Yintoni ekuyo? Iphi? Njani? Izicwangciso zokuthengisa kwiWebhu

ivenkile

Xa uza kuvula ivenkile, uthatha isigqibo sokuba uza kuyibeka phi ivenkile, uza kufaka ntoni evenkileni, kwaye ubayisa njani abantu kuyo. Ukuvula iwebhusayithi, ngaphandle kokuthengisa okanye ukuthengisa, kufuna iindlela ezifanayo:

  • Yintoni eza kubakho kwiwebhusayithi yakho?
  • Iza kuba phi iwebhusayithi yakho?
  • Banokuyifumana njani abantu?
  • Uya kuzigcina njani?

Yintoni eza kubakho kwiWebhusayithi yakho?

Prada neebhegiYikholwe okanye ungakholelwa, kukho izitshixo ezibini zokugcina ivenkile. Abantu abaninzi banikela ingqalelo kwezona zibalulekileyo, izinto ezithengwa ngabantu. Eyesibini ayicacanga ncam, nangona kunjalo. Yinto abantu bathetha ngayo. Umzekelo? Ndihlala ndisiya kwivenkile yekofu yendawo. Banayo yonke into efunwa ngumthandi wekofu- indawo ekhululekileyo, abasebenzi abakhulu, abantu abakhulu kunye nokutya okumnandi.

Ivenkile yekofu inikezela ngezinye izinto, nangona abantu bethetha ngazo. Banikela ngomculo ophilayo ngolwesiHlanu nangoMgqibelo. Banobugcisa obuhle eludongeni ngalunye olunokuthengwa ngabakhenkethi. Kwaye banamagumbi amaninzi okundwendwela kunye nokudibana- ke babamba iintlanganiso zeChamber of Commerce, Abenzi bemvula, amaQela eCawa, ubusuku bemihobe, njl.

Ivenkile yekofu isebenza kakuhle! Ikofu iyodwa inokugcina ishishini elinalo- kodwa ngaphandle kohlahlo-lwabiwo mali, zezinye izinto ezinceda ekufumaneni abathengi abatsha. Kungenxa yoko le nto ishishini liqhubeka nokukhula emva konyaka.

Iwebhusayithi yakho inokuba nomxholo omkhulu, njengoko ivenkile yekofu isenza ikofu efanelekileyo. Kodwa oko akuthethi ukuba wonke umntu uyeza! Kukho iindlela ngeendlela zokunceda ukukhulisa ishishini lakho ekufuneka ulisebenzisile:

  1. Ukufumana ezinye iindlela zokwenza igama lokuthengisa ngomlomo… ukuphawula kwezinye iisayithi, imikhankaso yentsholongwane, Ukuthetha esidlangalaleni, amakhadi oshishino ebhlogUkuthatha inxaxheba kwiinethiwekhi zentlalo, zentlalo uphawu lokubhukisha, Ukuqhagamshela kwezinye iisayithi (ukunyusa umnqamlezo).

Iphi indawo yakho? Ingaba ijongeka kanjani? Abantu bayifumana njani?

Xa uvula ivenkile, into yokugqibela oza kuyenza kukwakha iikhilomitha ezimbalwa ukusuka kwindlela enkulu kwaye uvule isakhiwo esiqhekezayo. Kuya kufuneka ubeke ivenkile apho abantu balindele ukuba ibe khona kwaye nalapho abantu banokuyifumana khona.

Ivenkile yePrada

Ukwafuna nokuvula ivenkile ekhululekile kwaye abantu abafuna ukubuyela kuyo. Kukho ivenkile yeekhompyuter ezantsi kwesitrato esivela kum endakhe ndadlula kuyo kodwa andizange ndingene. Ingaphakathi layo likhangeleka njengekhabhathi yokugcina enezixhobo ezisasazeke kuyo yonke indawo. Kodwa xa ndingena kwi-Best Buy, andinakunceda kodwa ndizihambele phantsi kodonga lweethelevishini zescreen ngalo lonke ixesha. Ndiyathanda ukutyelela i-Best Buy njengoko ndifuna ukuthenga apho ngenxa ye-aesthetics yayo.

