IiNtengiso zakho kunye namaQela eNtengiso anokuyeka ukufaka igalelo kwiDigital Fatigue

Unxibelelwano lweDijithali Ukudinwa Infographic

Le minyaka imbalwa idlulileyo ibingumngeni ongakholelekiyo kum. Kwicala lobuqu, ndasikelelwa ngomzukulwana wam wokuqala. Kwicala leshishini, ndidibene nabanye oogxa endibahlonipha kakhulu kwaye sakha umcebisi wenguqu yedijithali oqalayo. Ewe, embindini woku, bekukho ubhubhani othe waphazamisa umbhobho wethu kunye nokuqesha… obuyela endleleni ngoku. Phosa olu papasho, ukuthandana, kunye nokomelela… kwaye ubomi bam bungumyezo wezilwanyana ngoku.

Inye into onokuthi uyiqaphele kule minyaka imbalwa idlulileyo kukuba ndiye ndanqumama kwipodcasting yam. Ndineepodcasts ezi-3 ezisebenzayo kwiminyaka embalwa edlulileyo - ukuthengisa, ishishini lasekhaya, kunye nokuxhasa amagqala. I-Podcasting ngumnqweno wam, kodwa njengoko ndandijonge kwisizukulwana sam esikhokelayo kunye nokukhula kweshishini, yayinganikeli ukukhula kwengeniso ngokukhawuleza ngoko ke kwafuneka ndiyibeke ecaleni. I-podcast yemizuzu engama-20 inokunciphisa iiyure ezi-4 zosuku lwam lomsebenzi ukuze ndicwangcise, ndirekhode, ndihlele, ndipapashe kwaye ndikhuthaze isiqendu ngasinye. Ukuphulukana neentsuku ezimbalwa ngenyanga ngaphandle kokubuyela kwangoko kutyalo-mali ibingeyonto endinokuyihlawula ngoku. Inqaku elisecaleni… Ndizakubandakanya kwakhona ipodcast nganye ngokukhawuleza ukuba ndikwazi ukufumana ixesha.

Ukudinwa kweDijithali

Ukudinwa kwedijithali kuchazwa njengemeko yokudinwa kwengqondo okubangelwa kukusetyenziswa ngokugqithisileyo nangexeshanye kwezixhobo ezininzi zedijithali.

Lixar, Ukulawula Ukukhathala kweDijithali

Andikwazi nokukuxelela ukuba zingaphi iifowuni zokufowuna, imiyalezo ethe ngqo, kunye nee-imeyile endizifumana mihla le. Uninzi lucelo, abanye ngabahlobo kunye nosapho, kwaye-ewe-ewe - kwi-haystack kukho izikhokelo kunye nonxibelelwano lwabathengi. Ndenza konke okusemandleni am ukuhluza nokucwangcisa kangangoko ndinako, kodwa andiqhubeki… kwaphela. Ngaxa lithile kumsebenzi wam, bendinomncedisi olawulayo kwaye ndijonge phambili kobo bunewunewu kwakhona… kodwa ukunyusela umncedisi kufuna ixesha nako. Ke, okwangoku, ndivele ndibandezeleke kuko.

Ukudibanisa umsebenzi phakathi kwamaqonga endiwenza imini yonke, ukudinwa konxibelelwano lwedijithali nayo iyandoyisa. Eminye yemisebenzi endidika kakhulu yile:

