Intengiso ifuna iDatha esemgangathweni ukuba iqhutywe ngeDatha-Imizabalazo kunye nezisombululo

Umgangatho weDatha yokuThengisa kunye neNtengiso eqhutywa yiDatha

Abathengisi baphantsi koxinzelelo olukhulu ukuba baqhutywe ngedatha. Nangona kunjalo, awuzukufumana abathengisi bethetha ngomgangatho wedatha ombi okanye bebuza ukunqongophala kolawulo lwedatha kunye nobunini bedatha kwimibutho yabo. Endaweni yoko, bazama ukuqhutywa yidatha ngedatha embi. Isigqebelo esibuhlungu! 

Kubathengisi abaninzi, iingxaki ezinje ngedatha engaphelelanga, iitypos, kunye nokuphinda-phinda azibonwa njengengxaki. Baza kuchitha iiyure belungisa iimpazamo kwi-Excel, okanye baya kuphanda iiplagi zokuqhagamshela imithombo yedatha kunye nokuphucula ukuhamba komsebenzi, kodwa abaqondi ukuba le yimiba yomgangatho wedatha enesiphumo esiqhekezayo kumbutho wonke okhokelela kwizigidi ezilahlekileyo. imali. 

Indlela uMgangatho weDatha oyichaphazela ngayo iNkqubo yoShishino

Abathengisi namhlanje baxakeke kakhulu ziimethrikhi, iintsingiselo, iingxelo, kunye nohlalutyo kangangokuba abanalo ixesha lokucombulula imingeni yomgangatho wedatha. Kodwa yingxaki leyo. Ukuba abathengisi abanayo idatha echanekileyo ukuqala ngayo, banokukwazi njani ukwenza amaphulo asebenzayo emhlabeni? 

Ndifikelele kubathengisi abaninzi xa ndiqala ukubhala le ngqungquthela. Ndibe nethamsanqa ngokwaneleyo ukuba ndibenayo Axel Lavergne, Umseki we UphononongoFlowz ukwabelana ngamava akhe ngedata engalunganga. 

Nazi iimpendulo zakhe ezinengqiqo kwimibuzo yam. 

  1. Yayiyintoni ingxaki yakho yokuqala kumgangatho wedatha xa wawusakha imveliso yakho? Bendiseta injini yesizukulwana sophononongo kwaye ndifuna amagwegwe ambalwa ukuze ndikwazi ukuthumela izicelo zophononongo kubathengi abonwabileyo ngexesha apho banokushiya uphononongo oluhle. 

    Ukwenza oku kwenzeke, iqela lenze i-Net Promoter Score (NPS) uphando oluya kuthunyelwa kwiintsuku ezingama-30 emva kokubhalisa. Nanini na xa umthengi eshiya i-NPS elungileyo, ekuqaleni i-9 kunye ne-10, kamva yandiswa ukuya kwi-8, 9, kunye ne-10, baya kumenywa ukuba bashiye uhlolo kwaye bafumane ikhadi lesipho le-$ 10 njengembuyekezo. Umceli mngeni omkhulu apha kukuba icandelo le-NPS limiselwe kwi-platform ye-automation platform, ngelixa idatha yayihleli kwisixhobo se-NPS. Imithombo yedatha enqanyuliweyo kunye nedatha engahambelaniyo kuzo zonke izixhobo zaba yingxaki efunekayo ukusetyenziswa kwezixhobo ezongezelelweyo kunye nokuhamba komsebenzi.

    Njengoko iqela liqhubekile nokudibanisa ukuhamba kweengcamango ezahlukeneyo kunye namanqaku okudibanisa, kwafuneka bajongane nokugcina ukuhambelana neenkcukacha zelifa. Imveliso iyaguquka, nto leyo ethetha ukuba idatha yemveliso ihlala itshintsha, ifuna ukuba iinkampani zigcine ingxelo yeschema sedatha engaguqukiyo ekuhambeni kwexesha.

  2. Ngawaphi amanyathelo owathathileyo ukusombulula le ngxaki? Kuthathe umsebenzi omninzi kunye neqela ledatha ukwakha ubunjineli bedatha obufanelekileyo malunga nomba wokudibanisa. Inokuvakala isisiseko esihle, kodwa ngokudityaniswa okuninzi okwahlukeneyo, kunye nokuthunyelwa kohlaziyo oluninzi, kubandakanya nohlaziyo oluchaphazela ukuhamba kobhaliso, kuye kwafuneka sakhe ukuqukuqela okuninzi okwahlukeneyo okusekwe kwimisitho, idatha engatshintshiyo, njl.
  3. Ngaba isebe lakho lezentengiso libe nelizwi ekusombululeni le mingeni? Yinto ekhohlisayo. Xa usiya kwiqela ledatha ngengxaki ethile kakhulu, unokucinga ukuba lulungiso olulula kwaye kuthatha kuphela i-1h ukulungisa kodwa ihlala ibandakanya itoni yotshintsho ongalwaziyo. Kwimeko yam ethile malunga neeplagi, owona mthombo weengxaki wawugcina idatha ehambelanayo kunye nedatha yelifa. Iimveliso ziyavela, kwaye kunzima ngokwenene ukugcina i-schema yengxelo engaguqukiyo ekuhambeni kwexesha.

