Uphando: Uluhlu loLuhlu lwe-imeyile yeyona nto iphambili kubathengisi be-B2B

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Abathengisi abaninzi be-B2B bayazi ukuba ukuthengisa nge-imeyile kunokuba sesona sixhobo sisebenzayo sokuvelisa, ngophando oluvela kuMbutho weNtengiso ngqo (i-DMA) obonisa umndilili we-ROI ye- $ 38 kwi- $ 1 nganye esetyenzisiweyo. Kodwa akukho mathandabuzo ukuba ukuphumeza iphulo le-imeyile eliyimpumelelo kunokuba nemiceli mngeni.

Ukuqonda ngcono imiceli mngeni abathengisi abajamelene nayo, umboneleli we-imeyile wesoftware UDelivra Ubambisene ne-Ascend2 ukuqhuba uphando phakathi kwaba baphulaphuli. Iziphumo zibandakanyiwe kwingxelo entsha enesihloko, Uluhlu lweSicwangciso se-imeyile se-B2B, Esibonelela ngolwazi kwezona zithintelo zibalulekileyo ekwakheni uluhlu lwe-imeyile olungcono, kunye nendlela abathengisi aboyisa ngayo.

Iziphumo

Eyona nto iphambili kwiipesenti ezingama-70 kwabo baphononongiweyo yayikukukhulisa umgangatho wedatha yabo ye-imeyile. Ingxelo icacisa ukuba abathengisi abaninzi be-B2B bayayifezekisa loo njongo, ngeepesenti ezingama-43 besithi uluhlu lwee-imeyile luyanda, kwaye lipesenti eli-15 kuphela elihlangabezana nokwehla komgangatho. Amashumi amane anesibini eepesenti athi uluhlu lwabo lomgangatho aluguquki.

Uluhlu lwee-imeyile

Ngelixa kugcinwa ucoceko, oluhlaziyiweyo uluhlu lwababhalisi kunokubonakala ngathi lusisiseko, yindawo yokuqala kuwo onke amaphulo okuthengisa nge-imeyile. Xa kuthunyelwa ii-imeyile, abathengisi akufuneki bathandabuze ukuba imiyalezo yabo ihanjiswa ngempumelelo kwiibhokisi zebhokisi yabamkeli kwaye ijolise kubabhalisi abafanelekileyo. UNeil Berman, u-CEO we-Delivra

Uluhlu lwe-imeyile

Ke ukuba kubonakala kusisiseko, kutheni abathengisi bekufumanisa kunzima ukwenza okanye ukugcina uluhlu lweekhwalithi? Ukunqongophala kwesicwangciso esiliqili kwakhankanywa njengesona sithintelo sibaluleke kakhulu (iipesenti ezingama-51), kulandelwa luhlu olungonelanga lokwenza ucoceko (iipesenti ezingama-39), kunye neenkcukacha zesahlulo sedatha esingalunganga (iipesenti ezingama-37). Kuphela kweepesenti ezintandathu zabathengisi ekuhlolwe kubo bethatha isicwangciso sabo soluhlu lwe-imeyile "siphumelele kakhulu" ukoyisa le miqobo kunye nokufezekisa iinjongo, ngelixa iipesenti ezingama-54 zilungele "ukuphumelela ngandlela thile," kwaye iipesenti ezingama-40 bazibeka "njengabangaphumelelanga."

uluhlu lwe-imeyile-izithintelo

uluhlu lwe-imeyile-impumelelo

Olunye uluvo olunomdla kukuba ukwanda kwoluhlu lwe-imeyile, ngaphandle komgangatho, akusekho nto iphambili, kodwa uluhlu lwamaqhinga e-imeyile luyaqhubeka nokuqhuba ukwanda kobungakanani boluhlu lwe-imeyile kwiipesenti ezingama-54 zeenkampani. Ezona ndlela zintathu zisebenzayo zibandakanya:

  • Ubhaliso lokukhuphela umxholo (iipesenti ezingama-59)
  • Amaphepha okufika ngokuthe ngqo nge-imeyile (iipesenti ezingama-52)
  • I-imeyile kunye nokudityaniswa kwemithombo yeendaba kwezentlalo (iipesenti ezingama-38)

Uluhlu lwee-imeyile ubuqili

Olunye uphando oluphambili lubandakanya

  • Xa usenza isicwangciso soluhlu lwe-imeyile, ukudibanisa i-imeyile kunye nemithombo yeendaba zentlalo lelona qhinga linzima (iipesenti ezingama-38), kulandelwa ngaphandle kwe-intanethi / kwivenkile / kwiziko lokufowuna (iipesenti ezingama-28), kunye namaphepha okufika ngokuthe ngqo nge-imeyile (iipesenti ezingama-26) .
  • Amashumi amahlanu anesithoba eepesenti zeentengiso ze-B2B zithe ukonyuka kwamazinga okuguqula ukukhokelela kukwayinjongo ebalulekileyo.
  • Iipesenti ezingamashumi amahlanu ananye zeenkampani eziphonononge ukukhutshwa kwazo zonke iindawo zoluhlu lwee-imeyile zabo.

UDelivra, ngentsebenziswano no Yazisa2, ifake olu phando kwaye yafumana iimpendulo ezivela kwintengiso ye-245 B2B kunye nabathengisi abamele iinkampani ezili-123.

Khuphela iNgxelo yeQela le-imeyile ye-B2B yeDelivra

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