Ngaba isebenza ngokuSasaza ngokuBonakalayo iBrand yakho?

live ividiyo yevidiyo

Njengoko amajelo asekuhlaleni eqhubeka nokuqhuma, iinkampani zikwiphulo lokuvela leendlela ezintsha zokwabelana ngomxholo. Kwixesha elidlulileyo, uninzi lwamashishini lwanamathela kubloga kwiwebhusayithi yabo, enengqiqo: Ngokwasekuqaleni ibizixabiso eliphantsi, elilula, kunye nelona xesha lifanelekileyo lokudala ulwazi lophawu. Kwaye ngelixa ukuqonda igama elibhaliweyo kuhlala kubalulekile, uphononongo lubonisa ukuba ukuveliswa komxholo wevidiyo nguthile wesixhobo esingasetyenziswanga. Ngokukodwa, ukuveliswa komxholo wevidiyo 'wokusasaza' kubonisa ukuba kunceda ukwandisa ukufikelela kwegama.

Siphila kwisizukulwana seFOMO

Le yiFOMO (ukwesaba ukulahlekaisizukulwana. Abasebenzisi abafuni kuphoswa ngumnyhadala obukhoma ngenxa yoloyiko lokuba baya kuziva ngathi bashiywe ngaphandle, okanye banikwe amalungelo angabanjwanga. Kufana nemidlalo. Awunakho ukubukela ukuphindwaphindwa komdlalo omkhulu ngaphandle kokuziva ukhutshiwe kwisenzo. Ewe ngoku le ngcamango iyenza lula indlela yayo ukuya kwihlabathi lentengiso yedijithali ngeenkonzo ezinje Facebook Live, Ukusasazwa kweYouTube ngoku, yaye Periscope.

Ukufikelela kwindalo

I-conundrum abathengisi abaninzi bazifumana kukuyo ukuvelisa iifoto okanye iividiyo. Ukuba unengxaki yokuthatha isigqibo phakathi kwaba babini, uphononongo lwamva nje lunokwazisa ngesigqibo sakho. Ngoku ka LwezoLuntu iMedia namhlanje, Iividiyo zikaFacebook zinokufikelelwa nge-135% enkulu ye-organic kuneeposti. Ngapha koko, unikwe ixesha elininzi elibandakanyekayo ekubukeni iividiyo, zigcina abasebenzisi becinga ngophawu lwakho ixesha elide kunomfanekiso odlulayo.

Phila ngokuchasene nokurekhodwa kwangaphambili

Ngokubhekisele kwividiyo erekhodwe kwangaphambili, kwa isifundo esinye siveze ukuba abasebenzisi baya kuchitha i-3x ixesha elide bebukele ividiyo ebukhoma kwividiyo engasasebenziyo. I-Facebook sele iphumile yathi baya kubeka phambili ividiyo ebukhoma ngaphezulu kokungaphili ividiyo kwisondlo somsebenzisi, oko kuthetha ukuba baya kuvela phezulu kwaye abasebenzisi baya kuba nakho ukubacofa.

Ukuqhagamshela abasebenzisi kwiphepha lakho leShishini likaFacebook

Ngaba unayo iphepha leshishini likaFacebook ongathanda ukulinyusa? Iimpawu ezininzi zikhankanyiwe ku-Twitter kunye Instagram abalandeli kuba Facebook Live ababukeli. Injongo kukuqhuba ababukeli bevidiyo kwiphepha labo le-Facebook lenkampani, kwaye ekugqibeleni iwebhusayithi yabo. Ngaphezulu kweebhiliyoni ezisi-8 zokujonga nge-avareji ngemini, esi sixhobo sibonakala sihlawula izabelo kwabaninzi, kwaye sinceda amashishini akhe abathengi babo I-Facebook ikwathetha ngokumilisela ukutya kweendaba ezinikezelweyo ukuze abathengi bakwazi ukujonga ngqo kumxholo wevidiyo abayifunayo.

Ukuphendula imibuzo yabathengi

Esona sizathu siphambili sokusasaza bukhoma kukujongana nemibuzo yabathengi kunye neenkxalabo zakho. Amanqaku kwi-Facebook, iPeriscope, kunye ne-Youtube bakhetha ukubamba iminyhadala yevidiyo ngokuvumela abasebenzisi ukuba bathayiphe imibuzo ngefestile yencoko kwaye bafumane iimpendulo ezikhawulezileyo 'kumntu. Amashishini amaninzi athatha eli nyathelo ukuya phambili ukubandakanya abantu abadumileyo kwinto ebizwa ngokuba yi-AMA (ndibuze nantoni na) kwiseshoni. Kulapho inani elithandwayo njengoSerena Williams liza kubonakala livela kwisiteshi sikaNike seYouTube ukuphendula imibuzo evela kubalandeli. Amabhanti afumana ezi seshini zevidiyo inde esebenzayo ekuvuseleleni ukubandakanyeka komsebenzisi kunye nokukhokelela kwisizukulwana. Kwaye, bongeza umnwe wobuntu kunye nemveliso kwimveliso.

Ukuthatha isigqibo ngeyona nto ilungileyo kwimveliso yakho

Chonga abaphulaphuli bakho ojolise kubo ukuba uthathe isigqibo sokuba ngaba ukusasaza ngqo lukhetho olufanelekileyo lwentengiso yakho. Njengalo naluphi na uhlobo lomxholo, kufuneka ube kumgangatho ophezulu. Awunakho ukuhlala phambi kwekhamera yewebhu ngelixa uthetha kwi-monotone, ulindele ukuba abathengi bathontelane ukuza kuwe njengemihlambi. Umxholo wevidiyo unzima ngokwaneleyo ukuvelisa, kodwa ubuncinci apho unokunethezeka kokuhlela. Ngevidiyo ebukhoma, into oyibonayo uyifumana. Qiniseka ukuba uyazilungiselela ngokuqonda injongo yevidiyo nganye kwaye ugcine abaphulaphuli phambili kwengqondo yakho.

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