Ungalufumana njani uninzi lwePhulo lakho leNtengiso kuFacebook elinamaphepha okufika

Intengiso ye-facebook

Akukho sizathu sokuchitha i-dime kuyo nayiphi na intengiso ye-Intanethi ukuba awuqinisekanga ngephepha elithumela abantu ukuba likulungele ukubamkela.

Kufana nokwenza iiflaya, iintengiso zikamabonwakude kunye nebhodi yezaziso ekhuthaza indawo yakho yokutyela entsha, emva koko, xa abantu befika kule dilesi uyinikileyo, le ndawo imdaka, imnyama, igcwele iimpuku kwaye uphelelwe kukutya.

Akulunganga.

Eli nqaku liza kujonga kwiintengiso ezimbalwa ze-Facebook endizifumeneyo kwaye ndivavanye ezihambelana nazo iphepha lokufika. Ndiza kunika ezam iingcinga ngokusebenza kwephulo lilonke kwaye ndicebise ukuba ishishini lakho lingayifumana njani impumelelo engakumbi ngeeNtengiso zikaFacebook ngeendlela ezilungileyo kunye neengcebiso zokwenza ngcono.

Intengiso ye-Facebook kunye nePhulo lokuFikelela kwePhepha kweZona ndlela ziPhambili

Kuqala, masiqale ngezona ndlela zintle zokuziphatha esinethemba lokuzibona kwi-Facebook Ad / Landing Page combos engezantsi…

  • Ukuqhubeka komyalezo: Qinisekisa iphepha lakho lokufika / abatyeleli bewebhusayithi ukuba beze kwindawo elungileyo. Into yokugqibela ofuna ukuba baziva kukuba badityanisiwe okanye bakhohlisiwe ekuchofeni intengiso kuphela ukuba ithunyelwe kwindawo engahambelaniyo, yokuthengisa.
  • Ukuqhubeka koyilo: Bomvu kwintengiso yakho? Sebenzisa obomvu kwiphepha lakho lokufika. Umfanekiso womntu ongumzekelo kwimveliso yakho kwintengiso yakho? Bonisa umfanekiso opheleleyo kwi-LP.
  • Ukugxilwa okukodwa: Inqaku eliphambili lephepha lokufika yinjongo enye yokuguqula. Ngaphandle kokuphazamisa iindwendwe kwiinjongo zomkhankaso wakho.
  • Ukuphindwaphindwa kweXabiso leXabiso: Naliphi na ixabiso olikhangela kubasebenzisi ngaphakathi kweNtengiso yakho ye-Facebook, qiniseka ukuba awulahleki kuloo nto kwiphepha lakho lokufika, okanye kumaphepha alandelayo aloo nto. Ukutyikitya, amaxabiso kunye nokukhangela konke kufuneka kubonise nasiphi na isaphulelo osipapashileyo.
  • Indawo yokufika yongeza inkcazo yayo nayiphi na into edityaniswe kwintengiso: Le inkulu. Ukuba uzisa umbono ofuna ukucacisa ngakumbi, qiniseka ukuba uyakwenza oko kwiphepha lakho lokufika. Kwaye ngokulinganayo, zama ukunqanda ukwazisa izimvo ezintsha ngokupheleleyo kubandwendweli bakho kwiphepha lakho lokufika (yayisesinye sezigxeko zam zeLizwi lokuhamba kweLP).

Ikhasi leNtengiso kunye nokuHanjiswa kweCombo # 1: Article.com

Masiqale ngomzekelo uninzi lwenu onokulufumana luthandeka kwakhona…

inqaku ngumthengisi we-ecommerce wefanitshala yasekhaya ekumgangatho ophezulu. Makhe sijonge kwelinye lamaphulo abo e-Facebook Ad.

