I-5 Rookie Facebook Iimpazamo zentengiso onokuziphepha.

I mpazamo

Iintengiso zikaFacebook kulula kakhulu ukuzisebenzisa- kulula kakhulu ukuba ngaphakathi kwemizuzu embalwa usete iakhawunti yakho yeshishini kwaye uqalise ukuqhuba iintengiso ezinokubanakho ukufikelela kwizigidi ezibini zabantu. Ngelixa kulula kakhulu ukuseta, ukusebenzisa iintengiso ze-Facebook ezinenzuzo nge-ROI enokulinganiswa akunto ilula.

Impazamo enye kukhetho lwakho lwenjongo, ukujolisa kubaphulaphuli, okanye ikopi yentengiso inokuhambisa iphulo lakho ukuba lisilele. Kule nqaku, ndiza kutyhila ezona mpazamo zintlanu zenziwe ngamashishini xa kusenziwa iintengiso kuFacebook. Ukuba wenza enye yezi mpazamo, iintengiso zakho ngokuqinisekileyo ziya kusilela.

1. Ukukhetha iNjongo engalunganga

Into yokuqala ekufuneka uyiqonde kukuba iintengiso kuFacebook zisebenza kwialgorithm. Nokuba ufuna abantu bafake usetyenziso lwakho lweselfowuni, bukela ividiyo yakho, okanye bathenge imveliso yakho, injongo nganye enikezelwa nguFacebook ine-algorithm yayo eyinkimbinkimbi ukufikelela kuwe kwinjongo oyifunayo.

Iphulo leNtengiso kuFacebook

Umzekelo, ukuba ufuna ukuhambisa intengiso yevidiyo kumathemba amatsha achaza indlela elisebenza ngayo ishishini lakho, awufuni ukusebenzisa ukugcwala okanye injongo yokuguqula, ejolise ekuthumeleni abasebenzisi kwiwebhusayithi yakho okanye ekufikeleleni kwinjongo oyifunayo kwiwebhusayithi yakho.

Njengoko ividiyo izakubonisa abasebenzisi ukuba lisebenza njani ishishini lakho, uya kufuna ukusebenzisa nokuba yeyiphi na ividiyo, ukwazisa ngebrand, okanye ukufikelela kwiinjongo, njengoko ialgorithm nganye yezi njongo ingqinelana nenjongo yakho yokufikelela kubasebenzisi abatsha. Ukuba injongo yakho kukuqhuba abantu kwiwebhusayithi yakho, sebenzisa injongo yezithuthi. Ukuba injongo yakho kukuqokelela iidilesi ze-imeyile, sebenzisa injongo yokukhokela.

2. Ukungasebenzisi abaphulaphuli abaqhelekileyo

Xa useta intengiso yakho yokuqala, emva kokukhetha injongo yakho uza kubona into enje:

Abaphulaphuli abaSebenzisa iFacebook

Kulapho ujolise khona kubasebenzisi be-Facebook. Kuyalingwa kakhulu ukujolisa kubasebenzisi ngokobudala, isini, indawo, kunye nomdla wokufumana abathengi abatsha, ngakumbi kuba uFacebook wenza kube lula kakhulu ngokusebenzisa uluhlu olwehlayo ukufumana umdla kunye nokuziphatha. Nangona kunjalo, nawuphi na umthengisi olungileyo kwi-Intanethi uya kukuxelela ukuba kuya kufuneka kuqala ujolise kubathengi bakho nakwiindwendwe zewebhusayithi, hayi amathemba amatsha.

Unayo I-60-70% enkulu yamathuba okuthengisa kumthengi okhoyo kunangoku.

Ukufunyanwa kwabaThengi ngokuGcina

Ukuba unoluhlu lwe-imeyile lwabathengi kwaye ufumana inani elisempilweni lokugcwala kwiwebhusayithi, qala ukuqhuba iintengiso kubathengi nakubatyeleli bewebhusayithi Ekuqaleni. Sele beqhelene neshishini lakho kwaye baya kufuna ukukholisa kancinci ukuguqula. Unokwenza abaphulaphuli ngokwezifiso ngokufaka uluhlu lwakho lwe-imeyile kunye nokufaka i-pixel ye-Facebook (exoxwe kwincam # 5) ukwenza abaphulaphuli malunga nokugcwala kwewebhusayithi.

