Ixesha elizayo lentlalontle liXesha lokuThengisa

intlanzi enkulu

Kutshanje ndiye ndafumana ithuba lokuzimasa Uqhagamshelo ngqo lweThagethi ka-2012, kwaye phakathi kweengxoxo ezininzi zepaneli, ndiyonwabele ngakumbi le inelungelo Eyentlalo 2020: Iya kuba yintoni kuthi? Ukumodareyithwa nguJeff Rohrs ongenakulinganiswa, uPhando lweNtengiso ye-VP kunye neMfundo kwi-ExactTarget, ibandakanya uMargaret Francis, VP weNtlalontle kwi-ExactTarget, UDavid Berkowitz, VP yeMithombo yeendaba ePhakamileyo kwi360i, UStephen Tarleton, UMlawuli weGlobal Channel kunye neNtengiso ye-SMB iBazaarvoice, kunye noSam Decker, u-CEO kunye noMsunguli we UkuBaluleka koLuntu.

Iphaneli yayinombono oxhokonxa iingcinga, kunye noqikelelo oluthile, okanye ikhosi. Njengomthengisi, ndineengcinga zam malunga nokuba ikamva linokubonakala njani, kwaye kukho umgca wepunch ngasekupheleni koku, kodwa imihlathi embalwa elandelayo inokunceda ukubonelela ngombono.

Thina bathengisi ngamanye amaxesha siye silibale ukuba ookhokho bethu bezentengiso zizilwanyana ezizingelayo. Babengafuni nto ngaphandle kokukhetha abo bakhuphisana nabo kwindawo yentengiso. Ukuba babenokuzingela ngemikhonto, ngamakrele, nangeetoma, babeya kuba njalo. 

Xa siqhubela phambili ngembali yokuthengisa, sonke siyayiqonda inkqubela phambili eyenziwe, ekhokelela kwingcinga yomyalezo olungileyo, umntu olungileyo, ixesha elifanelekileyo. Ukuya kuthi ga ngelo xesha, ngamanye amaxesha sinokuzithethelela ngobugcisa bethu ngokuthi ngokwenene senza umthengi ubabalo ngokunika inkonzo enexabiso. Emva kwayo yonke loo nto, sinomsebenzi ekufuneka siwenzile.

Kodwa masijongane nayo; injongo ngo-2,000 BC yayikuku ukunceda abathengi bethu bafeze ukubalasela kwintengiso. Kwaye isenjalo nangoku.

Ukukhawuleza phambili kubudala bazo zonke izinto zentlalo. Itekhnoloji yezentlalo ibambe indibaniselwano eMelika kwiziphathamandla. Ngesiquphe irhamncwa laba sesichengeni. Siphendule kule nyaniso intsha, kwaye sayenza kakubi ubukhulu becala. Zingaphi iinkampani namhlanje eziphendula ngokufanelekileyo kwimibuzo ethunyelwe kuyo Twitter?

Sukuyenza impazamo ngayo. Ukuba intlalontle ibingafikanga, ilizwe leshishini ngekhe litshintshe indlela abaziphethe ngayo. Ukuba iinkampani bezinomdla kakhulu ekujoliseni abathengi, ngaba ngekhe bazenzele ezabo iinguqulelo zamajelo asekuhlaleni? Sisahlala kulo mlo okanye kwilizwe leenqwelomoya, kwaye iinkampani ezininzi zizama ngamandla ukulawula le nyani intsha yezentlalo, ukuyibeka kwiziko.

Nje ukuba uninzi kwintengiso yoluntu lubambe intlalontle, lwaluphathwa njengesithiyelo, itakane elibotshelelwe emthini, lisetyenziselwa ukurhintyela ingonyama engalindelanga emgibeni. Kodwa kukho elinye iqela phakathi kwesizwe sethu, abo babona intlalontle njengesizwe esingaqhelekanga, nesimanga esitsha esizulazulayo kwilizwe lethu. Ewe bohlukile, kodwa bazisa izipho zentsebenziswano, zokuphulaphula, zoluntu, ekwabelwana ngazo.

Sisazingela, kodwa sikwenza njengosapho olunye olandisiweyo. Sithatha kuphela into esiyifunayo, kwaye sabelana ngamabali ajikeleze umlilo. Kububucayi, kodwa lutshintsho olunzulu kwindlela thina njengabathengisi esiya ngayo kubugcisa bethu. Oko akuthethi ukuba siyeke imikhankaso yethu, iimetrikhi zethu, okanye isizathu sokuba sibathengisi. Oko kuthetha ukuba siyazingela kunye nesizwe esikhudlwana, kwaye sazisa izigqibo zethu ngendlela eyahluke kakhulu. 

Ke ngoku silapha, njengabathengisi abasebenza ngaphakathi kwale nyani intsha, ukanti sihlala sinamaxesha okuziphatha ngokungathi sisekwihlabathi elidala. Nguwuphi umlinganiswa kwintengiso yeNdlala? Ngoku buyela kumbuzo obuzwe yiphaneli, kunye neengcebiso zam ngendlela yokudibana nelizwe elingaziwayo elizayo. Kwaye impendulo yam yesivakalisi yile:

Yeka ukuthanda kakhulu malunga netekhnoloji!

I-Intanethi iyindalo, kodwa njengoko ulwazi luzalisa ngokwenyani ijelo ngalinye, kuya kusiba nzima kwaye kube nzima ukufumana ingqalelo. Abathengisi bexesha elizayo ababangela ukuphazamiseka kwetekhnoloji baya kuphendula ngokwendalo koku, kwaye into engaziwayo iyabila izakuphazamisa njani? Abathengisi abatsha besizwe bayaqonda ukuba kunzima kakhulu kwimibutho ukuqikelela ikamva lobuchwepheshe bezentlalo. Endaweni yoko kufuneka bajolise kwinto eza kuqhubeka nokubaluleka nakuphi na ukuphazamiseka okuzayo, oko kukuthi, isimilo esiya kuhlonitshwa ngaphandle kotshintsho lwetekhnoloji.

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