Ukuvuza: Yintoni uMphathi weCommerce Relationship Manager (ECRM)?

Ulawulo lwe-Ecommerce yoLawulo loLwalamano lwaBathengi kwiQonga le-ECRM

An Ulawulo loBudlelwane baMthengi iqonga lenza ubudlelwane obungcono phakathi kwevenkile ze-ecommerce kunye nabathengi babo ngamava angalibalekiyo aya kuqhuba ukuthembeka kunye nengeniso. I-ECRM ipakisha amandla ngakumbi kune Umboneleli ngeNkonzo ye-imeyile (ESP) kunye nokugxila ngakumbi kubathengi kune Ulawulo oludibene nabathengi (CRM) iqonga.

Yintoni iECRM?

Ii-ECRM zixhobisa abanini bevenkile kwi-Intanethi ukuba baqonde
wonke umthengi owahlukileyo-umdla wabo, ukuthenga,
kunye nokuziphatha-kwaye uhambise amava anomdla, owenzelwe wena kwisikali ngokusebenzisa idatha yabathengi eqokelelweyo kulo naliphi na ijelo lokuthengisa elidibeneyo.

I-ECRM ilungele amashishini akwi-Intanethi afuna ukudayela kuwo onke abathengi bawo ngamava abaluleke kakhulu kweli cala lewebhu. Ukusuka ekuqaleni ukuya kwishishini, i-ECRM yeyamashishini afuna ubuchule be-ecommerce behemoth ngaphandle kokuphula i-bhanki okanye ukuqesha iqela labaphuhlisi.

Iimpawu zeECRM zibandakanya

  • Ukuqokelela umkhondo omtsha kunye nabathengi -I-Ecommerce CRM yenza ukuba iimveliso ziqokelele iidilesi ze-imeyile kwiiwebhusayithi zazo ezineefom ezivelayo okanye ngokudityaniswa kwamaphepha okufika, iintengiso ze-Facebook, kunye nokunye. Yonke idilesi ye-imeyile ivula ilizwe elinokubakho.
  • Yakha ii-imeyile ezenzelwe ukuthengisa -Ukusuka kumakhi we-imeyile ukuya kwi-HTML kwisicatshulwa esicacileyo, i-ECRM inokusingatha nayiphi na ifomathi ye-imeyile oyifunayo ukufikelela kubantu bakho kwaye uthengise ngaphezulu. Yongeza ngokulula imifanekiso yemveliso ehendayo, iibhloko zomxholo ezenzelwe wena, kunye nokunye ukwenza yonke i-imeyile efanelekileyo kwaye ilungiselelwe nabani na oyifumanayo.
  • Ulwahlulo olomeleleyo kunye nokwenza ubuqu - Landa umkhwa wokuziphatha-njengokuthenga okwenziweyo, i-LTV, iimveliso ezithengiweyo, amaphepha ajongiweyo, kunye nokuninzi-ngokwahlulahlula amathuba kunye namathuba okwenza ubuqu.

Ulwahlulo lwe-Ecommerce kunye neDrip

  • Yenza uhambo lobuqu, olunamajelo amaninzi abaxhasi -Ukuhamba komsebenzi okuzenzekelayo kubandakanya konke ukudityaniswa kwakho, ukusuka kuFacebook ukuya ngqo kwi-imeyile nangaphaya, ke iimveliso zinokwakha imikhankaso yemizila emininzi efikelela kubantu abanemiyalezo ebhalwe igama lakho kwindawo elungileyo kunye nexesha ngokuzenzekelayo.

IiMultichannel ezenzelwe wena kunye neeOmnichannel iiHlela zabaThengi

  • Vavanya, uhlalutye, kwaye wandise iindlela -I-ECRM iza igqityiwe ngeedashbodi zengeniso ezibonisa ingeniso oyifumeneyo, ixabiso le-odolo yomndilili, ingeniso ngomntu ngamnye, kunye nexesha lokuthenga kusasazo, amaphulo kunye nokuhamba komsebenzi. Emva koko, sebenzisa ukuvavanywa kokwahlulwa ukuze ubone ukuba yeyiphi amava abathengi anikezela ngakumbi ukulungiselela ukuqhubeka nokukhula.

Ithontsi ye-ECRM

I-drip yi-CRM ye-ecommerce yokuqala yehlabathi (ECRM) ejolise ekuziseni iivenkile ezikwi-intanethi kufutshane nabathengi bazo ngamava abonisa ubuqu kwisikali.

I-ECRM ijongana nentengiso yamajelo amaninzi, kubandakanya i-imeyile, i-SMS, i-Facebook, i-Instagram ukuya ngqo kwi-imeyile nangaphaya, ngelixa ihlala ilula ukuma.

Ukuhambisa ukuThengisa nge-imeyile ngokuzenzekelayo kwi-ECRM

Ukuqhuba idityaniswa neMagento, Shopify, Ivenkile yokuThengisa kunye, iTrivecart, WooCommerce, WPFusion, 1ShoppingCart, 3dcart, Coupon Carrier, E-Junkie, Fastspring, Fomo, Gumroad, Nanacast, Podia, SamCart, SendOwl, Zipify Pages, nangalo naliphi na iqonga le-ecommerce nge-Shopper Activity API yayo.

Ngobhetyebhetye kunye nokulula, iDrip inika iimveliso ezikhethekileyo ithuba lokwahlulahlula, ukwakha ukuthembela kwabathengi kunye nokunyaniseka, kwaye baphumelele endaweni yokuginywa ziingcali ze-ecommerce.

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