3. Usebenziso lweeNtengiso eziGwenxa

Xa usiza ekukhetheni ukubekwa kwiphulo lakho le-Facebook, i-Facebook iseta ukubekwa kwakho ngokuzenzekelayo, nto leyo abayicebisayo.

Ukubekwa kuka-Facebook kuZenzekelayo

Ukubekwa: I-Facebook isebenza kwiintengiso zakho kwiqonga labo nakwiindawo zomntu wesithathu.

Uninzi lwerokies luya kulitsiba eli candelo kwaye lihambe nengcebiso kaFacebook. Ngalo lonke ixesha hlela ukubekwa kwakho ukuze ususe inethiwekhi yabaphulaphuli.

Iintengiso zikaFacebook ziHlela ukuBekwa

Inethiwekhi yabaphulaphuli luluhlu lweendawo ezingaphezu kwesigidi seqela lesithathu kunye neeapps ezihambayo. Ukuba ukhetha ukubekwa kuFacebook okanye ku-Instagram, uyazi ngqo apho kuboniswa intengiso yakho. Ukuba ukhetha uthungelwano lwabaphulaphuli, awazi ukuba yeyiphi na insiza okanye iwebhusayithi ezikuyo, kwaye ngenxa yokunqongophala kwendawo, amaxesha amaninzi iindawo zakho zobugcisa zilahlekile.

Inethiwekhi yabaphulaphuli ngumngxunya omnyama apho imali yentengiso iya kufa. Njengoko iintengiso zibaleka kuFacebook, kwenza kube nzima kwialgorithm yazo ukwenza ngcono ukugcwala kule ndawo. Namathela kwi-Facebook newsfeed kuphela kwaye uvavanye iintengiso zakho. Nje ukuba uqale ubone iziphumo ezilungileyo, emva koko qala ukwandisa kwi-Instagram nakwinethiwekhi yabaphulaphuli.

Sukuphosa konke ukubekwa kwiphulo elinye; Kuya kuba nzima ukujongana neengxaki apho iingxaki zilele khona, kwaye ngenxa yokuba uthungelwano lwabaphulaphuli luthengiso lwexabiso eliphantsi (ukugcwala komgangatho osezantsi), inkcitho eninzi kwintengiso yakho iyakwabelwa ukubekwa.

4. Intengiso yeFacebook ngokwayo

Zininzi izinto onokuzenza kwaye ongakwaziyo ukuzitsho kwikopi yakho yentengiso ye-Facebook. Umzekelo, awungekhe ubange ukuba imveliso yakho yenza nantoni na efana nokususa uxinzelelo, inceda abantu ukuba banciphise ubunzima, yonyusa ulonwabo, okanye naliphi na ibango. Nokuba uthi unikezela ngeyona nkonzo ibalaseleyo edolophini ayivumelekanga. Awunakho ukusebenzisa ngaphambi nasemva kweefoto okanye usebenzise ikopi elahlekisayo okanye umxholo wokuziphatha ngokwesondo.

Kumaqela ahlukeneyo okuthengisa kuFacebook, ndihlala ndifumana imiyalezo enje:

Intengiso yeFacebook imisiwe

Ngaphambi kokuqalisa intengiso, funda ifayile ye- Umgaqo-nkqubo wentengiso kaFacebook ke uyazi ukuba unganakho kwaye awukwazi ukubandakanya kwikopi yakho. Ukuba uthetha into engalunganga okanye usebenzisa umfanekiso ongalunganga, i-Facebook yaziwa ngokuba imisa iiakhawunti. Ukufumana izimvo malunga nokuba loluphi uhlobo lweentengiso ezamkelekileyo, jonga Intengiso ye-Espresso ilayibrari yentengiso. Nazi amawaka eentengiso apho unokufumana izimvo.

