5 Iidashibhodi eziHlaziyiweyo zikaGoogle ezingayi kukoyikisa

uhlalutyo kwideshibhodi

Uhlalutyo lukaGoogle lunokoyikisa kubathengisi abaninzi. Okwangoku sonke siyazi ukuba zibaluleke kangakanani izigqibo eziqhutywa yidatha kumasebe ethu okuthengisa, kodwa uninzi lwethu alazi ukuba luqale ngaphi. UGoogle Uhlalutyo sisixhobo samandla somthengisi ocinga ngokuhlalutya, kodwa unokufikeleleka ngakumbi kunokuba uninzi lwethu lucinga.

Xa uqala kuGoogle Analytics, into yokuqala ekufuneka uyenzile kukophula eyakho kubahlalutyi kumacandelo alinganayo. Yenza iideshibhodi ngokubhekisele kwinjongo yokuthengisa, icandelo, okanye isikhundla. Intsebenziswano yesebe iphambili, kodwa awufuni ukuqokelela iideshibhodi zakho zikaGoogle ngokutshova yonke itshathi oyifunayo kwideshibhodi enye.

Ukwenza ngokufanelekileyo ideshibhodi yeGoogle Analytics, kuya kufuneka:

  • Cinga ngabaphulaphuli bakho - Ngaba le yideshibhodi yokwenza ingxelo yangaphakathi, umphathi wakho okanye umxhasi wakho? Uya kudinga ukubona iimetrikhi ozilandelayo kwinqanaba legranular ngakumbi kunomphathi wakho, umzekelo.
  • Kulumkele ukungqubana -Zisindise kwintloko yokuzama ukufumana itshathi efanelekileyo xa uyifuna ngokulungiselela iideshibhodi zakho kakuhle. Iitshathi ezintandathu ukuya kwezilithoba kwideshibhodi nganye zilungile.
  • Yakha iideshibhodi ngesihloko Indlela elungileyo yokuphepha ukungqubana kukubeka ngokwamaqela iideshibhodi zakho ngesihloko, injongo okanye indima. Umzekelo, unokubeka iliso kwimizamo ye-SEO kunye ne-SEM, kodwa uya kufuna ukugcina iitshathi kumzamo ngamnye kwideshibhodi eyahlukileyo ukunqanda ukudideka. Umbono wokuboniswa kwedatha kukuba ufuna ukunciphisa uxinzelelo lwengqondo, ke iindlela kunye nokuqonda kuyaphuma kuthi. Ukwahlula-hlula iitshathi kwiideshibhodi ngokuxhasa isifundo.

Ngoku ukuba unezikhokelo ezithile engqondweni, nazi ezinye zezinto ezisebenzayo kwideshibhodi nganye kaGoogle yoHlahlelo (Qaphela: Yonke imizobo yedashboard yedatha kaGoogle yokuHlola IdathaHero):

I-AdWords Dashboard-YeyePPC yeMeter

Injongo yale dashboard kukunika isishwankathelo sendlela eliqhuba ngayo iphulo ngalinye okanye iqela lentengiso, kunye nokujonga inkcitho ngokubanzi kunye nokuchonga amathuba okwenza ngcono. Ukwafumana inzuzo eyongeziweyo yokungafuneki uskrole kwitafile yakho yeAdWords ngokungapheliyo. I-granularity yale dashboard ixhomekeke kwiinjongo zakho kunye nee-KPIs ewe, kodwa ezinye iimetriki zokuqala ekufuneka ziqwalaselwe zezi:

  • Sebenzisa umhla
  • Utshintsho ngephulo
  • Iindleko ngokufunyanwa (CPA) kunye nokuchitha ixesha
  • Utshintsho ngokuhambelana nombuzo wophendlo
  • Ixabiso eliphantsi ngokuFunyanwa (CPA)

Iadwords Idashboard kaGoogle kwiDathaHero

Umxholo weDashboard-weMarketer yeMarket

Iibhloko ziye zaba ngumqolo kuninzi lweenzame zethu ze-SEO njengabathengisi. Ihlala isetyenziswa njengokukhokela umatshini we-gen, iibhloko zinokuba kukunxibelelana kwakho okokuqala nabathengi bakho abaninzi kwaye zisetyenziselwa ikakhulu ukwamkelwa kwegama. Nokuba yeyiphi na injongo yakho, qiniseka ukuba uyila idashboard yakho unale njongo engqondweni ngokujonga umxholo ukubandakanyeka, izikhokelo ezivelisiweyo kunye nokugcwala kwendawo yonke.

