Uyiphucula njani iNgcaciso yeXabiso eliKhulu

Ungasibhala njani isiVumelwano esiXabisekileyo

Elinye lamadabi endisokola kuwo neenkampani kukuyeka ukucinga into abayenzayo kwaye uqale ukucinga malunga kutheni abantu besebenzisa imveliso okanye inkonzo yabo. Ndiza kukunika umzekelo okhawulezayo… usuku nosuku, uyakundifumana ndirekhoda kwaye ndilungisa iipodcast, ndibhala ikhowudi yokudityaniswa, ndiphumeza izisombululo zomntu wesithathu, kwaye ndiqeqesha abathengi bam. Blah, blah, blah… ayisosizathu sokuba abantu benze iinkonzo zam. Banokufumana nayiphi na kwezi nkonzo Fiverr ikhulu leerandi ngomsebenzi. Abathengi bam bayandiqesha kuba ndiyakwazi ukuguqula iinzame zabo zentengiso yedijithali kwaye ndizikhulise iziphumo zabo kakhulu kutyalo-mali oluncinci.

Kukho isifaniso endihlala ndisebenzisa. Ndinemoto endizisa ukuyigcina isenza inyanga nenyanga okanye njalo. Kukugcina imoto yam ikwimeko entle kwaye indigcina ndisihla ndisiya emsebenzini. Andinguye la makhenikhi. Ngoku, ukuba ndinqwenela ukwenza ukuba imoto yam iguqulwe kwaye iphuculwe ukuze ndiphumelele ugqatso, ndingayizisa kulowo makhenikhi? Hayi. Iarhente yam ayiyiyo ivenkile yokutshintsha ioyile, yiyo phumelela ugqatso ivenkile.

Izandi zilula, akunjalo? Hayi… kuba iinkampani zicinga ukuba zithengela utshintsho lwe-oyile kodwa zifuna ngokwenene ukuphumelela ugqatso.

Yintoni iSindululo seXabiso?

Eyaziwa njengeZindululo zeXabiso eliKhethekileyo (i-UVP), isindululo sexabiso lakho sisiteyitimenti esifutshane esibandakanya izibonelelo zeenkonzo ozinikezileyo kunye nendlela ozahlula ngayo kwabo ukhuphisana nabo.

Ingcebiso yePro: Phambi kokuba uqhubele phambili ngantoni ucinga sisindululo sakho sexabiso lakho elikhethekileyo… cela abathengi bakho bangoku okanye abathengi! Unokumangaliswa kukuba ayisiyiyo le uyikholelwayo ukuba iyiyo.

akho umgangatho wokuma kufuneka ifezekise izinto ezine:

  1. Kufuneka thabathela ingqalelo undwendwe. Inkampani yakho ayizifumani iziphumo ezilindelekileyo kutyalo-mali lwakho lwentengiso- yiyo loo nto abantu beqesha mna.
  2. Inokuba kunjalo kulula ukuyiqonda. Ndabelana ukuba ubudlelwane beshishini kunye nam buxabisa ngaphantsi kweendleko zomsebenzi osisigxina ngelixa ebonelela ngamashumi eminyaka obuchwephesha.
  3. Kufuneka umahluko ukusuka kukhuphiswano lwakho kwi-intanethi. Ukuba uluhlu lwakho lwezindululo zexabiso ziyafana nabantu okhuphisana nabo, jolisa kokungajolisanga kuko. Kumzekelo wam, asiyiyo iarhente egxile kwisitishi esinye, ubuchwephesha bam buhamba nobuchwepheshe obuninzi kunye neendlela zokuba ndicebise iinkokheli zeshishini ngendlela yokuphucula ishishini labo ngelixa ndinxibelelana nezixhobo zabo ngendlela yokuyenza.
  4. Kuya kufuneka ibe nomtsalane ngokwaneleyo Sitshintshe isigqibo sokuthenga seendwendwe. Umzekelo: Sinikela usuku lwe-30 luye kubaxhasi bethu kuba sikholelwa kwixabiso lethu kwaye sifuna ukuqinisekisa impumelelo yomthengi wethu.

Kwimveliso ye-ecommerce, kukho izindululo ezininzi zexabiso eliqhelekileyo… isantya se ukuhanjiswa, iindleko zokuhambisa ngenqanawa, imigaqo-nkqubo yokubuyisa, iziqinisekiso zexabiso eliphantsi, ukhuseleko lwentengiselwano, in-stock status. Zonke zisetyenziselwa ukwandisa ukuthembana kunye nokwenza ukuba undwendwe luthengiswe ngaphandle kokuba bashiye isiza kunye nokuthelekisa ukuthenga kwenye indawo. Kwimveliso okanye inkonzo yakho, kufuneka uyile… ngaba zizibonelelo zakho? Indawo? Amava? Abaxhasi? Umgangatho? Iindleko?

Emva kokumisela isindululo sexabiso esikhethekileyo, kuya kufuneka unxibelelane ngaphakathi kwaye uhlale usifaka kuyo yonke intengiso kunye nomyalezo wentengiso owusebenzisayo.

Omnye umzekelo ngamaZiko eDatha oLuntu, a ukucocwa kwe-midwest indawo kunye nomxhasi wethu. Banamagumbi angaphezulu okulinganisa kunaye nawuphi na umntu okhuphisana naye eMidwest. Baqinisekisiwe ngemfihlo eyimfihlo yedatha. Kwaye… okwangoku bakha indawo yeofisi kumaziko abo. Umdibaniso wahlukile kangangokuba sisebenza nabo kwi indawo kunye nophawu ngokutsha oko kuya kubandakanya ngokupheleleyo umahluko!

I-UVP yakho ayinakho ukukhokelela kulwakhiwo ngokutsha ... Nantsi infographic enkulu evela kwi-QuickSprout, Ungasibhala njani isiVumelwano esiXabisekileyo.

Ungasibhala njani isiVumelwano esiXabisekileyo

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