Ababoneleli ngeNkonzo ye-imeyile bayitsibile i-Shark

ukuhanjiswa kwee-imeyile

Kwimeko awuzange ufunde ukuba yintoni igama Tsiba ukrebe ithetha…ithetha ukuba sisiqalo sesiphelo. Eli gama libhekiselele kwiiNtsuku ezonwabileyo xa i-Fonz yatsibela ukrebe kwi-skis yamanzi, iphosa umboniso kwi-spin yokufa ayizange iphinde ibuyele kuyo.

Ukuba ungumnikezeli weenkonzo ze-imeyile, sukundingxolisa Okwangoku.

I-imeyile yayiwumsebenzi onzima kakhulu kwaye kuphela kwabona bathumeli babenetalente, izixhobo zekhompyutha, kunye nezicelo zokuthumela ivolumu ephezulu ye-imeyile kubanikezeli beenkonzo ze-Intanethi kwiinkampani ezinoluhlu olukhulu lwababhalisi. I talente iqalile ukuhamba-hamba kwishishini, i-hardware iye yaninzi (ngakumbi ngelifu) kwaye izicelo ziyavela ngasekhohlo nasekunene ukuthumela i-imeyile.

Umzi-mveliso we-imeyile utshintshile… akubizi kwaye kulula ngoku

Kwenzeka ntoni kwishishini kukwanda kwezinto ezincinci ababoneleli ngeenkonzo ze-imeyile ukuvela. Ziyamnandi-zinezicelo ezikhulu, thumela imiyalezo enzima kakhulu, zilandelele ngokugqibeleleyo, phatha ii-bounces, Imiba yokuhanjiswa, Thobela imigaqo ye-SPAM, kwaye uneendlela zokudibanisa ezinamandla kakhulu ezisimahla. Kwaye bayayenza ngeqhezu leendleko zamakhwenkwe amakhulu.

Nasi umzekelo: Iphepha leendaba Ndibe ngumxhasi we Martech Zone (Oko kukubhengeza kwam). Xa ndandijonga indawo yabo ngaphambi kokuvuma intengiso, ndakhangela iphepha labo lamaxabiso kwaye ndothuswa ngamaxabiso:

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Ndinganalo uluhlu lwababhalisile ukuya kuthi ga kwi-100,000 kwaye thumela ii-imeyile ezingenamkhawulo kubo ngeedola ezingama-530 ngenyanga? Ingaphezulu kwe- $ 6,000 ngonyaka. Ndikhumbula xa ndandisebenza kumnikezeli weenkonzo ze-imeyile ukuba iifizi zethu zonyaka zeshishini elincinci zazimalunga… kunye neefizi zokuthumela imiyalezo… kunye API fikelela… dibanisa, dibanisa, dibanisa…

Aba banikezeli be-imeyile abaphambili baya kuqhubeka bayikhupha kwaye amashishini athumela ii-imeyile aya kuba ngabaphumeleleyo. Abaphulukene nabanikezeli beenkonzo ezinkulu ze-imeyile abebekhona okwexeshana- into efuna ukutshintsha.

Ababoneleli ngeenkonzo ezinkulu ze-imeyile bagqithile kwi-Clout yabo ekuHanjisweni

Uninzi lwababoneleli beenkonzo ezinkulu ze-imeyile baya kukuxelela ukuba ivolumu ye-imeyile abayithumelayo ibabonelela ngokubonakalayo kumzi mveliso kwaye banamazinga okuhanjiswa okungcono kunye nobudlelwane kunye nabanikezeli beenkonzo ze-Intanethi.

Akuyonyani. Ababoneleli ngeenkonzo ze-imeyile encinci banokwenza umsebenzi omkhulu.

Umhlobo wam olungileyo uGreg Kraios ulawula obunye bobudlelwane phakathi kwabanikezeli beenkonzo ze-imeyile kunye nabanikezeli beenkonzo ze-intanethi nenkampani yakhe, Iden yokuhanjiswa. Unceda neenkampani ezilawula ezazo i-imeyile ukuba ziye kwii-ISPs! Ayithathi inkampani enkulu- kuthatha ingcali enkulu yokuhambisa kunye nobudlelwane obuhle- kwaye uGreg unazo.

