Iindlela ezi-7 ze-DAM eziLungileyo zinokwandisa ukusebenza kweBrand yakho

Ulawulo lweAsethi yeDijithali ye-Aprimo yeeBrand

Xa kuziwa ekugcineni kunye nokulungelelanisa umxholo, kukho izisombululo ezininzi apho-cinga iinkqubo zokulawula umxholo (CMS) okanye iinkonzo zokubamba iifayile (ezifana neDropbox). Management Asset Digital (DAM) isebenza ngokuhambelana nezi ntlobo zezisombululo-kodwa ithatha indlela eyahlukileyo kumxholo. 

Iinketho ezinje ngeBhokisi, iDropbox, iGoogle Drive, iSharepoint, njl. isiphelo-simo ii-asethi; abazixhasi zonke iinkqubo ezinyukayo eziya ekudaleni, ekuphononongeni nasekulawuleni ezo asethi. 

Ngemimiselo yokuba I-DAM vs CMS -ziinkqubo ezahlukeneyo ezenza imisebenzi eyahluke kakhulu kwimibutho yokuthengisa. Ngelixa i-CMS ikunceda ukuba ulawule umxholo wewebhusayithi yakho kunye nezinye iipropathi zedijithali ezifana neeblogi, amaphepha okufika, kunye ne-microsites, i-DAM, kwelinye icala, ilungiselelwe ukulawula ukudalwa komxholo, ulawulo, kunye nokuhanjiswa kuwo wonke umxholo wobomi kunye nakuwo wonke. imijelo. Ii-DAM zikwaxhasa iintlobo ze-asethi ezininzi, kubandakanya ividiyo, i-3D, iaudio, kunye neentlobo zomxholo osakhulayo, osebenza njengomthombo onamandla, omnye wenyaniso wayo yonke imixholo yophawu lwakho kulo lonke uhambo lwabathengi.

I-Aprimo - Ulawulo lwe-Asethi yeDijithali

1. Ungayisebenzisa njani i-DAM Ukwamkela amaqhinga okuQulatha okuModyuli

Nge-DAM njengendawo yakho yokugcina indawo, uvumela ulawulo olupheleleyo lomxholo wakho, kubandakanya ukuguquguquka kokuxuba kunye nokudibanisa i-asethi yomxholo kuzo zonke iibrendi, iimarike, imimandla, iziteshi, kunye nokunye. Ukwahlulahlula umxholo ube yimixholo emincinci, enokuphinda isebenziseke ngokwemodyuli - kwiibhloko zomxholo, iiseti, kunye namava - kunika amaqela amandla kunye nokuguquguquka kokusetyenziswa ngokufanelekileyo nangokuguquguqukayo komxholo ovunyiweyo ukuhambisa umxholo obandakanyayo, ofanelekileyo, kunye nowomntu ngokukhawuleza kuwo nawaphi na amajelo abathengi babo. bangaphakathi.

Ngelixa usebenzisa i isicwangciso somxholo wemodyuli ngokuqinisekileyo iya kwandisa inani lezinto zomxholo ngaphakathi kwe-DAM, kukho iindlela zokuphucula i-metadata, ezifana nelifa lemethadatha, ezinokunceda ukwenza lula kunye nokwenza ngokuzenzekelayo imiba ethile yokulawula umxholo wemodyuli.

Kubalulekile ukuba uqaphele ukuba i-DAM inokudlala indima ebalulekileyo kwizicwangciso zomxholo wemodyuli ngokuxhasa umxholo ohambelana nomngcipheko kunye nokulawulwa kokuthotyelwa, njengokuzichasa, ukubhengezwa, iimpawu zokuthengisa, njl. Umxholo kufuneka okanye ungasetyenziswa okanye udityaniswe kubaphulaphuli abathile, amajelo, okanye imimandla.

Okokugqibela, inzuzo enkulu yokuba nayo yonke imixholo yeemodyuli ibekwe embindini we-DAM kukuba iya kukuvumela ukuba uqonde indlela kwaye apho umxholo usetyenziswa kwaye usetyenziswe kwakhona, ukunika ulwazi olusebenzayo malunga nokusebenza komxholo, ngowuphi umxholo osebenze ngcono kumsebenzi othile, ukuba umxholo ufuna ukutshintshwa okanye umhlala-phantsi, nokunye okuninzi.  

