Ukongeza i-imeyile yangaphambili.

imoto yezemidlalo ngaphambi nasemva

Ukuhanjiswa kwe-imeyile kububudenge. Andidlali. Sekuyiminyaka engama-20 kodwa sinee-imeyile ezingama-50 + ezibonisa ikhowudi efanayo ngokwahlukileyo. Kwaye singamashumi amawaka aBanikezeli beenkonzo ze-Intanethi (i-ISPs) bonke abanemithetho yabo ejikeleze ukulawula i-SPAM. Sinee-ESPs ezinemithetho engqongqo ekufuneka amashishini ayilandele xa esongeza umrhumeli omnye… kwaye loo mithetho ayinakwaziswa kwi-ISP.

Ndiyazithanda ii-analogies, ke masicinge ngale nto.

imoto yemidlalo

  • NdinguDoug, ishishini elakha iimoto zemidlalo emangalisayo - yam imeyile.
  • NguBob, umxhasi ofuna ukuthenga imoto yezemidlalo emangalisayo - ubhalisela i-imeyile yam.
  • Kuya kufuneka ndihambise imoto kuwe, ke ngoko ndifumana eyona mphathi mhle endinokuyifumana- umboneleli wam we-imeyile.
  • Ndiyakongeza njengomamkeli, kodwa umthumeli wam akandikholelwa. Kuya kufuneka ndibonakalise ukuba ubhalisile - ukungena kabini.
  • Umntu ophetheyo uthi kulungile kwaye afumane imoto yezemidlalo emangalisayo kwindawo yokugcina iimpahla - Ndicofa uthumele nge-ESP yam.
  • Indawo yokugcina ibonisa ukuba iyifumene- umyalezo ofunyenwe kwi ISP yakho.

Kulapho kuya konwaba khona.

  • Yiya kwindawo yokugcina izinto - umxhasi wakho we-imeyile.
  • Indawo yokugcina ayinayo irekhodi lemoto yezemidlalo emangalisayo - ayikho kwi-inbox yakho.
  • Ujonge kuyo yonke indawo kwaye ekugqibeleni uyifumane ngasemva apho kungekho mntu ujonga- ikwifolda yakho ye-SPAM.
  • Kuya kufuneka uxelele indawo yokugcina izinto ukuba ungaze ubeke iimpahla zakho kum ngasemva- iphawulwe njengo Not Spam.
  • Imoto ibethiwe kulalwa, ilahlekile amavili amathathu, kwaye injini ayizukuqala- umxhasi wakho we-imeyile akakwazi ukufunda i-HTML.

imoto yezemidlalo yaphuka

Indixelela ntoni imboni yemoto yemidlalo?

  • Thatha ixesha elingamaxesha ama-5 ukwakha imoto yezemidlalo ehlekisayo ekhusela kakhulu kumonakalo wokuthumela ngenqanawa- Litmus vavanya i-imeyile yakho.
  • Qasha umntu wesithathu ukuba agcine umntwana kwaye abeke esweni ukuhanjiswa kwemoto nganye yezemidlalo emangalisayo kubo bonke abathengi bakho.

Bubuyatha obu.

Ndiyabulela ukulunga ngokubekwa kweliso kwi-inbox.

Silonyuse njani ireyithi yokuBekwa kweBhokisi yemiyalezo engenayo

Kwimeko apho, senze utshintsho kuyilo lwethu Martech Zone newsletter. Kunye nokucoca ikhowudi, songeze iipodcast zethu zamva nje kwaye songeza umhlathi malunga nephepha leendaba ukuvula i-imeyile.