Iimitha eziphakanyisiweyo:

  • Ixesha kwindawo (eyaphukileyo ngeposi blog)
  • Iiseshoni ngeposi yeblogi yeposi yeblogi
  • Bhalisa ngeposi yebhlog / icandelo leposti yebhlog
  • Ababhalisi beWebinar (okanye ezinye iinjongo zomxholo)
  • Iiseshoni ngumthombo / ngeposi
  • Ixabiso lokuhlawula ngumthombo / ngeposi

Ukuguqulwa kweDashboard kaGoogle yesiqhelo kwiDathaHero

Ideshibhodi yokuGuqula iSiza -KweSahlulo sokuKhula

Iphepha lasekhaya kunye namaphepha okufika kulindeleke ukuba aguqule- nokuba yeyiphi na umbutho wakho echaza uguquko. Kuya kufuneka uvavanye la maphepha ngo-A / B, ke kuya kufuneka ujonge ngononophelo ukuba amaphepha okufika aqhuba njani ngokusekwe kwezi mvavanyo. Kwimakethi yentengiso ekhula ngokukhawuleza, ukuguqulwa kubalulekile. Gxila kwizinto ezinje ngemithombo ephezulu yokuguqula, inqanaba lokuguqula ngephepha, okanye inqanaba lokuhlawula iphepha / umthombo

Iimitha eziphakanyisiweyo:

  • Iiseshini ngokufika kwephepha / umthombo
  • Ukugqitywa kweenjongo ngokufika komhlaba / umthombo
  • Inqanaba lokuguqula ngokufika komhlaba / umthombo
  • Ireyithi yokubuyisa ngokufika kwephepha / umthombo

Qiniseka ukuba ulandelela ngononophelo naluphi na uvavanyo lwe-A / B ngomhla. Ngale ndlela, uyazi kakuhle ukuba yintoni ebangela utshintsho kumanqanaba okuguqula.

Ideshibhodi yeMetriki yeSayithi-yeMarket yeGeeky

Ezi metric zinobuchwephesha obuhle kodwa zinokwenza umahluko omkhulu malunga nokwenza ngcono indawo yakho. Ukumba nzulu nangakumbi, jonga indlela ezi metric zobuchwephesha zinxibelelana ngayo nomxholo okanye iimetrikhi zentlalo. Umzekelo, ngaba bonke abasebenzisi bakho be-Twitter beza ngeselula kwiphepha elithile lokufika? Ukuba kunjalo, ke qiniseka ukuba iphepha lokufika lenzelwe iselfowuni.

Iimitha eziphakanyisiweyo:

  • Ukusetyenziswa kweselfowuni
  • Isigqibo seskrini
  • kwinkqubo yokusebenza
  • Ixesha elichithwe kwisiza ngokubanzi

Amanqanaba aphezulu e-KPIs-Kwi-VP yokuthengisa

Uluvo lwedashboard kukwenza ukugcina iliso kwiimetrikhi kulula kakhulu. Ngenxa yoko, awunyanzelekanga ukuba udibane nabantu abahlanu abahlukeneyo kwisebe lakho ukuze ufumane umbono wezempilo kwimizamo yakho yokuthengisa. Ukugcina yonke le datha kwindawo enye kuqinisekisa ukuba naluphi na utshintsho kwintsebenzo yentengiso aluyi kuqatshelwa.

Iimitha eziphakanyisiweyo:

  • Inkcitho iyonke
  • Ikhokela ngomthombo / ngephulo
  • Ukusebenza kwentengiso ye-imeyile
  • Impilo yefaneli iyonke

Ukuthengisa i-KPI yesiqhelo kwiGoogle Dashboard kwiDathaHero

Ukunxibelelana ngexabiso lokuthengisa kuwo wonke umbutho, sonke siya sixhomekeka ngakumbi kwidatha. Kufuneka sihlalutye ngokwaneleyo ukuze siqokelele idatha elungileyo, siveze ukuqonda okuphambili kwaye sinxibelelane nabo sibuyele kwimibutho yethu. Kungenxa yoko le nto ungenakukwazi ukungazihoyi izixhobo ezibalulekileyo ezinje ngeGoogle Analytics, ngakumbi xa uyaphula iye kulunywa ngakumbi, njengedashboard.

Ingaba ucinga ntoni?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda indlela idatha yakho yokubhaliweyo isetyenziswe ngayo.