Ungayenza njani i-Automatic Google Analytics ye-UTM yokulandelela kwi-Salesforce yeLifu leNtengiso

I-SFMC - Ifu leNtengiso: Lungisa i-Google Analytics ye-Automatic Click Tracking kunye ne-UTM Parameters

Ngokungagqibekanga, iSalesforce Marketing Cloud (SFMC) ayidityaniswanga ne-Google Analytics ukuze ihlonyelwe I-UTM yokulandelela imibuzo eguquguqukayo kwikhonkco ngalinye. Amaxwebhu okudityaniswa kwe-Google Analytics akholisa ukukhomba UGoogle Analytics 360 ukudityaniswa... unokufuna ukujonga oku ukuba ufuna ngokwenene ukuthatha uhlalutyo lwakho ukuya kwinqanaba elilandelayo kuba ikuvumela ukuba uqhagamshelane nokuzibandakanya kwabathengi ukusuka kwi-Analytics 360 kwiingxelo zakho zeLifu leNtengiso.

Kudityaniso olusisiseko lwePhulo loHlalutyiso lwePhulo likaGoogle, kulula ngokufanelekileyo ukufaka ngokuzenzekelayo nganye yeeparamitha zakho ze-UTM kuyo yonke ikhonkco eliphumayo kwi-imeyile yeLifu leSalesforce. Kukho izinto ezi-3:

  1. Iiparamitha zokulandelela i-akhawunti ngokubanzi kwi-Akhawunti ye-Akhawunti.
  2. Iiparamitha ezongezelelweyo zeNxulumaniso kuMakhi we-imeyile onokuthi ukhethe ukuyiqwalasela kwiiparamitha ze-UTM.
  3. Amakhonkco engoma avuliwe kwi-imeyile Thumela iwizadi.

I-Google Analytics Link Tracking kwi-SFMC Business Unit Level

Ndizama ukunqanda amanyathelo ongezelelweyo ngexesha lokuthumela kuba nje ukuba wenze iphulo, akukho kubuya ngamva. Ukuthumela iphulo le-imeyile kwaye emva koko ukhumbule ukuba awukhange ube nalo umkhondo wephulo onikwe amandla yintloko, ke ndiyakhuthaza iiparamitha ze-UTM ezisisiseko ukuba zilandelelwe ngokuzenzekelayo kwinqanaba le-akhawunti ngaphakathi kwe-SFMC.

Ukwenza oku, umlawuli weakhawunti yakho uya kujonga kuCwangciso lweakhawunti yakho (ukhetho phezulu ekunene phantsi kwegama lakho lomsebenzisi):

  • Jonga ku Ukucwangcisa > Ulawulo > Ulawulo lwedatha > Ulawulo lweParameter
  • Oko kuvula iphepha lezicwangciso apho unokuqwalasela eyakho Isidibanisi sohlalutyo lwewebhu

I-sfmc ye-google analytics ye-web analytics isinxibelelanisi

Ngokungagqibekanga, i iiparamitha zimisiwe ngolu hlobo lulandelayo kukhangelo lwangaphakathi lwamaphulo:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%

Ingcebiso yam kukuhlaziya oku ku:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%&utm_campaign=SFMC&utm_source=%%ListName%%&utm_medium=Email&utm_content=%%EmailName_%%&utm_term=%%__AdditionalEmailAttribute1%%

QAPHELA: Sibonile apho iintambo zokutshintshwa zahluka kubathengi. Unganqwenela ukuqinisekisa imitya yakho ngenkxaso Cloud Marketing. Kwaye, ewe, kuya kufuneka uthumele kuluhlu lovavanyo lokwenyani kwaye uqinisekise ukuba iikhowudi ze-UTM zihlonyelwe.

Oku kongeza oku kulandelayo:

  • umkhankaso we-utm_ isethelwe SFMC
  • utm_phakathi isethelwe Imeyli
  • utm_umthombo imiselwe ngokutshintshayo kweyakho Uluhlu lwegama
  • utm_omxholo imiselwe ngokutshintshayo kweyakho Igama le-imeyile
  • utm_term is ngokhetho seta usebenzisa uphawu lwe-imeyile eyongezelelweyo evela kumakhi wakho we-imeyile

Gcina useto lwakho kwaye iparameter iya kudityaniswa kuloo akhawunti.

Ukuhlaziya uphawu lwakho lwe-imeyile olongezelelweyo

Ndiyifihlile idatha yenqanaba le-akhawunti kulo mfanekiso wekhusi, kodwa uyabona ukuba ngoku ndingayiguqula eyongezelelweyo iparameter yophawu lwe-imeyile ukuseta utm_term ukhetho. Ndingafuna ukusebenzisa oku kuhlelo olusisiseko lwe-imeyile yam njenge-upsell, i-cross-sell, ukugcinwa, iindaba, indlela yokwenza, njl.

Umakhi we-imeyile utm ixesha elongezelelweyo uphawu lwe-imeyile

Track Links Xa Thumela kwi SFMC

Ngokuzenzekela, Ukucofa umkhondo yenziwe xa ithunyelwa kwi SFMC kwaye ndingacebisa ukuba ungaze ucime olo khetho. Ukuba uyayenza, ayisusi nje umkhondo wakho we-UTM, isusa lonke ukhangelo lwangaphakathi lwephulo lokuthumela ngaphakathi kwiLifu leNtengiso.

Ukucofa umkhondo kwiSalesforce Marketing Cloud

Nantso ke… ukusukela ngoku ukuya phambili nanini na i-imeyile zithunyelwa ngaloo akhawunti, ngokufanelekileyo Uhlahlelo lukaGoogle lombuzo wokulandela umkhondo we-UTM ihlonyelwe ukuze ukwazi ukubona iziphumo zentengiso yakho ye-imeyile ngaphakathi kweakhawunti yakho ye-Google Analytics.

Uncedo lweLifu leSalesforce: Lawula iiParamitha

Ukuba inkampani yakho idinga ukuphunyezwa okanye uncedo lokudibanisa kunye neSalesforce Marketing Cloud (okanye ezinye iinkonzo ezinxulumene neSalesforce), nceda ucele uncedo nge Highbridge. Zivezile: Ndingumlingane ku Highbridge.