    Ke ewe, ngokuqinisekileyo ukuthetha ngokweemfuno, kodwa xa kufikwa kwindlela yokuphumeza uhlaziyo njl. kunye "nokukhusela" idatha kuhlaziyo lwexesha elizayo.

  4. Kutheni abathengisi bengathethi ngayo Lawulo lwe data okanye umgangatho wedatha nangona bezama ukuqhutywa yidatha? Ndicinga ukuba ngenene yimeko yokungayiqondi ingxaki. Uninzi lwabathengisi ndithethe nabo bangayijongeli phantsi imiceli mngeni yokuqokelela idatha, kwaye ngokusisiseko, jonga kwii-KPIs ebezikho iminyaka ngaphandle kokuzibuza. Kodwa into oyibiza ngokuba kukubhalisa, ukukhokela, okanye umkhenkethi owahlukileyo utshintsha kakhulu ngokuxhomekeke kuluhlu lwakho lomkhondo, kunye nemveliso yakho.

    Umzekelo osisiseko kakhulu: awukhange ube nayo nayiphi na isiqinisekiso se-imeyile kwaye iqela lakho lemveliso liyayongeza. Yintoni ukubhalisa? Ngaphambi okanye emva kokuqinisekiswa? Andizukuqala ukungena kuzo zonke iimfihlo zokulandela umkhondo wewebhu.

    Ndicinga ukuba ininzi into yokwenza ne-attribution kunye nendlela amaqela okuthengisa akhiwe ngayo. Uninzi lwabathengisi banoxanduva lwetshaneli okanye iseti yamajelo, kwaye xa ushwankathela ukuba ilungu ngalinye leqela libonisa ntoni na kwijelo labo, uqhele ukuba malunga ne-150% okanye i-200% yenkcazo. Kuvakala kungenangqiqo xa uyibeka ngolo hlobo, yiyo loo nto kungekho mntu uyenzayo. Omnye umba mhlawumbi uqokelelo lwedatha luhlala luhla kwimiba yobuchwephesha, kwaye uninzi lwabathengisi abaqhelananga nabo. Ekugqibeleni, awunakuchitha ixesha lakho ekulungiseni idatha kwaye ujonge ulwazi lwe-pixel olugqibeleleyo kuba awuzukufumana.

  5. Ngawaphi amanyathelo asebenzayo/akhawulezileyo ocinga ukuba abathengisi banokuwathatha ukulungisa umgangatho wedatha yabo yabathengi?Zibeke ezihlangwini zomsebenzisi, kwaye uvavanye nganye yefuneli yakho. Zibuze ukuba loluphi uhlobo lwesiganeko okanye intshukumo oyiqalisayo kwinqanaba ngalinye. Uya kumangaliswa kakhulu koko kwenzeka ngokwenene. Ukuqonda ukuba inani lithetha ntoni kubomi bokwenyani, kumthengi, umkhokheli okanye umtyeleli, kubaluleke kakhulu ekuqondeni idatha yakho.

Intengiso ineyona ngqiqo inzulu yoMthengi ukanti uyasokola ukufumana iingxaki zabo zoMgangatho weDatha ngolungelelwaniso.

Ukuthengisa kusembindini wawo nawuphi na umbutho. Lisebe elisasaza iindaba malunga nemveliso. Lisebe eliyibhulorho phakathi komthengi kunye neshishini. Isebe elinyanisekileyo, liqhuba umboniso.

Nangona kunjalo, batsala nzima kakhulu ngokufikelela kwidatha esemgangathweni. Okona kubi, njengoko uAxel ekhankanyile, mhlawumbi abaqondi nokuba yintoni ethethwa yidata engalunganga kwaye bachasene nantoni na! Nazi ezinye izibalo ezifunyenwe kwingxelo ye-DOMO, Intengiso entsha MO, ukubeka izinto ngendlela efanelekileyo:

  • I-46% yabathengisi bathi inani elikhulu leenkcukacha zedatha kunye nemithombo yenze kube nzima ukucwangcisa ixesha elide.
  • I-30% yabathengisi abakhulu bakholelwa ukuba isebe le-CTO kunye ne-IT kufuneka lithwale uxanduva lokuba nedatha. Iinkampani zisacinga ubunini bedatha!
  • I-17.5% ikholelwa ukuba kukho ukunqongophala kweenkqubo ezidibanisa idatha kunye nokubonelela ngokucacileyo kwiqela lonke.

La manani abonisa ukuba lixesha lokuba intengiso ibe yeyakho idatha kunye nokuveliswa kwemfuno ukuze iqhutywe ngokwenyani.