Okokuqala, i-Facebook Ad yabo:

Inqaku elixhasiweyo ifanitshala yanamhlanje

Ukugxeka le ntengiso ye-Facebook:

  • Umfanekiso ophezulu kakhulu. Ubungakanani obuhle. Ibonisa umgangatho kunye nesimbo semveliso yazo.
  • Ukuba nemodeli kunceda umsebenzisi we-Facebook ukuba azicingele kwimeko.
  • Iorenji yomlilo iyanceda ekubambeni iliso labantu abaskrola kwiifayile zabo zeendaba kuFacebook. Umahluko wombala uhlala umnxeba olungileyo.
  • Isihloko sisifutshane kakhulu kwaye siyabonisa. Ikuxelela into oyifumanayo kwaye isikhumbuza isiqubulo esithi: “Sebenzisa imali encinci. Phila ngakumbi. ”
  • Isindululo sexabiso kwiteksti yekhonkco ("Uyilo lwefanitshala yanamhlanje ukuya kuthi ga kwiipesenti ezingama-70 kwiRetail. $ 49 yexabiso lokuThumela ngenqanawa naphina eCanada")

Iphepha elihambelanayo nentengiso yabo ithumela abantu ukuba:

lookbook

Njengoko unokuxela, eli likhasi lasekhaya.

Sinemephu ephezulu ye-nav, akukho fowuni icacileyo yentshukumo, kwaye inde kakhulu (eneneni inde kunomfanekiso ongentla, endiwusike malunga ne-1/3).

Yintoni engalunganga ngale nto?

  • Intengiso inyusa ukuya kuthi ga kwiipesenti ezingama-70 kwintengiso kunye ne-49 yeedola zokuhambisa ngenqanaba. Le ntengiso yinxalenye enkulu yesindululo sexabiso kwintengiso, kodwa ayisiyiyo indawo ekugxilwe kuyo kwiphepha lasekhaya. Oku kuthetha ukuba wonke umntu onwabile lixabiso alibonayo kwintengiso akaboni ukuba elo xabiso liyaqhubeka.
  • Ngokusisiseko, le nto sithetha ngayo liphulo elinye lokuthengisa- into ekujoliswe kuyo, egxile kwisibonelelo esinye kunye nesindululo sexabiso- ngesiphelo esingagxilwe, esingagxilwe.
  • Ungandivi kakubi. Iphepha lasekhaya leNqaku lihle: imifanekiso ekumgangatho ophezulu, uphawu olukhulu kunye nokukhankanywa kwentengiso yoSuku loMhlaba. Kodwa le ntengiso kufuneka ibe nephepha layo lokufika kunye neseti yentengiso.

Makhe sijonge ezinye iintengiso ezintathu zikaFacebook kunye nemikhankaso yamaphepha okufika ezo zilungiselelwe ngakumbi ukuguqulwa…

Ikhasi leNtengiso kunye nokuHanjiswa kweCombo # 2: Iinkonzo zeGazi zaseCanada:

Intengiso yabo kuFacebook:

Inkonzo yegazi yaseCanada

Ukugxeka le ntengiso ye-Facebook:

  • Okokuqala nokuphambili, sinokuqiniseka ukuba le ntengiso ijolise kakuhle. Ndiyindoda phakathi kwe-17 kunye ne-35 eCanada. Ke, ubuncinci, siyazi ukuba iiNkonzo zeGazi zaseCanada azichithi uhlahlo-lwabiwo mali olubonisa iiNtengiso zikaFacebook koomakhulu.
  • Okwesibini, sineqhosha elibomvu elikhulu elinomyalezo olula kodwa onempembelelo: “Unamandla okunika ubomi…” Ukusukela oko uFacebook wasusa isithintelo sabo ngaphezulu kwe-20% yomfanekiso wentengiso ukuba ungumbhalo, amashishini amaninzi afumana impumelelo ngamehlo- ukubamba, imiyalezo enexabiso eliphezulu.
  • Le ntengiso ikwalula kakhulu. Akukho mfanekiso ungasemva wokundiphazamisa kumyalezo ongaphambili. Ukuba kukho nantoni na, imikhombandlela ekhokelwayo ngasemva itsala ingqalelo kwikopi.
  • Ikopi yentengiso ikwanempembelelo. Kuqala kuyandibiza, kundibuza ukuba ingaba ndiyinxalenye yeqela (iklabhu, ukuba uyafuna) kwaye emva koko indixelele ukuba “izigulana zifuna wena.” Ezi zinto zekopi zenza imvakalelo yokuba yinxalenye yento exabisekileyo-imvakalelo enqwenelekayo.