2. Indlela i-DAM eyenza ngayo iSiqulatho esiNgcono soBukho

Kule mihla yedijithali, umxholo yincoko iibrendi ezinayo nabathengi bazo. Thina, njengabathengi, sikhetha i-brand esekelwe kumava ethu kunye nolo phawu: indlela esazi ngayo, indlela esenza sizive ngayo, ihambelana njani xa sisebenzisana nayo, kunye nendlela ekulungele ngayo kwaye ibalulekile kubomi bethu. 

Kodwa ukuhambisa loo mava omntu ngamnye kulo lonke unxibelelwano akukho lula kwaye kunokuthatha izixhobo ezixabisekileyo kunye nexesha. Kulapho inkqubo yesiseko efana ne-Aprimo ingena khona. 

Ukwenziwa komntu okusebenzayo kuqala ngemveliso esebenzayo yokuyila kunye nesicwangciso somxholo ukuxhasa ukwenziwa komntu kwinqanaba. I-Aprimo ayisebenzi nje umqolo wemisebenzi yakho yonke yomxholo, ukulawula kunye nokulungelelanisa zonke izinto ezenza amava omxholo ngamnye, kodwa ikwavumela izicwangciso ezifana nomxholo wemodyuli, apho amaqela okudala kunye nomxholo angakwazi ukudala ngokukhawuleza nangokulula, ukufumana, ukusebenzisana. , yabelana, kwaye usebenzise kwakhona umxholo ukukala amava omthengi kunye nobuntu kunye nokuqhubela phambili ukusebenza kakuhle. 

Inqaku le-Aprimo's Smart Content Personalization likuvumela ukuba uthumele ngokuzenzekelayo iithegi zemetadata-etyetyisiweyo kwiinjini zomntu ezinokuthi emva koko zingqinelane nomxholo kunye nomntu ochanekileyo, ekujoliswe kuwo. Ngokusebenzisa i-Salesforce kunye neziqhagamshelo ze-Aprimo, uxhotyisiwe ukunxulumana nabathengi bakho kuwo onke amajelo, uzenzele ngobukrelekrele, kwaye ube nomxholo kunye nomthengi wakho aqhube inkqubo yokuthengisa umxholo. Kwaye iimpawu ezifana nanzi iimpawu Ngaphakathi itemplates brand inokuthi ivelise ngokuzenzekelayo ulwazi oluthile lomthengi, njengeenkcukacha zoqhagamshelwano, ukuqhubela phambili ukulungelelanisa kunye nokudala amava angcono omthengi.

I-Aprimo - Ulawulo lwe-Asethi yeDijithali Ukwenza kube ngokwakho

3. Ungayisebenzisa Njani iDAM Ukuqinisekisa ukuthotyelwa komoya

Iinkampani zidala Okuninzi yomxholo kunye nokulawula umngcipheko ohambelana naloo mxholo yinkqubo enzima. Ngaphandle kwe-DAM, umxholo kunye nokuhamba komsebenzi kuhlala kuthungelwa kumasebe ahlukeneyo kunye nezixhobo, zongeza ubunzima obungeyomfuneko kunye nomngcipheko onokuthi ukhokhelele kwizohlwayo ezinkulu ezivela kumaqumrhu alawulayo. Ukwenza lula ezo handoffs kunye neendawo zoqhagamshelo kunokonga ixesha kunye nemali kwaye kwandise isantya sokuthengisa.

Ukugubungela zonke iziseko, ngakumbi ezo ziphantsi kolawulo oluphezulu kunye namashishini akhethekileyo afana zezesayensi zobomi okanye iinkonzo zemali, udinga umthombo omnye wenyaniso ukuphucula ukuphononongwa kokuthotyelwa kokulawula kunye nolawulo lokubhengezwa, ubungqina bobungqina, kunye nokulawula kakuhle zonke ii-asethi zedijithali. Emva kwayo yonke loo nto, umxholo wakho ulungile kuphela ngendlela olandelwa ngayo, ulawulwa, uphononongwa kwaye ugcinwe ngayo.

Ngokudibanisa amandla e-Aprimo kunye itekhnoloji yesisombululo sokuthobela, imibutho inokuhambisa inkqubo epheleleyo, yokuphela kokuphela evumela ukuba bafezekise ukulandelwa komgca womxholo oyimfuneko ukuphendula uphando olulawulayo, ukunciphisa umngcipheko weentlawulo ezibizayo, kunye nokukhusela igama labo le-brand-lonke ngelixa behambisa into ekhethekileyo. amava kunye nokunciphisa ixesha lokuthengisa.

