso lokugxila kulo ngelixa usenza imveliso yevidiyo bubungqina boluntu. Yinto ehlala ingahoywa kwintengiso yemidiya yoluntu. Njengoko sisazi ukuba kukho ukhuphiswano oluninzi kwihlabathi ledijithali, ngoko ke kufuneka ugqithe nangaphaya ukukhuthaza abathengi bakho ukuba ubonelela ngeenkonzo ezisemgangathweni ezikwi-intanethi abanokuzithemba. Nangona kunjalo, akukho lula ukubaleka kwindawo enye nabantu abaninzi okhuphisana nabo. 

Bonke abanini bamashishini kufuneka bazisebenzise ezi zinto ukuveliswa kwevidiyo izicwangciso zokubona uphawu lwabo lufikelela kumanqanaba aphezulu. Kule meko, ukwakha ukuthembana kufanele kube yeyona nto iphambili. Ngaphandle kwale nto, kuya kuba nzima kakhulu ukuyikholelwa le nto uyithethayo kubaphulaphuli bakho. 

Basenokuba namathandabuzo, ngakumbi xa iliphulo eliphezulu apho unxibelelana nabantu abangazange balujonge uphawu lwakho ngaphambili. Ke, ukufaka ubungqina bezentlalo kwintengiso yevidiyo, ungasebenzisa ubungqina, uphononongo, iibheji zeenkwenkwezi, kunye nomxholo owenziwe ngumsebenzisi. 

Ubungqina bunceda ukususa amagama emlonyeni womthengi wakho kwaye wabelane ngezimvo kunye nehlabathi. Uphononongo okanye iimpendulo zabathengi zichaza onke amava kunye nendlela iinkonzo zakho ezizuze ngayo abathengi. Ngaphaya koko, obu bungqina bunceda abathengi abatsha ekuthembeni uphawu lwakho. 

Ukusebenzisa umxholo owenziwe ngumsebenzisi kunika amathuba akho kubathengi abonwabela iimveliso okanye iinkonzo zakho. Oku kusebenza kakuhle phakathi kwamaphulo e-funnel kunye nokuguqula abathengi abanokubakho ecingweni.

  1. Sebenzisa iMfihlo yoShishino lweNtengiso

Ukuba ugqibile ngombono wokudala kunye nokuqala kwentengiso, ulungile ukubamba ingqalelo yabasebenzisi. Kodwa, kuthekani ngexabiso lokuthengisa kunye nokuguqulwa? Kubalulekile ukuqhuba intengiso kwaye ufumane ucofa ngakumbi ngaphandle kokuchitha iiyure ezininzi.

Nonke kufuneka nicwangcise iintengiso zokuthengisa okuphezulu. Kukho ifomyula enye abakhupheli beentengiso abathembele kuyo iminyaka emininzi ukuze bajike amathuba okuhlawula abathengi rhoqo. Ifomula ibizwa ngokuba I-AIDA, emele ingqalelo, umdla, umnqweno, kunye nesenzo. Ungasebenzisa le fomula ukuvelisa izikripthi zevidiyo kwaye ufumane ucofa ngakumbi ngokuzenzekelayo ngaphandle kweeyure zotyalo-mali ubethe intloko yakho eludongeni.  

Ngelixa usenza ukuveliswa kwevidiyo, nokuba yividiyo eqhelekileyo okanye oopopayi, kuya kufuneka ubambe ingqalelo yethemba, ugcine umdla, wakhe ukuthanda iimveliso kwaye emva koko ubatyhale ukuba benze okuthile. La manyathelo aya kuqinisekisa ukuba iintengiso zihlala zifanelekile, zibandakanya, kwaye zijolise kuguqulo.

  1. Ixesha lentengiso yakho yevidiyo

Abantu abaninzi babukela iintengiso ukuba bazifumana zinika umdla kodwa batsibe kwangethuba ukuba intengiso iba nde. Ke, kuphephe ukuguqula uloyiso lwakho lube yingxelo. Gcina iintengiso zevidiyo zimfutshane kwaye zimnandi kuba uninzi lweentengiso zevidiyo ezikwi-intanethi ziyimizuzwana engama-30 okanye ngaphantsi. 

Ngelixa ukuveliswa kwevidiyo, gcina obu bude bufanelekileyo engqondweni yakho njengoko usenza iskripthi sevidiyo. Nangona kunjalo, iividiyo ezinde ziyasebenza, xa ujongana nokubekwa kwebhrendi. Umzekelo, ukuba uchaza amava okanye ibali malunga nebhrendi yakho enomthengi okanye ummeli wenkampani, ividiyo ende ifanelekile.

Nokuba yeyiphi na indlela, kuyafuneka ukushiya umxholo ongabalulekanga nongeyomfuneko. Kwakhona, zama ukusasaza umyalezo wakho ngokukhawuleza ukugcina ababukeli bebukele kwaye bebandakanyeka. Ubude bentengiso yevidiyo yakho kufuneka buqinisekise ukuba abathengi abayifumani ibuthuntu kwaye ayithandeki. 

  1. Yongeza umnxeba kwisenzo

Nokuba yividiyo yakho okanye inqaku elongeza umnxeba kwisenzo lidlala indima ebalulekileyo ekuxeleleni abantu ukuba benze ntoni. Ukusebenzisa i-call to action (CTA) yenza abantu bakhuthazwe ngumxholo kwaye ibancede bathathe isigqibo sokuba kulungile ukuthenga imveliso.

Ukubizelwa kwisenzo kunokuba yingxelo okanye amagama ambalwa anceda abasebenzisi ukuba benze ngokulandelayo xa bebukele intengiso okanye bafunde inqaku elipheleleyo. 

Ngaphezu koko, injongo yentengiso nganye yevidiyo kukukhuthaza abaphulaphuli ukuba bathathe inyathelo elithile. Ukubizelwa kwisenzo (CTA) kunokufotwa okanye kongezwe ngokubhaliweyo kunye nemizobo.

Ngokufanelekileyo, kungcono ukusebenzisa umnxeba kwisenzo ekupheleni kwevidiyo. Umzekelo, ukubonisa abathengi bakho, banokundwendwela iphepha lakho okanye iwebhusayithi ukuze bafumane iinkcukacha ezingaphezulu, babhalisele isaphulelo kunye nezivumelwano, okanye bathenge iimveliso kunye neenkonzo zakho.

Intengiso yeVidiyo

Intengiso yevidiyo ibe sesona sixhobo sinamandla esigcina abathengi bakho benxibelelene nebhrendi yakho. Xa sele kutshiwo, ukwenza iividiyo zoyilo, ezimfutshane, kunye nezibandakanyayo kubalulekile. Abantu abayiboni yonke into oyithumelayo kumaqonga eendaba ezentlalo, bahluza owona mxholo ubandakanya kakhulu, kwaye xa kufikwa kwiintengiso, bakhetha ezona zinomdla kakhulu. Intengiso yevidiyo esebenzayo ikugcina ufumana abathengi, ukonyusa intengiso kunye nokuqondwa kophawu. Ke ngoko, iintengiso zevidiyo kufuneka zenziwe emva kokuqwalasela iingcebiso ezixutyushwe kwinqaku.