  • Ndineenkampani ezibandayo eziphumayo eziziphendulela ngokwenyani kwaye zigcwalise i-inbox yam yonke imihla ngemiyalezo yobudenge efana, Ukufumana oku phezulu kwibhokisi yakho yangaphakathi... okanye ukufihla i-imeyile nge RE: kumgca wesihloko ukucinga ukuba sikhe sathetha ngaphambili. Akukho nto icaphukisayo… ndingabheja ukuba sisiqingatha sebhokisi yam yangaphakathi ngoku. Ngokukhawuleza xa ndibaxelela ukuba bayeke, omnye umjikelo we-automations uyangena. Kuye kwafuneka ndibeke ukucoca okumangalisayo kunye nemithetho yebhokisi yemeyile ekrelekrele ukuzama ukuzisa imiyalezo ebalulekileyo kwibhokisi yam yangaphakathi.
  • Ndineenkampani ezinikezelayo ekunxibelelaneni nam nge-imeyile, emva koko zindithumelele umyalezo kuzo zonke iinethiwekhi zentlalo. Uyifumene i-imeyile yam? yindlela eqinisekileyo yokuba ndikuthintele kwimidiya yoluntu. Ukuba bendicinga ukuba i-imeyile yakho ibalulekile, ngendiyiphendulile... yeka ukundithumela unxibelelwano olungakumbi kwaye uvale yonke into endinayo.
  • Okona kubi ngoogxa bam, abahlobo, kunye nosapho oluvutha ngumsindo kwaye bakholelwa ukuba ndikrwada kuba andiphenduli. Ubomi bam BUGCWELE ngoku kwaye buyamangalisa ngokwenene. Ukungayixabisi into yokuba ndixakeke nosapho, abahlobo, umsebenzi, ikhaya, ukomelela, kunye noshicilelo lwam kuyadanisa. Ngoku ndisasaza okwam Ikhalenda ikhonkco kubahlobo, usapho, kunye nabo ndisebenza nabo ukuze bagcine ixesha kwikhalenda yam. Kwaye ndikhusela ikhalenda yam!
  • Ndiyaqala ukubona ngakumbi nangakumbi iinkampani SPAM imiyalezo yam ... engaphaya komsindo. Imiyalezo ebhaliweyo zezona zingenelelayo kwaye zobuqu kuzo zonke iindlela zonxibelelwano. Umyalezo obhaliweyo obandayo kum yindlela eqinisekileyo yokuba ndingaze ndenze ishishini nawe kwakhona.

Andindedwa... ngokweziphumo zophando ezitsha ezivela kwi-PFL:

  • Umphathi ngokusebenzisa abaphenduli beNqanaba le-C bafumana ngaphezulu kwe-2.5 amaxesha mii-imeyile zentengiso yeveki, i-avareji Ii-imeyile ezingama-80 ngeveki. Inqaku elisecaleni… Ndifumana ngaphezulu koko ngemini.
  • Iingcali zamashishini zifumana i umyinge 65 emails ngeveki.
  • abasebenzi Hybrid bafumana kuphela 31 emails ngeveki.
  • Abasebenzi abakude ngokupheleleyo bafumana phezu 170 emails ngeveki, ngaphezu 6 amaxesha emails ngaphezu umsebenzi avareji.

phezu isiqingatha sabo bonke abasebenzi bajongene nokudinwa ngenxa yomthamo wonxibelelwano lwedijithali abalufumana emsebenzini. I-80% yabaphenduli bezinga le-C bayoyisakala ngenani leentengiso zedijithali abazifumanayo!

Indlela endijongana ngayo noNxibelelwano lweDijithali Ukudinwa

Indlela endisabela ngayo kukudinwa konxibelelwano lwedijithali yile:

  1. Yeka Ukuba ndifumana ii-imeyile ezininzi ezibandayo okanye imiyalezo, ndixelela umntu ukuba ayeke kwaye andisuse kwisiseko sabo sedatha. Amaxesha amaninzi, iyasebenza.
  2. Sukucela Uxolo - Andizange ndithi "Uxolo ...” ngaphandle kokuba ndibeke ulindelo lokuba ndiya kuphendula ngexesha elithile. Oku kuquka nokuhlawula abaxhasi endibakhumbuza rhoqo ukuba ndicwangcise ixesha kunye nabo. Andixolanga ndixakeke ngumsebenzi ogcweleyo kunye nobomi bomntu.
  3. Susa – Ndihlala ndicima imiyalezo ngaphandle kwempendulo kwaye abantu abaninzi abazihluphi ngokuzama ukuphinda u-SPAM kwakhona.
  4. isihluzo -Ndihluza iifom zam, i-inbox, kunye nezinye iindlela zemimandla kunye namagama angundoqo endingasoze ndiwaphendule. Imiyalezo iyacinywa ngoko nangoko. Ngaba ndifumana imiyalezo ebalulekileyo exutywe ngamanye amaxesha? Ewe… oh kulungile.
  5. Zibeka kwindawo yokuqala – I-inbox yam luhlu lwe-Smart Mailboxes ezihluzwa kakhulu ngumxhasi, imiyalezo yenkqubo, njl. Oku kundenza ndikwazi ukujonga ngokulula nganye kwaye ndiphendule ngelixa yonke i-inbox yam igcwele ububhanxa.
  6. Sukuphazamisa -Ifowuni yam ivuliwe ungaphazamisi kwaye ivoicemail yam igcwele. Ewe… ngaphandle kwemiyalezo ebhaliweyo, iminxeba yeyona nto iphazamisayo. Ndisigcina isikrini sefowuni yam siphezulu ukuze ndibone ukuba yifowuni ebalulekileyo evela kumlingane, umxhasi, okanye ilungu losapho, kodwa wonke umntu unokuyeka ukundifowunela.