4. I-DAM iNcedisa Njani ukuNxibelelana kweBrand kuzo zonke iiLwimi kunye neeNgingqi

Akwanelanga ukuhambisa nje kwi-brand, umxholo othobelayo. Iimveliso nazo kufuneka ziqinisekise ukuba umxholo ochanekileyo kwabelwana ngawo kunye nomthengi ofanelekileyo - inxalenye ebalulekileyo ye- - amava ophawu oluhle.

Oko kuthetha ukuba iimpawu kufuneka ziqinisekise ukuba ii-asethi ezifanelekileyo zisetyenziswa kwiphulo ngalinye nakwijelo, ngakumbi xa kuxutyushwa umxholo kwiilwimi ezahlukeneyo kunye nemimandla. Kulapho izisombululo ezinjengezikhokelo zebhrendi, ii-portal zebrand, kunye neetemplates zebhrendi ziza luncedo. Ezi mpawu zivumela onke amaqela, angaphakathi nangaphandle (i-arhente zokucinga okanye amaqabane), ukukhuphela ngokulula nangokukhawuleza zonke izikhokelo zemiyalezo ezivunyiweyo nezihlaziyiweyo, iilogo, iifonti, ii-asethi, kunye nokunye ngonxibelelwano oluthe ngqo kwi-DAM yakho ukuze isetyenziswe kulo lonke. imijelo, imimandla, kunye neelwimi. Oko kuthetha ukuba i-asethi yase-US inokuguqulwa ngokulula kwaye ngokukhawuleza kwaye ihanjiswe kwimarike yase-UK ngaphandle kokufuna inkxaso eyongezelelweyo yokuyila.

Umzekelo, khawufane ucinge ukuba ugqibezele iphulo lokwazisa e-US elibe yimpumelelo engathethekiyo, kwaye abathengisi abaninzi bengingqi ngoku bafuna ukwenza iphulo elifanayo. Ukusebenzisa i-DAM yakho, unokwenza zonke iinkalo zelo phulo zifikeleleke kulawo maqela azi ukuba itemplates, umxholo, uyilo, ilogo, iigraphics, ividiyo, kunye nokunye zivunyiwe, zihlaziyiwe, kwaye zihambelana ngokupheleleyo. 

I-Aprimo - Ulawulo lwe-Asethi yeDijithali - Izikhokelo zeBrand

5. I-DAM inceda njani amaQela akho oBuchule

Ayinakunceda kuphela i-DAM yakho ngokuhambelana kophawu kuzo zonke iimarike ezahlukeneyo, kodwa inokunceda ukuthintela imiqobo yokuyila ngokubuyisela ixesha kumaqela akho oyilo kunye noyilo lokugxila kwiiprojekthi zexabiso eliphezulu.

Nge-DAM, amaqela okudala anokwenza ngokukhawuleza nangokulula, ukulawula, kunye nokuhambisa umxholo kunye nethala leencwadi elipheleleyo le-asethi yeemodyuli ezivunyiweyo zonke, kwi-brand, kunye nokuthobela. Basenokwenza iitemplates zebhrendi zabasebenzisi abangayiliyo ukwenza umxholo wokusetyenziswa kwiimarike ezahlukeneyo. Isisombululo esifana ne-Aprimo sinokuphinda sisebenzise i-automation eqhutywa yi-AI ukuze ilungelelanise ukuhamba komsebenzi, intsebenziswano, uphononongo, kunye nokuvunywa ukuze loo maqela agxininise italente yawo kunye nexesha ekudaleni umxholo wokusebenza okuphezulu kwinqanaba endaweni yokuxinzelelwa phantsi yimisebenzi eqhelekileyo.

Isiphumo sayo yonke loo nto lisebe kunye nolungelelwaniso lwenkampani ngokubanzi kunye nomthombo omnye wenyaniso, amaxesha omjikelezo omfutshane, kunye nokubonakala kwexesha lokwenyani kumxholo owenzayo kunye buyela kumgudu (INDLELA) ukuze wenze izigqibo ezinolwazi ngakumbi xa kuziwa ekunikezeni amava edijithali alindelwe ngabathengi.

I-Aprimo-Ulawulo lwe-Asethi yeDijithali-Buyiselwa kuMzamo (ROE)

6. Indlela yokuSeta i-DAM yakho kwii-Arhente, abaSebenzi beSiteshi, abaHambisi, kunye nabanye abachaphazelekayo beQela lesithathu

Njengoko kukhankanyiwe, endaweni yokugcina umxholo we-siled kunye nokuhamba komsebenzi kwizicelo ezahlukeneyo, i-Aprimo ihambisa yonke inkqubo yokudala umxholo, ukusuka ekudalweni kunye nokuphononongwa ukuya ekuhanjisweni nasekuphelelweni-konke kwindawo enye. Ikwakwenza lula ukugcinwa komxholo wakho, ikuvumela ukuba ufumane ngokulula, ubeke endaweni, okanye ugcine umxholo, kwaye uthintele ukuphinda-phinda kwe-asethi efanayo.