Yintoni efunwa ngabathengi be-imeyile

Abanikezeli beenkonzo ze-imeyile kufuneka bangabinamthungo (kwaye ndiyathetha ngaphandle komthungo) ngokudityaniswa neenkqubo zolawulo lomxholo, iinkqubo zolawulo lobudlelwane babathengi, izixhobo zokwenza iphepha, kunye kubahlalutyi izicelo. Abathengisi bokuzenzekelayo bayazithanda I-Aprimo kwaye Eloqua Sele bephuma phambili kwezi. Akwanelanga ukuthumela kunye nokulinganisa i-imeyile kwakhona… iinkampani zifuna ngaphezulu!

Nokuba zincinci, izisombululo ze-imeyile ezizenzekelayo ziyavela, nazo! Infusionsoft Isisombululo esine-imeyile kunye nezisombululo zolawulo lobudlelwane kubathengi ezihlanganiswe ngokupheleleyo.

Abathengi kufuneka baphinde baphinde baphinde baphinde baphinde baxhase umxholo kuwo onke amajelo, benze ngokwamandla umxholo kubhabho, balinganise iziphumo-kwaye banikwe nengxelo malunga noko kuphumeleleyo kunye nokulahlekileyo. Asinalo ixesha lokutsiba kwisisombululo somthengisi ukuya kwisisombululo somthengisi emini… kwaye uzame ukubopha zonke kubahlalutyi Imibuzo kunye ... kwaye uhlalutye amathuba. Ababoneleli ngeenkonzo ze-imeyile kufuneka batshintshe kwiimfuno zethu.

Lixesha lokuba ababoneleli ngenkonzo ye-imeyile bathathe umtsi, okanye baya kubethwa ngumoya. MailChimp ubhengeze 250,000 akhawunti ezongeziweyo kwiinyanga ezisi-7 kwisisombululo sabo. Kodwa ne-Mailchimp iye yabiza kakhulu njengoko sasikhulisa uluhlu lwethu ngempumelelo. Siye sadinwa ngamatyala amakhulu enyanga ngoko ke sakha i-CircuPress-isisombululo se-imeyile esihle, esihlanganisiweyo ngokupheleleyo se-WordPress esisigcinela inyanda kwaye sizenze ngokuzenzekelayo iincwadi zethu zeendaba.

Yenza ngokwakho isiQinisekiso se-imeyile

I-imeyile isebenze ixesha elide, inengeniso – kodwa sele iphelile. Ayithathi migudu ingako ukwakha nokugcina eyakho inkonzo ye-imeyile kwezi ntsuku. Umhlobo uAdam Small wayekruqukile ngamaxabiso kunye nokunqongophala kweendlela ezizisebenzelayo, kangangokuba usandula ukuzakhela eyakhe i-AgentSauce… ngoku uneselfowuni, ulawulo lomxholo, i-Facebook, i-Twitter, kunye ne-imeyile edityaniswe ngokupheleleyo kubathengi bakhe bezindlu. Uyakwazi nokujonga ukuhanjiswa, umkhondo uvula kwaye ucofe kwaye ulawule iibounces!

Ukuba awunetalente njengoAdam, ungaya kuthenga ibhokisi ukusuka kubantu abanjengo Imeyile eqinile, uyivale, uyijike, kwaye ube nenkonzo yakho ye-imeyile kwaye uyasebenza. Baza kukunceda ukuba uqalise.

Yenza i-imeyile-kubaNikezeli beeNkonzo ze-imeyile

Uninzi lwababoneleli beenkonzo ze-imeyile kunye neearhente ziyongeza inkonzo kwiphakheji ngokunjalo. Bayaqonda ukuba ukwakha ii-imeyile ezintle, ezinyanzelisayo kuthatha ixesha kunye nobuchule - kwaye kunembuyekezo enkulu kutyalo-mali, ngoko ke baphuhlisa iinkqubo zabathengi babo ezifikelelekayo kwaye bathathe wonke umzamo ezandleni zabathengi. Imizekelo embalwa endiyaziyo ngayo Uphawu lwentengiso kwaye Intlanzi yeTomato.

