Ukuqonda: Intengiso yoyilo eqhuba i-ROI kwi-Facebook naku-Instagram

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Ukuqhuba imikhankaso yentengiso ye-Facebook kunye ne-Instagram kufuna ukhetho olugqwesileyo lokuthengisa kunye noyilo lwentengiso. Ukukhetha ukubonwa okufanelekileyo, ikopi yentengiso, kunye nokubizela inyathelo kuya kukunika eyona nto ifanelekileyo ekufezekiseni iinjongo zomkhankaso. Kwimarike, kuninzi lokuhanahanisa phaya malunga nokukhawuleza, impumelelo elula kuFacebook-okokuqala, musa ukuyithenga. Ukuthengisa nge-Facebook kusebenza kakuhle kakhulu, kodwa kufuna indlela yesayensi yokulawula kunye nokwenza iikhankaso yonke imihla, yonke imihla. Kulula ukusilela kwintengiso ye-Facebook ukuba awuyithathi ngokungathí sina le nkqubo kwaye ungene ngokuzimisela ukusebenza nzima kakhulu, ukuvavanya nokucokisa ukungayeki, kunye nokusilela kuma-95% exesha.

Ukusuka kwiminyaka yethu yamava, nazi ezinye zeendlela eziphambili zokufezekisa impumelelo esiyifumene nzima kumajelo eendaba ezentlalo:

Ukuphuhlisa iSicwangciso soVavanyo loBuchule kunye nokuSebenza ngokuQhubeka

Inyathelo lokuqala lokudala umkhankaso ophumeleleyo kukuqonda imeko othengisa kuyo: kule meko, sithetha ngeentengiso kwiFacebook yeendaba. Ukuba ubhengeza kuFacebook, intengiso yakho iya kuvela phakathi kwezithuba ezisuka kubahlobo kunye nomnye umxholo, onomdla kakhulu kubaphulaphuli, ke ukufumana ingqalelo kuya kufuna uyilo oluhambelana nomxholo ovela kwabanye abasebenzisi. Ukuma kwiifoto zekhefu, imifanekiso epholileyo yabahlobo kunye nosapho, kunye nezinye izithuba zentlalo, ukubonwa kweentengiso ze-Facebook kufuneka kunyanzelise, kodwa kujongeka njengokuya kuthunyelwa ngumhlobo wakho.

Imifanekiso inoxanduva lwe-75-90% yentsebenzo yentengiso, ke le yindawo yokuqala ekugxilwe kuyo.

Inkqubo yokuchonga eyona mifanekiso iqala, ayothusi into yokuba kuvavanyo. Sincoma ukuvavanywa kokuqala kwemifanekiso eyi-10-15 ngokuchasene nabaphulaphuli bodwa. Sukuba nexhala ngekopi yentengiso, kwaye ugcine ikopi efanayo kumfanekiso ngamnye kuvavanywa, ke usebenza kuguquko olunye ngexesha. Asinakukugxininisa oku ngokwaneleyo. Awusoze ufumanise ukuba yintoni esebenzayo ukuba uqala ukuvavanya izinto ezahlukeneyo ngaphandle kwesango, kwaye uya kuchitha ixesha elininzi kunye nemali. Ukufumana umfanekiso olungileyo kwanele ngumceli mngeni- sukudaka amanzi ukuze ophumeleleyo angabonakali ngokucacileyo. KUPHELA EMVA kokuba unomfanekiso ophumeleleyo oya kuvavanya ikopi, ukuqhuba i-10-25% eyongezelelweyo yokusebenza kwentengiso. Ngokwesiqhelo sibona kuphela iipesenti ezingama-3-5 zempumelelo xa kuvavanywa imifanekiso, ke ngoko kuthatha uvavanyo oluninzi kunye nempazamo yokungena kwimpumelelo, kodwa ukuvavanya kuya kukunceda uchonge imifanekiso eyomeleleyo ukufezekisa inqanaba elifanelekileyo lokuguqula.

Yeyiphi Imifanekiso Yeefoto Esebenza Kakuhle

Iifoto ezenziwe ngumsebenzisi zihlala zigqwesa ubuchule bokufota xa kufikwa kumajelo eendaba ezentlalo. Ngoba? Ngenxa yokuba i-Facebook yindawo enomxholo owenziwe ngumsebenzisi, apho abasebenzisi banokuthi bathembele kwiintengiso ezivakala ngathi ziyifumene kwizinto abazifumeneyo. Ngamanye amagama, iintengiso eziphumeleleyo ziziva ziphilayo. Cinga "selfie," hayi intengiso yemagazini. Zama ukulinganisa umgangatho we-selfie wayo yonke imixholo ekuleendaba, kunye ne-vibe ekhule ngakumbi ekhaya. Oku akusebenzi kangako kwiPinterest, apho umgangatho wokubonakalayo wokuthumela uhlala ungaphezulu.