Oko kuthetha ukuba akusayi kuphinda kubekho iDropbox kunye neGoogle Drive-nokuba xa kufikwa ekusebenzisaneni nabachaphazelekayo abaphambili ngaphandle kombutho wakho. Nge-DAM, unokunika ii-arhente zangaphandle kunye nabahambisi ukufikelela kwii-asethi abazifunayo, kwaye babelane ngomxholo omtsha olayishwe yi-arhente enye kunye nenye ukuze kusetyenziswe kwakhona umxholo ngokukhawuleza.

Iimpawu ezinje Uthungelwano loNikezo lweSiqulatho sikawonke-wonke (CDN) amakhonkco athetha ukuba awuqinisekisi kuphela ukuba kuphela inguqulelo yamva nje yomxholo wakho esetyenziswayo, kodwa uyaxhamla kumaxesha omthwalo okhawulezayo kunye neenguqulelo ezihlaziyiweyo ngokuzenzekelayo ze-asethi yakho naphi na apho zisetyenziswa khona, njengakwiCMS yakho.

Unokugcina ngokulula ukuhambelana kwebhrendi ngokubonelela ngezikhokelo zophawu, iitemplates, kunye nempahla evunyiweyo yee-arhente ukuba ziphinde zisebenzise umxholo ngokukhawuleza, kunye neempawu ezifana neenketho zokukhuphela ezahlukeneyo kunye nezityalo ezizenzekelayo zokusetyenziswa kumajelo ahlukeneyo oluntu.

I-Aprimo - Ulawulo lwe-Asethi yeDijithali - iNethiwekhi yokuThuthukiswa koMxholo

7. Indlela i-DAM eLungileyo eyenza i-CMS-Agnostic Content Operations

Ayizizo zonke iiDAM ezenziwe ngokulinganayo. Ngelixa kukho amaqonga eCMS abonelela nge-DAM, yinto nje enye yesisombululo esikhulu- mhlawumbi nesisombululo sebholithi ekufumaneni kwamva nje. Ezi qonga zeDAMs zisebenza njengendawo yokugcina izinto zexabiso zokugqibela kwaye aziboneleli ngamandla, ukutyeba, kunye nokuguquguquka okufunekayo ukuze kusebenze ngokufanelekileyo ngaphakathi kwenkqubo yendalo exubeneyo eqhubeka nokuvela.

Kwihlabathi lanamhlanje elintsonkothileyo ledijithali, akunakwenzeka ukuba iibrendi zilungelelaniswe ngokupheleleyo nomthengisi omnye kwistakhi yazo yonke ye-omnichannel. Ngoko ke, xa ukhetha i-DAM, kufuneka ukhangele isisombululo esiyi-CMS-agnostic kwaye sinokusebenza njengenjini yakho yendalo yonke kunye nokudibanisa kwiisombululo ezininzi ezisezantsi. Nge-DAM yohlobo oluhle kakhulu, unobungqina bexesha elizayo lombutho wakho ngokuzimela ukuze ukhulise ishishini lakho libe ngamajelo amatsha, ngokudityaniswa okwandisiweyo nokuvulelekileyo. 

I-DAM yakho kufuneka ikwazi ukunika iimfuno ze-omnichannel kuyo yonke i-CMS, ii-CMS ezininzi ngokunxuseneyo, kwaye phantse naluphi na uhlobo lwetshaneli kunye noqwalaselo lwe-ecosystem. Iba yinjini yomxholo wendalo yonke, ezimeleyo kulo naluphi na utshintsho olwenzayo kwiCMS yakho ezantsi kwendlela. Esikhundleni sokuthembela kwiseti ethintelweyo yezixhobo ezihlala "zithetha" kuphela omnye nomnye, iDAM ezimeleyo, eyakhelwe kuyilo loyilo lomxholo odibeneyo, ikunika amandla okusebenza ngokulula ngaphakathi kwenkqubo yendalo eyahlukeneyo ukuze ukwazi ukukhawulezisa ixesha lokuthengisa kunye nokuguqulwa. , kwaye uthathe ulawulo kwindlela oyisa ngayo uphawu lwakho phambili.

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