Yintoni onokuyenza ukuze uncede ukudinwa koNxibelelwano lweDijithali

Nazi iindlela ezisibhozo onokuthi uncede kwiinzame zakho zokuthengisa kunye nentengiso yonxibelelwano.

  1. Fumana ubuqu bakho – Yazisa umamkeli wakho ukuba kutheni kufuneka unxibelelane naye, imvakalelo yongxamiseko, kwaye kutheni kuluncedo kuye. Akukho nto imbi, ngokoluvo lwam, kunomyalezo othi “Ndizama ukukufumana…” ongenanto. Andikhathali… Ndixakekile kwaye uvele wehlela ezantsi kwezona zinto zibalulekileyo kum.
  2. Musa Ukuzisebenzisa Kakubi ngokuzenzekela -Eminye imiyalezo ibalulekile kumashishini. Iinqwelo zokuthenga ezilahliweyo, umzekelo, zihlala zifuna izikhumbuzo ezimbalwa ukwazisa umntu ukuba ushiye ngasemva imveliso enqwelweni. Kodwa ungalibali ixesha… Ndibeka ezi zinto kubathengi… usuku, iintsuku ezimbalwa, emva koko iiveki ezimbalwa. Mhlawumbi abanayo imali yokuthenga ngoku.
  3. Setha ulindele -Ukuba uza kuzenzela okanye ulandele, yazisa umntu lowo. Ukuba ndifunde i-imeyile ukuba umnxeba obandayo uza kulandela kwiintsuku ezimbalwa, ndiya kubazisa ukuba bangazihluphi namhlanje. Okanye ndiza kubhala emva kwaye ndibazise ukuba ndixakekile kwaye ndichukumise isiseko kwikota elandelayo.
  4. Bonisa Uvelwano -Ndandinomcebisi kwakudala owathi rhoqo xa edibana nomntu okokuqala, wenza ngathi balahlekelwe yintsapho yabo. Into awayeyenza yayikukulungisa uvelwano nentlonelo yakhe ngomntu. Ngaba ungathumela ii-imeyile kumntu ongekhoyo emngcwabeni? Andiyiqondi. Kuba ibalulekile kuwe ayithethi ukuba ibalulekile kubo. Yiba novelwano kuba basenokuba nezinye izinto ezibalulekileyo.
  5. Nika Imvume - Enye yeendlela ezilungileyo zokuthengisa kukunika imvume kumntu ukuba athethe Hayi. Ndibhale ii-imeyile ezimbalwa kule nyanga idlulileyo kubantu abalindelekileyo kwaye ndivula i-imeyile ngokubazisa ukuba le yeyona imeyile kuphela abayifumanayo kwaye ndonwabile ukuva umva ukuba abaswele. yeenkonzo zam. Ngokuzithoba ukunika umntu imvume yokuthi Hayi kuya kunceda ukucoca i-inbox yakhe kwaye kuya kukunceda ukuba ungachithi ixesha ucaphukise amathuba anokwenzeka.
  6. Nikela Iinketho – Andisoloko ndifuna ukuphelisa ubudlelwane umdla, kodwa ndingafuna ukuzibandakanya ngokusebenzisa enye indlela okanye ngelinye ixesha. Nika umamkeli wakho ezinye iindlela onokukhetha kuzo - njengokulibazisa inyanga okanye ikota, ukubonelela ngekhonkco lekhalenda yakho kwidinga, okanye ukungena kwenye indlela yonxibelelwano. Isixhobo sakho osithandayo okanye indlela yokunxibelelana isenokungabi yeyabo!
  7. Fumana uMzimba -Njengoko ukuvalwa kwe-Lockdown kuncipha kwaye ukuhamba kuvulwa, lixesha lokubuyela ukudibana nabantu ngokobuqu apho unxibelelwano lubandakanya zonke iimvakalelo ezidingwa ngabantu ukuze banxibelelane ngempumelelo. Unxibelelwano olungasebenzisi magama lubalulekile ekusekeni ubudlelwane… kwaye oko akunakufezekiswa ngemiyalezo ebhaliweyo.
  8. Zama i-imeyile ethe ngqo -Ukufudukela kuma-mediums angenelelayo kumamkeli ongaphenduliyo kunokuba ngumkhombandlela ongalunganga. Ngaba ukhe wazama iindlela zokwenziwa njengemeyile ethe ngqo? Sibe nempumelelo enkulu ngokujolisa kwithemba nge-imeyile ethe ngqo kuba azininzi kakhulu iinkampani ezithatha eli thuba. Ngelixa i-imeyile ayibizi mali ininzi ukuyihambisa, isiqwenga sakho semeyile esithe ngqo asingcwatywa kwibhokisi yeposi kunye namawaka ezinye iziqwenga zemeyile ngokuthe ngqo.

