Uqeqesho lweMarket Digital

Ukunyaniseka koQeqesho lweMarket Digital

Ukubhalwa kwakuseludongeni kumzi mveliso wentengiso yedijithali njengoko ubhubhane usasazekayo, ukutshixa kuye kwahlasela, kwaye uqoqosho lathatha indawo. Ndabhala kwi-LinkedIn ngezo ntsuku zokuqala ukuba abathengisi bafuna ukucima iNetflix kwaye bazilungiselele imiceli mngeni ezayo. Abanye abantu benze… kodwa, ngelishwa uninzi alukhange lwenze njalo. Ukudendwa kuyaqhubeka ukuqhekeka kumasebe entengiso kwilizwe liphela.

Ukuthengisa kwidijithali ngumsebenzi onomdla apho unokufumana abathengisi ababini abohlukeneyo abanezakhono ezahlukeneyo. Omnye unokuba yingcali yokuthengisa uphawu kunye nesakhono sokuyila amava okubonakalayo kunye nokunxibelelana ngemveliso okanye iinkonzo zenkampani ngokufanelekileyo. Omnye unokuba yingcali yeetekhnoloji eyiqondayo i-analytics kwaye ekwaziyo ukwenza imikhankaso yentengiso yedijithali eqhuba iinzame zentengiso yenkampani. Indlela enqamlezileyo yezakhono kunye nomndilili womhla wokusebenza kwezi zinto zinokungangqamani konke konke… sekunjalo banobuchule emsebenzini wabo.

Ukuba ufuna ukwandisa ixabiso lakho kumbutho wakho wangoku okanye uzilungiselele isikhundla sakho esilandelayo sentengiso yedijithali, ndingacebisa kakhulu ukuba uzifumane kuqeqesho lobungcali.

Yintoni umatshini wedijithali?

Ngokoluvo lwam, abarhwebi abanesiphiwo sedijithali endikhe ndasebenza nabo banokuqonda okunzulu ngamanye amajelo aphambili kunye noonxibelelwano, kodwa baqonde ngokupheleleyo indlela yokusebenzisa abanye Ngokobuqu, ndiyakholelwa ukuba ubuchule bam bokufaka uphawu, umxholo, ukukhangela kunye nentengiso kwezentlalo zindenze ndangumthengisi ophumeleleyo kwidijithali kule minyaka idlulileyo.

Indawo enye endingazenzi ngathi ndinobungcali kuyo intengiso kwaye iteknoloji yokuthengisa. Ndiyabuqonda ubunzima kodwa ndiyayiqonda into yokuba igophe lokufunda lokwakha ubuchule bam linzima kakhulu kweli nqanaba lomsebenzi wam. Ke, xa ndifuna izixhobo zentengiso, ndinxibelelana namaqabane asebenza mihla le kunye nezi mini kwezi ndlela mihla le.

Oko bekuthethiwe… kusafuneka ndiqonde ukuba ndiyisebenzisa njani kwaye nini intengiso njengenxalenye yesicwangciso-qhinga sentengiso yedijithali. Kwaye oko kufuna uqeqesho lwentengiso yedijithali. Kungothusa uninzi lwenu, kodwa ndihlala ndithatha iikhosi, ndisiya kwiiwebhu, kwaye ndisebenzisa umxholo ukuzama ukuhlala phambili. Eli shishini lihamba ngokukhawuleza kwaye kuya kufuneka unikezele ixesha lokuhlala phezulu.

Ungaba njani yiMarketeter yedijithali

Ngenkqubo ye-Udacity ye-nanodegree, abo bezayo banokufumana isiseko sayo yonke into efunekayo ukuze babe ngabathengisi bedijithali abaphumeleleyo. Baza kufunda ukwenza umxholo wentengiso, basebenzise imithombo yeendaba ukukhulisa umyalezo wakho, benze umxholo ufumaneke kukhangelo, baqhube imikhankaso yentengiso kunye nentengiso kuFacebook. Ukongeza, funda indlela ezisebenza ngayo iintengiso kunye nevidiyo kunye nendlela yokuthengisa nge-imeyile, kwaye ulinganise kwaye ulungiselele ngeGoogle Analytics.

Uqeqesho lweMarket Digital ukusuka kwi-Udacity

Ikhosi ithatha malunga neenyanga ezintathu ukuba unikezela iiyure ezili-3 ngeveki kwaye kubandakanya:

  • Izinto ezisisiseko zokuThengisa -Kule khosi, sikunika isikhokelo sokukunceda uququzelele kwaye ucwangcise indlela yakho yokuthengisa. Sikwazisa nakwiinkampani ezintathu ezibonisiweyo kwinkqubo yeNtengiso yeDijithali njengemizekelo yendlela yokusebenzisa oko ukufundayo kwimixholo ye-B2C kunye ne-B2B.
  • IsiCwangciso seNtengiso Umxholo ungundoqo wayo yonke imisebenzi yentengiso. Kule khosi, ufunda indlela yokucwangcisa ukuthengisa umxholo wakho, indlela yokuphuhlisa umxholo osebenza kakuhle kubaphulaphuli bakho, kunye nendlela yokulinganisa ifuthe layo.
  • Social Media Marketing -Iendaba zosasazo lijelo elinamandla labathengisi. Kule khosi, ufunda ngakumbi malunga namaqonga aphambili eendaba ezentlalo, indlela yokulawula ubukho bakho kwimidiya yoluntu, kunye nendlela yokwenza umxholo osebenzayo kwiqonga ngalinye.
  • Intengiso yeendaba zeNtlalo Ukusika ingxolo kwimidiya yoluntu kunokuba ngumceli mngeni, kwaye rhoqo, abathengisi kufuneka basebenzise iindlela ezihlawulelweyo zokuthengisa kwimithombo yeendaba ukukhulisa umyalezo wabo. Kule khosi, ufunda ngamathuba entengiso ekujoliswe kuyo kwimidiya yoluntu kunye nendlela yokwenza amaphulo entengiso ahambelana nabaphulaphuli bakho.
  • UkuSebenza kweeNjini zoPhando (SEO) -Iinjini yokukhangela ziyinxalenye ebalulekileyo yamava akwi-Intanethi. Funda ukuba ungayenza njani indawo yokukhangela kwiinjini yokukhangela ngokusebenzisa indawo kunye nemisebenzi engaphandle kwesiza, kubandakanya indlela yokuphuhlisa uluhlu lwakho lwamagama aphambili, yenza i-UX iwebhusayithi yakho uyilo, kwaye wenze iphulo lokwakha ikhonkco.
  • Intengiso yeinjini yokukhangela kunye neeNtengiso zikaGoogle Ukuphucula ukubonakala kweziphumo zeinjini yokukhangela yinxalenye ebalulekileyo yentengiso yedijithali. Ukomeleza ukufumaneka ngokuThengisa ngeNjini yokukhangela (SEM) licebo elisebenzayo lokufezekisa iinjongo zakho zokuthengisa. Kule khosi, ufunda ukwenza, ukwenza kunye nokwenza iphulo lentengiso elisebenzayo usebenzisa iiNtengiso zikaGoogle.
  • Bonisa i ntengiso -Bonisa intengiso sisixhobo esinamandla sentengiso, esomelezwa ngamaqonga amatsha anje ngeselula, amathuba amatsha evidiyo, kunye nokujolisa okuphuculweyo. Kule khosi, ufunda ukuba intengiso isebenza njani, ithengwa kwaye ithengiswa njani (kubandakanywa nenkqubo yenkqubo), kunye nendlela yokuseka iphulo lokwazisa usebenzisa iiNtengiso zikaGoogle.
  • email Marketing -I-imeyile sisixhobo sokuthengisa esisebenzayo, ngakumbi kwinqanaba lokuguqula kunye nokugcina kuhambo lwabathengi. Kule khosi, ufunda indlela yokwenza isicwangciso sentengiso se-imeyile, ukwenza nokwenza amaphulo e-imeyile, kunye nokulinganisa iziphumo.
  • Linganisa kwaye usebenzise iGoogle Analytics -Izenzo ezenziwa kwi-Intanethi zinokulandelelwa, kwaye ke nesiphumo semizamo yakho yentengiso yedijithali. Kule khosi, ufunda ukusebenzisa iGoogle Analytics ukuvavanya abaphulaphuli bakho, ukulinganisa impumelelo yokufumana kunye neenzame zokuzibandakanya, ukuvavanya ukuguqulwa komsebenzisi kwiinjongo zakho, kwaye usebenzise olo lwazi ukucwangcisa nokwandisa uhlahlo-lwabiwo mali lwakho.

Ukunyaniseka intengiso yedijithali ikhosi ibandakanya iiprojekthi zokwenyani zehlabathi ezivela kwiingcali zeshishini kunye nomxholo wokuntywila owakhiwe ngentsebenziswano neenkampani zakwinqanaba eliphezulu.

Abacebisi babo abanolwazi bakhokela ukufunda kwakho kwaye bajolise ekuphenduleni imibuzo yakho, bakukhuthaze, kwaye bakugcine usendleleni. Uya kuba nokufikelela ekuqhubekeni nenkxaso, uphononongo lwephothifoliyo yaseGithub, kunye nokusebenza okuphuculweyo kweprofayili ukukunceda uqhubele phambili nomsebenzi wakho kunye nomhlaba odlala indima ephezulu.

Yakha isicwangciso sokufunda esiqhelekileyo esilungele ukulungelelanisa ubomi bakho obuxakekileyo. Funda ngesantya sakho kwaye ufikelele kwiinjongo zakho kwishedyuli ekusebenzela kakuhle.

Yiba yi-Digital Marketer

Ukubhengezwa: Ndililungu leNkqubo yokuPhawulwa kweMigangatho yeDijithali.

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