Ikhasi lokuHamba elihambelanayo:

iiseli zokuma

Ukugxeka eli phepha lokufika:

  • Ekunene kwebat siyayibona (ngokuchaseneyo ngqo nephulo leNqaku elingentla) ukuba umyalezo okweli phepha lokufika uyafana nalowo wentengiso. Ukuqhubeka kuyo yonke into kwintengiso yakho / kumhlaba wephepha lokufika. Abatyeleli kweli phepha baqinisekiswa kwangoko ukuba bakwindawo enye.
  • Nangona kunjalo, ndakuba ndidlulile kumxholo ophambili, kulahleka okuncinci kokuqhubeka. Ngokufanelekileyo, eli phepha lokufika liza kuthathela ingqalelo iminyaka eyi-17-35 yamadoda amadala acofa i-Facebook ehambelana nayo. Oku kubonakala ngathi liphepha lokufika eliqhelekileyo (ndicinga) ngeentengiso ezininzi zikaFacebook ngephulo labo lomnikelo weseli.
  • Kukho amaqhosha amathathu okubizelwa isenzo (ii-CTA) kweli phepha. Oku kulungile, ukuba onke la maqhosha ayalela abantu kwindawo enye. Ngelishwa ngeeNkonzo zeCanada zeGazi, azenzi njalo. Bathumela abantu kwiindawo ezintathu ezahlukeneyo zewebhusayithi yabo. Imikhankaso yakho yokuthengisa kufuneka ijolise kube kanye, hayi ezintathu.

Masibone ukuba iarhente yentengiso ekwi-Intanethi iLizwistream inokwenza ngcono…

Ikhasi leNtengiso kunye nokuHanjiswa kweCombo # 3: Ukuhamba kwegama

Intengiso yabo kuFacebook:

igama

Ukugxeka le ntengiso ye-Facebook:

  • Okokuqala, masiqaphele ukuba esi sisibhengezo sesiqwengana somxholo onesixhobo (izixhobo). Umxholo wentengiso enegati uhlala usisiqhinga esiliqili, njengoko amaxabiso okuguqula iphepha-ukukhokelela ekukhuliseni amaxabiso okuguqula kuhlala kungasebenzi kwi-ROI elungileyo. Ngamanye amagama, uya kuhlawula kakhulu ukugcwala kwitrafikhi yakho isizukulwana esikhokelayo iphepha. Ithuba labo lokuguqula (ngaphandle kokuba imveliso yakho likhaya, imoto, okanye isoftware enexabiso eliphezulu) alisebenzi ukuba kufanelekile.
  • Ngenxa yoku kungasentla, ndikulindele ukubona iLizwi elihamba licela ulwazi oluninzi malunga nabakhenkethi kwiphepha labo lokufika, njengoko beya kuba nakho ukuphucula amaqondo okuguqula ukuba bayazi ngakumbi malunga nezikhokelo zabo.
  • Ngokubhekisele kuyilo lwesibhengezo, ndiyayithanda eluhlaza okwesibhakabhaka kunye neorenji. Umbala oluhlaza okwesibhakabhaka ubonakala ubonakala kwaye utshatisa isikimu sombala kaFacebook kwaye iorenji ime phandle kwaye ibambe iliso. Umfanekiso ngokwawo ulula kakhulu (endiwuthandayo); imifanekiso entsonkothileyo, ngakumbi iifoto zesikrini, zinokudideka xa zincinci njengoko zibonakala kuFacebook.