Ngelixa imeyile ethe ngqo ekujoliswe kuyo ingayi kuhoywa ngabathengi rhoqo njengeentengiso zedijithali ezingekho phantsi kwesiseko okanye uqhushumbo lwe-imeyile, i-imeyile ethunyelwe ngokuthe ngqo inokudala amava akhumbulekayo kunye namava anempembelelo. Xa idityaniswe kwisicwangciso sokuthengisa sombutho jikelele, i-imeyile ethe ngqo ivumela iinkampani ukuba ziqhube i-ROI enkulu kwaye zandise ubudlelwane be-brand phakathi kwabathengi bangoku kunye nabexesha elizayo.

UNick Runyon, umphathi wePFL

Wonke umntu ufumana ukudinwa kweDijithali

Kwimeko yeshishini lanamhlanje, ukhuphiswano lwemibono, ucofa, kunye ne-mindshare lunzima. Ngaphandle kokunyuka kwamandla kunye nezixhobo zentengiso yedijithali, amashishini amaninzi azifumana esokola ukufumana umtsalane phakathi kwabathengi kunye namathemba.

Ukuqonda ngcono ubunzima iinkampani ezininzi ezijongana nazo ekuthimbeni ingqalelo yabaphulaphuli, iPFL yenza uphando ngaphezulu kwama-600 eengcali zamashishini ase-US. Iziphumo zePFL's UPhando lwe-2022 lwe-Hybrid Audience Engagement ifumanise ukuba ubuqu, umxholo, kunye neendlela zokuthengisa eziphathekayo, ezifana ne-imeyile ethe ngqo, zinokuba nefuthe elibalulekileyo kubuchule bebrendi ukufikelela kubaphulaphuli abaphelelwe lixesha.

Cofa apha ukukhuphela i-Infographic

Iziphumo eziphambili kuphando olungaphezulu kwe-600 yeengcali zamashishini ase-US zibandakanya:

  • I-52.4% yabasebenzi bamashishini bajongene nokudinwa kwedijithali ngenxa yomthamo ophezulu wonxibelelwano lwedijithali abalufumanayo. 
  • I-80% yabaphenduli bezinga le-C kunye ne-72% yabaphenduli bezinga elithe ngqo babonisa ukuba uzive wonganyelwe ngumthamo wonxibelelwano lwentengiso yedijithali bafumana emsebenzini.
  • I-56.8% yeengcali zophando zi kungenzeka kakhulu ukuba uvule into efunyenwe nge-imeyile ebonakalayo kune-imeyile.

KuQoqosho lweNgqwalasela yanamhlanje, ukukwazi ukubamba abaphulaphuli kwaye bazuze ukuzibandakanya kwabo kuye kwaba yinto enqabileyo. Ukudinwa kweDijithali kuyinyani kubantu abaninzi, okuthetha ukuba iimveliso kufuneka zifumane iindlela ezintsha zokukhuthaza abathengi ukuba bathathe inyathelo. Uphando lwethu lwamva nje lunika ukukhanya kukhuphiswano lwanamhlanje lwentengiso ye-B2B kunye nendlela iinkampani ezinokusebenzisa ngayo amacebo adibeneyo ukuze zivelele kubathengi kunye nethemba.

UNick Runyon, umphathi wePFL

Nantsi i-infographic epheleleyo eneziphumo zophando ezinxulumeneyo:

ukudinwa konxibelelwano lwedijithali

Ukubhengezwa: Ndisebenzisa ikhonkco lam lokudibana Ikhalenda kweli nqaku.