Namhlanje, i-eROI ikhuphe isifundo kuvavanyo abalwenzileyo kubathengisi be-imeyile abangaphezu kwama-200. Ngokwam ndicinga ukuba iziphumo ziyadanisa- phantse ziyothusa. I-eROI ibuze abathengisi be-imeyile ukuba yintoni abacinga ukuba ibaluleke kakhulu. Nazi iziphumo:
IIMHO, I'm in total agreement with the top 2 items. Relevance and Deliverability are key… getting the right message to the inbox should be your key factors. Email design and content is your issue, Deliverability can be improved by working with a superior email service provider.
The bottom 3 show some terrible traits and point to key issues with Email Marketers today. Email Marketing should be ‘the right message' to ‘the right people' at ‘the right time'. It's great if you're focusing all your time on content, but are you also targeting that content to the right people through proper segmentation or dynamically generating content within an email based on your readers? Are you putting that email in their inbox nini it's going to have the most impact?
Advanced email marketers are noticing that transactional or triggered sends are a fantastic opportunity for marketing. There's a few reasons for this:
- Umrhumo uqalise unxibelelwano. (olungileyo)
- The subscriber is expecting the response. Not only are they expecting it, they're demanding it! (the right time)
- Umyalezo ujolise kwisiganeko esithile okanye isiqwengana somxholo. (umyalezo olungileyo)
- Logama iindlela eziphambili zonxibelelwano kukuphendula kumrhumeli wakho, amathuba e-upsell anokubandakanywa kulo myalezo ngaphandle kwemfuneko yekhonkco lokuphuma (imiyalezo yentengiselwano ayifani nayo NGOKWENZA I-SPAM.
Umyalezo ofanelekileyo, ixesha elifanelekileyo, uMntu oLungileyo
Here's an example: I purchased a wireless router. In the confirmation email, I should be getting a message that confirms my sale, inserts my shopping information AND offers me Free Shipping if I would like to add a new wireless card for my computer with a call to action that the offer expires in 10 days. Perhaps there's an offer to add it to the current shipment if I order it within an hour!
Ingxaki, ewe, ihlala ihlala ichaza ukuba inkqubo ichaza isenzo endaweni yesiqhelo. Sinesistim esityhala abathengisi be-imeyile ukuya kumaxesha amiselweyo ukuze incwadana iphume endaweni yamaxesha abekiweyo okufikelela ivolumu ethile yokuvula, ukucofa kunye nokuguqula. Ke abathengisi be-imeyile benza le nto baxelelwa yona ... bayayityumza imixholo ethi ngokuzithandela bayisebenzise kuluhlu lwabo bonke kwaye bayikhuphe i-imeyile ngomhla obekiweyo.
Iziphumo zibi kakhulu, njengoko siqhubeka nokuzalisa ibhokisi engenayo, ababhalisi bahlawula ingqalelo encinci overall to email messaging. I would encourage all Email Marketers to read Chris Baggott and Ali Sales' book – Ukuthengisa nge-imeyile ngamanani Ukufunda kabanzi.