Ukuqokelelwa kwamatyala eCommerce Startups: Isikhokelo esichazayo

E-yorhwebo

Iilahleko ezisekwe kwintengiselwano ziyinyani yobomi kumashishini amaninzi, ngenxa yokubuyisa imali, iindleko ezingahlawulwanga, ukubuyela umva, okanye iimveliso ezingabuyiswanga. Ngokungafaniyo namashishini abolekisayo ekufuneka amkele ipesenti enkulu yelahleko njengenxalenye yemodeli yeshishini labo, uninzi lweziqalo luphatha ilahleko zentengiselwano njengenkathazo engadingi kuhoywa. Oku kungakhokelela kwiipiks kwilahleko ngenxa yokuziphatha kwabathengi okungakhange kuhlolwe, kunye nokusilela kokulahleka okunokuthi kuncitshiswe ngokubonakalayo ngamanyathelo ambalwa alula. Kwesi sikhokelo silandelayo siza kuvavanya ezi lahleko, kutheni zisenzeka, kwaye kungenziwa ntoni ukuzinciphisa.

Esi sikhokelo siya kuba luncedo ngakumbi ukuba ngaba uyindawo yentengiso ejongene nokubuyiselwa kwemali kubathengi nakubathengisi abanetyala elinobuchwephesha kodwa bahlala bengakwazi okanye bengayi kuhlawula, inkonzo ehlawulwa emva kwentlawulo (intengiso, i-SaaS, kunye nabanye) abakwazi ukubiza abathengi ukuba awunayo okanye isixhobo sokuhlawula siphelelwe lixesha kwifayile, i-eCommerce kunye nenkampani yokubhalisela ejongene nokubuyiselwa kwemali kunye nezicelo zokubuyiselwa imali okanye ulawulo lwemali kunye neenkonzo zezemali ezifumana ukubuyiselwa kwe-ACH kunye nezinye iintlawulo eziphosiweyo.

Ilahleko kwaye Kutheni kusenzeka

Amashishini aphumeleleyo anabathengi abaninzi, kwaye uninzi luphinda abathengi. Ishishini elikhulu lokuthengiselana litsala uninzi lwabathengi abathengayo, abafumana iimveliso kunye / okanye iinkonzo kwaye bashiye bonwabile. Nangona kunjalo, yonke imodeli yeshishini ixhomekeke kwinqanaba elithile lelahleko. Ngelixa uninzi lunokuba ngenjongo, uphando lubonisa ukuba ipesenti ekhulayo ayikho.

Amandla okuthengwa kwe-Intanethi atshintshe ngokupheleleyo kule minyaka ilishumi idlulileyo. Ukuthenga kwi-Intanethi ngoku kuyinto eqhelekileyo. Nokuba yinkonzo yokuhlamba okanye incwadi entsha, sinamakhadi ethu etyala agciniweyo kunye nokucofa oku-1 okusetiweyo, kunye namaphepha okufika enzelwe ukunciphisa ukungqubana. Indawo yokuthenga ebonakalayo, edityaniswa nemithetho elula yokubuyisa imali, yenziwe yabalula ngakumbi xa kuthengwa izinto ezinobunzima, ikhokelela ekuzisolongeni komthengi kunye nemvakalelo yokuba abathengi banokwala ukuhlawula kuba amashishini aya kuyamkela nje loo nto. Uphando lubonisa ukuba ukuya kuthi ga kwiipesenti ezingama-40 zembuyekezo kunye nokuhlawulwa kwemali ngenxa yezi zizathu, hayi ngenxa yobuqhetseba okanye ukubiwa kwesazisi. Kulula, iziva ingenabungozi, kwaye akukho ncoko ibandakanyekayo kumthengisi.

Kuxhomekeke kwishishini lakho, enye ilahleko iya kubangelwa bubuqhetseba nobusela besazisi ( UChargeback Gurus wabeka elo nani kwindawo ephantsi nge-10-15%. kuthelekiswa ne ubuqhetseba obunobuhlobo). Akuqhelekanga ukuba abantwana basebenzise ikhadi labazali babo ngaphandle kolwazi lwabo, kodwa kusekho abantu abaxakekileyo apho, ngakumbi njengoko ubuqhetseba bekhadi lokuthenga ngetyala lokwenyani lonyuka. Kule meko, ngekhe ujongane nomthengi wokwenyani, kodwa umntu asebenzise iinkcukacha zabo.

Ilahleko Eninzi Kangakanani?

Amashishini asekwe kwintengiselwano kufuneka aqwalasele imida yawo kunye neemfuno zomboneleli wentlawulo. Uninzi lwababoneleli ludinga ngaphantsi kwe-1% kwitylawbacks kwaye ngaphantsi kwe-0.5% kwimbuyekezo ye-ACH. Unako "ukufihla" umngcipheko ophezulu, amacandelo anenzuzo kwivolumu yakho ukuba ireyithi yokulahleka iyonke iphantsi, kodwa kuya kufuneka uyigcine iphantsi iyonke. Ekuhambeni kwexesha, kunye ne-1% yokulahleka kwenqanaba iqokelela ekuhambeni kwexesha.

Uthintelo kunye nokuSebenza

Kwilizwe elinomngcipheko wentengiselwano, lulwazi oluqhelekileyo ukuba zichithe ixesha elingakanani iinkampani kuthintelo kunye nasekufumaneni ngaphambi kokuba intengiselwano ihambe, kuphela ukungahoyi ngokupheleleyo ukupheliswa kokuphulukana nelahleko kunye nenkonzo. 

