I-Demandbase iyayiguqula indlela iinkampani ze-B2B ezisiya kwintengiso. I-Demandbase One lelona gumbi lipheleleyo lezisombululo ze-B2B zokuya kwintengiso, ukudibanisa amava asekwe kwiakhawunti, intengiso, ubukrelekrele bokuthengisa, kunye nezisombululo zedatha ye-B2B ukuze amaqela okuThengisa kunye neeNtengiso kwezona nkampani zinkulu nezikhulayo zikwazi ukusebenzisana ngokukhawuleza, Yabelana ngobukrelekrele, kunye namava okukhula okuqhumayo
IGosa loNtengiso eliyiNtloko, UJon Miller, Ubhale wapapasha le ncwadi intsha intle malunga nokuvela kweNtengiso esekwe kwiAkhawunti (ABM) ... Amava asekwe kwiakhawunti (ABX).
Yintoni i Amava asekwe kwiAkhawunti (ABX)?
Sisiseko, ukuphinda siqwalasele abathengi ngokugxininisa kwintengiso esekwe kwiakhawunti- edibanisa ukubandakanyeka kwentengiso engenayo ngokuchaneka nokujolisa kweNtengiso esekwe kwiAkhawunti. I-ABX inyusa yonke imiba yamava omthengi kuyo yonke indlela yokuphila ye-B2B kwaye iphumeze ngokumangalisayo i-ABM kunye nemfuno yemveli gen. I-ABX yindaleko efanelekileyo yokuThengisa okusekwe kwiAkhawunti.
Demandbase
Intengiso yanamhlanje ye-B2B imalunga nokunyusa yonke imiba yamava omthengi, kuyo yonke i-B2B lifecycle, kunye nokwenza i-ABM elula kunye nemfuno yemveli gen. Lixesha lendaleko elandelayo kwiindlela ze-B2B zokuya kwintengiso. Asinakuqhubeka sisenza izinto ezifanayo kwaye silindele iziphumo ezahlukeneyo.
Ngethamsanqa, imodeli entsha, iinkqubo ezintsha, kunye netekhnoloji entsha eqhutywa yi-AI kunye nedatha enkulu-ivelile ukubonisa indlela engcono eya phambili kuyo yonke inkampani ye-B2B: Amava asekwe kwiAkhawunti. Nasi isikhokelo sakho esisemthethweni, esibanzi sokusebenzisa i-lens-centric kunye neelensi esekwe kwiakhawunti kwi-B2B yokuya kwintengiso. Ifakiwe kwisikhokelo:
- Kutheni Amava asekwe kwiakhawunti?
- Uhambo lweAkhawunti
- Izitayile zeABX
- Imicimbi yokuPhawula
- Iinkqubo ezi-5 ze-ABX
- Yakha isiseko sedatha yeakhawunti yakho
- Fumana iiakhawunti ezibalulekileyo
- Bandakanya (Qonda, Yenza ubuNtu, Papasha, Nxibelelana, kunye neOrchestrate)
- Vala amathuba ngokulungelelanisa ukuThengisa kunye neeNtengiso
- Linganisa inkqubela phambili yeakhawunti
- Ukuphunyezwa kwe-ABX
- Itekhnoloji yeABX
I-ebook ikwabandakanya ulwazi malunga nokwakha iqela lakho leenkwenkwezi ze-ABM, indlela yokujonga uhlahlo-lwabiwo mali, kwaye kubandakanya iphepha lokusebenzela ukuze uqalise.
Khuphela isiKhokelo esicacileyo nesigqibeleleyo kumava asekwe kwiAkhawunti (ABX)