Utyelelo lwakho lokuqala kwivenkile yam yekofu kwaye uyazi ukuba awukho kwi Starbucks. Kukho imibala eqaqambileyo, iitoni zobugcisa, kwaye isikhululo se-barista sijongane nabaxhasi njengoko bengena. Isikhululo sikwindawo ekumnyango wangaphambili, ke abantu banexesha lokubona ukuba ngubani osevenkileni kwaye bathathe isigqibo kwiodolo yabo. Ayisiyo umgca wemveliso Ivenkile eyilelwe ukukungxamisa ukuphuma nokungena.

Kukho izicwangciso ezimbalwa zendawo yakho yendawo kunye nobeko omele ucinge ngalo.

  1. Ukuyila nokumilisela izicwangciso zeinjini yokukhangela ukuze abantu bafumane indawo yakho. Oku akuthethi ukuba uhlawule ngentengiso nganye-kodwa oko kuthetha ukubhalisa indawo yakho nge Iinjongo zophando, ukuhambisa a iirobhothi.txt ifayile ukuze ungenise i-bots yokukhangela, kunye nokuqesha Sitemaps ukubonelela ngeskimu sokukhangela iinjini zokukhangela kwindawo yakho, ukwazisa iinjini zokukhangela xa usenza utshintsho, kunye nokubhala umxholo wenjini yokukhangela.
  2. Khetha igama elikhulu lesizinda. Yidomain ekulula ukuba abantu bayikhumbule, i .com ulwandiso (isabalulekile nanamhlanje), kwaye isilela nakuphi na ukuhanahanisa. Abantu baya kuyikhumbula i-storest.com.com, kodwa abayikukhumbula i-bots-r-us.info. Ngamanye amaxesha eyona mimandla ngamagama aphambili owafunayo. Umzekelo omnye: ibhlog yam iya kwenza ngcono kakhulu kwizikhundla ze-SEO ukuba igama lesizinda 'lalinentengiso' okanye 'itekhnoloji' kuyo.
  3. Ubuhle besiza. Uyilo kunye nomxholo wendawo yakho kufuneka ubonise ubuchwephesha kunye nesimo sengqondo onqwenela ukusibonisa. Bendihlala ndisithi ungazikhathazi ngale nto - konke malunga nomxholo. Ndiphazama, nangona kunjalo. Iindawo ezinkulu zibona inzuzo kwezithuthi kunye ukuyila entsha. Ngaba ufuna ukuvula iwebhusayithi ye-2.0? Qiniseka ukuba ijongeka njengewebhusayithi yeWebhu ye-2.0!

Ngabagcina njani abantu kwindawo yakho kwaye babuye?

PradaUyinike igama ngokuchanekileyo, unempahla elungileyo, uxelele abantu ngayo… baqala ukuza kodwa ubagcina njani? Ukuba awunawo umxholo owaneleyo kunye nezicwangciso zokugcina abantu bebuya, uza kuchitha lonke ixesha lakho ukufumana iindwendwe ezintsha endaweni yokugcina ezo unazo.

  1. Umxholo omkhulu kwaye unyanzelisayo loo nto inomdla kubafundi bakho iya kubagcina bebuyela.
  2. Ngaba indawo yakho inayo uShishino ukutya? I-RSS ayisiy iteknoloji epholileyo, sisicwangciso esihle sokugcina. Nokuba umntu ubengekabuyi kwindawo yakho okwethutyana, banokukhubeka kuyo xa besondla amaxesha ngamaxesha-mhlawumbi xa unikezela ngento abayifunayo!
  3. Ngaba indawo yakho inayo i-imeyile yokubhalisela ukhetho? Kwakhona, esi sisixhobo esikhulu sokugcina, sazisa abanomdla abanomdla okanye abathengi esele bonisile umdla (ngokungena kwi-imeyile yakho).

Kukho okwahlukileyo kunjalo. Ndisebenzise ngokunyanisekileyo iiprada zikaPrada apha kuba ndifumene inqaku kwivenkile yakwaPrada phakathi kwendawo ... ndicinga ukuba indawo eyoyikekayo inokuba ngumkhankaso olungileyo wentsholongwane kule mihla!

Ingaba ucinga ntoni?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda indlela idatha yakho yokubhaliweyo isetyenziswe ngayo.