Ilahleko ziyinxalenye yalo naliphi na ishishini, kuba ukwandiswa kwelahleko kungathethi ukuthintela kakhulu-ukujika ishishini elilungileyo. I-FraudSciences, kunye nomnikezeli wokuqala wokuthintela ubuqhetseba, wakwazi ukunceda abarhwebi abaphindaphindayo keshishini ngokuqinisekisa ngokuchasene nokubuyisa. Kuya kufuneka uthathele ingqalelo ukuba lingakanani na ishishini olilahlayo ngenxa yeekhrayitheriya ezithintela kakhulu, kwaye yintoni enye onokuyenza ukuba unamaxabiso aphantsi okuphulukana.

Ukuba ubonelela ngenkonzo kwaye uyicima ngokulula kubathengi abangahlawuli, uya kuba namava aphantsi okuphulukana nelahleko. Kuya kufuneka uthathele ingqalelo ukuba bangaphi kwaba bathengi onokuthi ubuye ngokuzama ukusombulula imali eseleyo kunye nokumamela. Inkonzo elungileyo yasemva kwelahleko ijolise kumava abathengi ngokusombulula imiba yenkonzo njengoko ibuyisa imali oyityalwayo. 

Kukwanjalo nelahleko yobuqhetseba. Ngelixa amanye ala matyala obuqhetseba eyinyani, uninzi ziziphumo zokungaqondani okanye ukungavumelani kwenkonzo. Ngokwakha ukuhamba kweenkonzo okujolise ekuqondeni injongo yomthengi, uya kuba nakho ukuphucula ukugcinwa, ufundise iqela lakho ngendlela yokuthintela ilahleko ngcono, kwaye uhlawulwe.

Iintsuku zokuNgagqibeki kwasekuqaleni

Sicebisa ukuba usebenze kwilahleko ngaphakathi endlwini kwiiveki zokuqala ezimbalwa. Ukusebenza kwilahleko ngokwakho kunezibonelelo ezimbini:

  1. Kuba usebenzisa uphawu lwakho ukunxibelelana nomthengi, kunokwenzeka ukuba uxolelanise nabathengi abadidekileyo kwaye ubagcine.
  2. Ukujongana nabathengi abakhathazekileyo kunokuba sisifundo esixabisekileyo malunga neshishini lakho, kwaye awufuni ukuthembela kwabanye ukuba bakunike ingxelo kwangoko.

Zimbini izinto ekufuneka uzenzile emva kokungagqibeki:

  1. Qalisa i inkqubo yokubuyisela ngokuzenzekelayo. Ukuba ukuhlawula kwekhadi akuphumelelanga, zama ukutshajisa kwakhona emva kweentsuku ezimbalwa. Ukuba intlawulo ye-ACH ayiphumelelanga, cinga ukuzama kwakhona (ubume bemirhumo ye-ACH bohlukile kwaye ukuzama kwakhona kuyinkimbinkimbi). Ukuba unezixhobo zokuhlawula ezingaphezulu kwesinye eziqhotyoshelwe kwiakhawunti, uzama ukutshaja enye. Oku kufuneka kukhatshwe yimizamo elula yokufikelela. 
  2. Qala ukumelwa nomboneleli wakho wentlawulo. Ngexesha uza kufunda ukuba loluphi uhlobo lobungqina olufunekayo lokumelwa kwaye ube ngcono ekubhukuqeni ukubuyiswa kwetyala. Unokunyuka ukuya kwi-20-30% umva usebenzisa le ndlela.

Xa iinzame zokuqokelela kwangoko zisilele

Amashishini amaninzi akayithandi into yokusebenzisa iiarhente zokuqokelela amatyala ukufumana ilahleko. Umzi mveliso ufumene igama lawo elibi ngokuqhubeka nokusebenzisa ubuqili kunye neUX embi. Kulapho ukukhetha iqabane elifanelekileyo kubalulekile; Ukusebenza nenkampani yetekhnoloji egxile kumava omsebenzisi wokuqokelelwa kwetyala kunokunceda uphawu lwakho. 

Umsebenzi wokuqokelela ngaphandle unokuxhasa uphawu lwakho ngokunika abathengi indlela yokukhupha iingxaki zabo ngaphambi kokwenza intlawulo. Kubathengi abangavumiyo ukuthetha nawe, ukubonelela ngenkqubo yengxabano eyomeleleyo ngelixa becela intlawulo sisixhobo esisebenzayo sokuqonda ukuba kutheni beyirhoxisile intlawulo yabo kwasekuqaleni. 

Oku kuyinyani nakumaxhoba orhwaphilizo: ukunika abathengi indlela elula yokuziveza kumntu wesithathu kuhlala kunceda ukwahlula amaxhoba okwenyani obuqhetseba kubathengi abazisolayo kwaye kunika amaxhoba orhwaphilizo imvakalelo yokhuseleko kunye nokuqonda.

Iingcamango Zokuvala

Iilahleko zentengiselwano ziyinxalenye yokwenza ishishini kwaye zifuna ingqalelo. Sebenzisa inkqubo elula ngaphakathi endlwini kunye neqabane elikhuselekileyo lokukhuphela ngaphandle kunokukunceda uhlawulwe, uqonde umthengi wakho ngcono, kwaye uphucule nokugcinwa.

Ingaba ucinga ntoni?

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