Baza kusinda njani ababoneleli ngeenkonzo ze-imeyile

Ingcebiso yam kubanikezeli benkonzo ye-imeyile enkulu ngaphandle kukufumana inkqubo yokulawula umxholo kwaye uyithenge. Fumana umnikezeli wolawulo lobudlelwane bomthengi odibanisa ngokusondeleyo… kwaye udibanise nabo. Fumana i kubahlalutyi umboneleli, kwaye udibanise ngaphandle komthungo. Kwaye yenze ngokujolisa okuqinileyo, ukwahlulahlula, kunye nezisombululo zovavanyo. Ukuba awukwenzi, umntu uya kuthi kungekudala!

10 Comments

  1. 1

    Eli linqaku elikhulu Doug. Kukho izisombululo ezininzi ezikhoyo ngoku ukunceda ishishini likrwele umphezulu wokuthengisa nge-imeyile. Ndiyakholelwa ngokwenene ukuba ithuba le-ESPs ezininzi yile nto bachithe iminyaka beyiphepha - kwaye ziinkonzo ezo. Ngelixa kunenzuzo ethe kratya yokuthengisa kunye nokuxhasa isoftwe, kuya kusiba nzima ukuthengisa xa imakethi ihlutha njengoko sele injalo. Ukuba ii-ESPs ziyakwazi ukunika iinkampani impumelelo ebonakalayo (ngaphaya kwesoftware, kodwa uthenge isuphu-to-nuts isicwangciso somkhankaso, uyilo, kunye nokuphunyezwa) - oko kubaluleke kakhulu kunokufumana isixhobo sokuthumela i-imeyile (i-90% ye-imeyile yokuthengisa isoftware yokusebenza iyafana ngokwenene). Dibanisa ezo nkonzo kunye namanqaku aqinileyo okudibanisa unayo ipakethe ekufanele uyihlawule.

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  3. 3

    Ndihlala ndithanda ukwenza i-imeyile ngeebhulukhwe ezimfutshane kunye nebhatyi yesikhumba. Ngaba oko akupholile? Inqaku elikhulu. Kwicandelo leenkonzo ze-do-it-for-you, ndingathanda ukuphosa kwi-davemail (www.mydavemail.com) njengokhetho. Abathengi bethu bahlala benikezela ekuzameni ukuzenzela ngokwabo. Njengobucukubhede njengoko uninzi lwababoneleli be-DIY be-intanethi benjalo, ayingobantu bonke. Enkosi ngokuchaza iinketho.

  4. 4

    Umgangatho weDatha yoMthengi ngundoqo wempumelelo kuyo nayiphi na imikhankaso yokuthengisa. Kukho iinkampani ezininzi kakhulu ezibonelela ngenkonzo ye-imeyile yokuthengisa okanye ukwenza ukuthengisa ngenkonzo epheleleyo. Kodwa, akukho namnye kubo onokuza nedatha yabathengi ngaphandle kwakho kunye neshishini lakho.

    Ishishini (ivenkile engaphambili ngakumbi) kufuneka ifumane indlela “yokuqokelela” ulwazi lwabathengi kwaye “bayibophe” bayibuyisele kwizinto abazithengileyo (oku kulula kakhulu kwiivenkile ezikwi-intanethi, kodwa akunjalo kwiivenkile eziphathekayo) kwiinkqubo zakho zePOS. kwaye wenze olo lwazi lufumaneke kwiqonga lakho lokuthengisa (i-imeyile okanye i-sms okanye enye). Amandla okwenene entengiso alele ekuhlalutyeni izinto ezithandwa ngabathengi nabangathandiyo kwaye ngokufanelekileyo zijolise kubo ngezibonelelo ezifanelekileyo.

    Inqaku elilungileyo!

  5. 5

    Molo enkosi kakhulu ngeposti enokuqonda, ndiyifumene ibhlog yakho ngempazamo ngelixa bendikhangela kuGoogle enye into….Ndiyibhukhimaki indawo yakho..qhubeka nokwabelana..

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