5. IPikseli kaFacebook

I-pixel ye-Facebook ibhloko encinci yekhowudi enokuthi ilandelele phantse lonke inyathelo elenziwa ngumsebenzisi kwiwebhusayithi yakho, ukusuka kumaphepha atyelelweyo, amaqhosha acofiwe, ukuya kwizinto ezithengiweyo. Ngelixa umphathi weNtengiso kuFacebook ebonelela ngamanani anje ngokucofa amaxabiso kunye nokubonakala okwenzeka kwiwebhusayithi ye-Facebook uqobo, i-pixel ye-Facebook ilandelela isenzo esenziwa ngabasebenzisi xa bekwiwebhusayithi yakho.

I-Pixel ikuvumela ukuba ulinganise ukusebenza kwawo onke amaphulo, kwaye uchonge ukuba zeziphi iintengiso ezisebenzayo kunye nezingasebenzi kakuhle. Ukuba awusebenzisi i-pixel ye-Facebook, uyakubhabha ungaboni kwi-Facebook. Kunye nokulandela umkhondo woguqulo, ipikseli ye-Facebook ikwakuvumela ukuba wenze abaphulaphuli besiko kwiwebhusayithi.

Umzekelo, ungasebenzisa i-pixel ye-Facebook kwiqela labasebenzisi abajonge imveliso ethile, emva koko ungabonisa nabani na ojonge le mveliso kwintengiso kuFacebook (eyaziwa ngokuba kukuphinda ujonge). Ukuba ithemba longeze into kwinqwelo yabo kodwa aligqibanga ukuphuma, ngokubuyisela umva ungababuyisela kwinqwelo yabo ukugqibezela iodolo yabo.

Ngaphambi kokuba uqalise iphulo elinye le-Facebook, setha i-pixel yakho ye-Facebook ukubamba abaphulaphuli bewebhusayithi kwaye wenze utshintsho olunethemba lokulufumana. Unokufunda ukuseta i-pixel yakho ye-Facebook ngo ngokunqakraza apha.

Ithuba lakho

Ukuba ulandela la macebiso mahlanu angentla, uya kubona impumelelo kwiintengiso zakho ze-Facebook. Abathengi kunye nabatyeleli bewebhusayithi ngabona bantu kulula ukubathengisela. Ngethuba nje ubabonisa intengiso eyenzelwe wena kwiimfuno zabo, kuya kufuneka ufezekise iinjongo zakho. Icandelo elikhohlisayo liza xa uzama ukukala iintengiso zakho kwaye ufumane abathengi abatsha; Kulapho kuvavanywa yonke into ukusuka kwiinjongo, kubabukeli, ekubekweni, kuhlahlo-lwabiwo mali, nakwizibhengezo. Kodwa ngaphambi kokuba ufike kweli nqanaba lesicwangciso sakho sokuthengisa se-Facebook, kuya kufuneka uqhubeke phantsi kwiziseko.

Zingaphi kwezi mpazamo zintlanu uzenzayo?

2 Comments

  1. 1

    Hayi Steve,

    Enkosi ngokwabelana, le yinto ekufuneka yenziwe ngumntu wonke osebenzisa okanye ocwangcisa ukusebenzisa iintengiso ze-facebook.

    Izinto zokuqala kuqala, kufuneka sichaze ngokucacileyo kwaye sazi ukuba ngabaphi abajolise kuthi. Ukuba eli nyathelo liyaphoswa, uyakube uchitha imali yakho lilize.

    Ewe, uFacebook waba ngqongqo kakhulu ngokuvunywa, kunzima kakhulu kwezinye iindawo ukubonisa ngokungathandabuzekiyo umxholo weNtengiso, ngakumbi xa kuziwa kwiinkonzo.

  2. 2

    Enkosi ngesikhokelo esihle sokuqhuba iiNtengiso! Kodwa zikho ezinye iindlela zokwazisa kuFacebook. Unokusebenzisa izixhobo ezizenzekelayo ukongeza abahlobo abaninzi, ubathumele imiyalezo njl.

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