Ikhasi lokufika elihambelanayo:

Isixhobo sokwenza ngcono iadwords

Ukugxeka eli phepha lokufika:

  • Iphepha lokufika kwe-Wordstream lilula kwaye lilungiselelwe. Iimpawu ezivela kwi-Facebook Ad ziphindiwe kwaye zisetyenziswe apha ngokunjalo. Umxholo ophambili othi "I-Adwords Optimization Toolkit" iphindaphindwe, kunye neskimu sombala.
  • Njengoko kulindelwe, sibona isicelo solwazi oluninzi lokukhokela. Inombolo yemfonomfono, iwebhusayithi, isihloko somsebenzi kunye nohlahlo-lwabiwo mali lweentengiso ziya kuvumela i-Wordstream ukuba ihlukanise abafowunelwa abafumana kweli phepha iye kwimikhankaso eyenziweyo yedriphu-inyusa amaxabiso okuguqula ezantsi-kwe-fan kunye nokwenza uhlahlo-lwabiwo mali lwentengiso.
  • Ukugxeka kwam kuphela kukuba icandelo lasekunene lasezantsi libonakala lingaveli ndawo. Kuzo zombini iintengiso kunye necandelo elingasentla lephepha lokufika sixelelwa ukuba isixhobo esiza kusinika izithintelo ezintathu eziphambili abajongana nazo abathengisi beAdwords. Ndingathanda ukubona icebo lokuba zithini, kwaye ndilahlwe yimixholo emithathu ebonakala ingadibani.

Intengiso kunye nokufika kwePhepha Combo # 4: IiClosets zaseCalifornia

Iphulo labo leNtengiso kuFacebook (umfanekiso-skrini usuka kwifowuni yam)

I-California ivale umsitho omhlophe ebusika

Ukugxeka le ntengiso ye-Facebook:

  • Ndiyayithanda le ntloko, "Gcina ukuya kuthi ga kwiipesenti ezingama-20 ngokuphuculwa simahla kwisiphelo sokhuni." Kukho izinto ezimbalwa, ngokwesiko, ezinexabiso eliphezulu lokukhuphela: "Gcina," "iipesenti ezingama-20," "Simahla," kunye "nokuPhucula." Esi sihloko sinazo zonke. Esi sisindululo sexabiso, zihlobo zam, nokuba sesokugqiba iinkuni… Ngokunyaniseka andikhange ndibone nokuba yintoni kuba, isaphulelo nje kunye negama "Simahla."
  • Umfanekiso unento eninzi eqhubekayo, kodwa ubuncinci ndiyayibona imveliso kunye namandla ayo apheleleyo.
  • "Umsitho oMhlophe wasebusika" unxibelelana ukuba esi sivumelwano sinesiphelo, esidala ukungxamiseka (ngokwenyusa ixabiso lexabiso).

Ikhasi lokuHamba elihambelanayo:

Ii-closets zecalifornia

Ukugxeka eli phepha lokufika:

  • Sithethile izihlandlo ezimbalwa malunga nokulinganisa ikopi yentengiso kwiphepha lokufika, kwaye eli phepha linazo zonke izinto zokuqhubeka okukhulu. Isihloko siyangqinelana, umfanekiso uyangqinelana, kwaye bacacisile kancinci xa ukuthengisa kwabo kobusika oMhlophe kuphela (kungekudala!).
  • Amaqhosha amabini e-CTA asebenza apha kuba enzelwe injongo efanayo yokuguqula (ukubonisana simahla). Ndiyathanda ukuba ukubuza "kukucela," kuthetha ukuba ungafumani mpendulo. Olu hlobo lolwimi-njengokuthi "okukhethekileyo," "Faka isicelo sokufumana," njl, -nokunyusa ixabiso lokuxhomekeka kwento oyifundiswayo. Ndisemngciphekweni omkhulu wokucinga ukuba iklabhu yakho ipholile ukuba andenzelwanga ilungu ngokuzenzekelayo.
  • Lilonke, iphepha elikhulu lokufika elilungiselelwe mobile.

Umnqweno omhle

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