Uluvo olubi. Inqanaba lethu lokuhambisa i-imeyile kubabhalisi abafanayo kwaye i-imeyile efanayo iye yehla nge-15%. Kithina, lelo linani elikhulu- i-imeyile engaphezulu kwe-15,000 inokungena kwifolda ye-SPAM kunangaphambili. Ke kuye kwafuneka siyilungise. Ingxaki kuye kwafuneka ukuba ibe sisicatshulwa esimileyo kwi-imeyile nganye. Kuba incwadana yeendaba inezona zithuba zethu zamvanje zemihla ngemihla okanye zeveki ezidweliswe kuyo, bendizibuza ukuba ndingongeza isicatshulwa phezulu kwi-imeyile edwelise izihloko zeposi. Oko kuyakwenza ukuba iphulo ngalinye libe nomhlathi owahlukileyo ngaphezulu kwe-imeyile.

Ukufihla isicatshulwa, ndisebenzise iithegi zesitayile seCSS kunye ne-CSS esemgceni, ndibeka ubungakanani bokubhaliweyo ku-1px kubaxhasi be-imeyile abangenangqondo abangazukufihla okubhaliweyo. Isiphumo? Ngoku ndinoluhlu olunamandla lwezithuba ezibonakala kwindawo yokujonga kuqala yabathengi be-imeyile kunye ne-imeyile eziswe kumanqanaba ebhokisi yebhokisi yangaphambili.

Here’s a chart of our inbox delivery rates using 250ok. You’ll see that we drop significantly at the beginning of the year and then bounce back after the tenth.

i-imeyile yebhokisi yebhokisi

Kulungile, olo tshintsho lwesidenge luphucule inbox yam nge-15%! Cinga nge-imeyile efanayo ngqo, kunye nemigca embalwa yokubhaliweyo ehlengahlengisiweyo umsebenzisi angayiboniyo.

Ukuhanjiswa kwe-imeyile kububudenge.

Ndiyenze njani i-preheader efihliweyo?

Isibini esitshatileyo sibuze ukuba ndiwenze njani ngokoqobo umxholo onamandla ngaphakathi kwe-imeyile. Kuqala, ndongeze le referensi yeCSS ngaphakathi kweethegi zesitayile kwintloko ye-imeyile:

intloko yangaphambili {display: none! ebalulekileyo; ukubonakala: kufihliwe; ukungasebenzi: 0; umbala: ngaphaya ubude: 0; ububanzi: 0; }

Okulandelayo, kumgca wokuqala womxholo ongezantsi kwethegi yomzimba, ndibhale ikhowudi ebuyisa izihloko zokuqala ezi-3, ndazidibanisa nekhoma, ndazibeka kwesi sithuba silandelayo:

kule yanamhlanje Martech Zone Ngeveki!

Iziphumo yinto efana nale ilandelayo:

Indlela Esisidenge Ndinyuse i-Inbox yethu yokuBekwa nge-0%, zeziphi iiQhinga, iiTactics, kunye neChannel Ngaba abaThengisi bagxile kwi-0, Liyintoni iqonga leDemand-Side (DSP)? kwiMartech ngeveki yanamhlanje!

Qaphela ukuba ndongeze isitayile esenza ukuba umbala wefonti umhlophe ukuze ungabonwa nokuba ubonisiwe, kunye nabathengi abawuhoyanga umbala, ngu-1px ngethemba lokuba kuncinci ukubona.

I-PS: Ndiyithethile iminyaka, kodwa ababoneleli ngeenkonzo ze-Intanethi kufuneka balawule imirhumo hayi abaBoneleli ngeNkonzo ye-imeyile. Kuya kufuneka ndikwazi ukubhalisa iincwadana zam kuGoogle kwaye ndisebenzise abasebenzisi beGmail ukungena… kwaye ii-imeyile zam kufuneka zisoloko zithunyelwa kwi-inbox. Ngaba kunzima ukuhlekisa? Ngokuqinisekileyo… kodwa iyakulungisa le ntlekele. Kwaye abathengi be-imeyile kufuneka baphume kwintengiso ukuba abaxhasi imigangatho ye-HTML kunye ne-CSS yale mihla.

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