Imifanekiso yeNtengiso yeFacebook

Ngokufanayo, xa kufikwa kwiifoto zabantu, sebenzisa imifanekiso yabantu ebonakala inomtsalane kwaye ifikeleleka, kodwa hayi ii-supermodels (okt zibonisa abantu ababonakala ngathi ngabantu abanokudibana nabo esitratweni). Ngokubanzi, abafazi abonwabileyo nabantwana bahlala bebheja ngamandla. Okokugqibela, thatha imifanekiso yakho kunye ne-smartphone okanye enye ikhamera, kwaye xa kunokwenzeka, ungaxhomekeki kwimifanekiso yokufota. Ukufota kwistokhwe kudla ngokuziva ngathi "kungcali" okanye kunkonkxiwe kwaye akukho mntu, kwaye kuthwala umthwalo owongezelelekileyo wezinto ezisemthethweni kunye namalungelo okusetyenziselwa urhwebo.

Kwenzeka ntoni emva kokuba uphuhlise intengiso eyimpumelelo

Ke usebenze nzima, ulandela imigaqo, wenza "isibhengezo sokubulala" kwaye uguqulile kakuhle- kangange veki, okanye nokuba kungexesha elincinci. Ke uloyiso lwakho oluphumeleleyo lwaqala ukubaleka, njengoko intengiso yaqala ukuziva uqhelekile, kungoko inganyanzelekanga kubaphulaphuli bakho. Oku kuqhelekile. Iintengiso zikaFacebook zinobomi obufutshane, kwaye bayayeka ukwenza emva kokuba betyhileke kakhulu kwaye belahlekelwe yinto yabo entsha.

Intengiso ye-Facebook yoyilo

Yintoni ngoku? Sukuphelelwa lithemba- ukuguqula intengiso eyimpumelelo kulula kunokuba uqale ekuqaleni. Sele uchonge ifomathi ephumeleleyo, ke musa ukuyitshintsha. Guqula izinto ezincinci ezinje ngeemodeli ezahlukeneyo kunye nemibala eyahlukeneyo, kodwa sukucofa kunye nolwakhiwo lwentengiso. Ekuphela kwendlela yokuchonga ukubetha okucacileyo kukwenza iimvavanyo ezincinci. Kuya kufuneka uqhubeke ujonge imifanekiso emva kokuvavanya isampulu encinci njengale kuba lo ngumdlalo wamanani. Unokulindela ukuzama amakhulu emifanekiso ngaphambi kokuchonga umlingisi owomeleleyo.

Gcina ulungiselela ukufikelela kwiithagethi zakho ze-ROI

Njengomthengisi we-Facebook okanye we-Instagram, kuyakufuneka uqhubeke nokuvavanya-iintsuku ezisi-7 ngeveki, iiyure ezili-18 ngosuku-kuba iintengiso zakho ziya kuphelelwa lixesha ngokukhawuleza, uya kuhlala uvavanya, kwaye ngokuqinisekileyo, kufuneka ulindele ukuchitha i-10-15% kuhlahlo-lwabiwo mali lwakho lwenyanga kuvavanyo.

Ukukhuphisana kunye nokuphumelela kwintengiso yemidiya yoluntu kuthatha umsebenzi onzima kugxilwe kuvavanyo oluqhubekayo, lokuphindaphinda. Kumava ethu abanzi, y ntengiso enye kuphela kwezi-1 ezivavanyiweyo eziza kusebenza, ke amathuba okuba kukuba livila kuya kukudla ama-20% exesha. Imifanekiso emi-95 kuphela kuyo yonke imisebenzi eyi-5 evavanyiweyo, kwaye ngaphambi kokuba uqale ukwenza ezinye izinto.

Ukulawula ubugcisa bentengiso ye-Facebook kubandakanya umonde kunye nendlela echanekileyo, inyathelo ngamanyathelo, ubungakanani kunye nohlalutyo. Gcina ukhumbula ukuba utshintsho luyanda, kwaye isixa esingaguqukiyo sokuphuculwa okuncinci kungakhokelela kukonyuka okukhulu kwi-ROI. Inkqubela phambili ezinzileyo kunye neempumelelo ezincinci ziya kudala ngokukhawuleza ifuthe elikhulu lophawu lwakho kunye nohlahlo-lwabiwo mali.

Uvavanyo lwe-Facebook lweNtengiso

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