Yintoni abanokuyenza abaThengisi ukuze baqonde, bachonge, kwaye bajongane nemingeni yoMgangatho weDatha?

Nangona idatha ingumqolo wokuthatha izigqibo kwishishini, iinkampani ezininzi zisasokola ekuphuculeni isakhelo solawulo lwedatha ukujongana nemiba esemgangathweni. 

Kwingxelo ngu I-Marketing Evolution, ngaphezulu kwekota ye-82% iinkampani kuphando zonzakele ngedatha engekho mgangathweni. Abathengisi abanakukwazi ukutshayela iingqwalasela zomgangatho wedatha phantsi kombhoxo kwaye abanako ukukwazi ukungazi ngale mingeni. Ke abathengisi banokwenza ntoni ngokwenene ukujongana nale mingeni? Nazi iindlela ezintlanu onokuthi uqalise ngazo.

Eyona ndlela yoku-1: Qalisa ukufunda malunga nemiba yobulunga bedatha

Umthengisi kufuneka abe nolwazi malunga nemiba yomgangatho wedatha njengomlingani wabo we-IT. Kufuneka wazi iingxaki eziqhelekileyo zibalelwa kwiiseti zedatha ezibandakanya kodwa ezingaphelelanga koku:

  • Iichwethezo, iimpazamo zopelo, iimpazamo zamagama, iimpazamo zokurekhodwa kwedatha
  • Imiba enemigaqo yamagama kunye nokungabikho kwemigangatho efana neenombolo zefowuni ngaphandle kweekhowudi zelizwe okanye ukusebenzisa iifomathi zomhla ezahlukeneyo
  • Iinkcukacha ezingaphelelanga njengeedilesi ze-imeyile ezingekhoyo, ifani, okanye ulwazi olubalulekileyo olufunekayo kumaphulo asebenzayo
  • Ulwazi olungachanekanga njengamagama angachanekanga, amanani angachanekanga, ii-imeyile njl.njl
  • Ukwahlula imithombo yedatha apho urekhoda ulwazi lomntu omnye, kodwa lugcinwe kumaqonga ahlukeneyo okanye izixhobo ezikuthintela ekufumaneni umbono odityanisiweyo.
  • Phinda kwakhona idatha apho olo lwazi luphindwa ngempazamo kumthombo wedatha omnye okanye komnye umthombo wedatha

Nantsi indlela idatha engalunganga ngayo kumthombo wedatha:

Ukuthengisa imiba yedatha embi

Ukuziqhelanisa nemigaqo efana nomgangatho wedatha, ulawulo lwedatha, kunye nolawulo lwedatha kunokukunceda uhambe umgama omde ekuchongeni iimpazamo ngaphakathi kuLawulo loBudlelwane boMthengi (CRM) iqonga, kwaye ngokolula, kukuvumela ukuba uthathe inyathelo njengoko kufuneka.

Eyona Nkqubo 2: Hlala ubeka phambili iDatha esemgangathweni

Ndikhe ndakhona, ndiyenzile loo nto. Kuyahenda ukungayihoyi idatha embi kuba ukuba ubunokugrumba nzulu, yi-20% kuphela yedatha yakho enokusetyenziswa. Engaphezulu kwe I-80% yedatha imoshakele. Beka phambili umgangatho kunobuninzi rhoqo! Ungakwenza oko ngokulungiselela iindlela zakho zokuqokelela idatha. Umzekelo, ukuba urekhoda idatha kwifomu yewebhu, qinisekisa ukuba uqokelela kuphela idatha eyimfuneko kwaye unciphise imfuno yokuba umsebenzisi achwetheze ngolwazi. Okukhona umntu kufuneka 'achwetheze' kulwazi, kokukhona kunokwenzeka ukuba athumele idatha engaphelelanga okanye engachanekanga.

Eyona ndlela ilungileyo yesi-3: Sebenzisa iTekhnoloji yoMgangatho weDatha eLungileyo

Akuyomfuneko ukuba uchithe isigidi seerandi ekulungiseni umgangatho wedatha yakho. Kukho izixhobo ezininzi kunye namaqonga apho anokukunceda ukuba ufumane idatha yakho ngolungelelwano ngaphandle kokukhaba ingxabano. Izinto ezinokukunceda zezi zixhobo ziquka:

  • Iprofayile yedatha: Ikunceda uchonge iimpazamo ezahlukeneyo kwiseti yedatha yakho njengemihlaba engekhoyo, amangeno aphindwe kabini, iimpazamo zopelo njl.njl.
  • Ukucocwa kwedatha: Ikunceda ucoce idatha yakho ngokuvumela inguqu ekhawulezileyo ukusuka kwehlwempu ukuya kwidatha ephuculweyo.
  • Idatha ehambelanayo: Ikunceda ufanise iiseti zedatha kwimithombo eyahlukeneyo yedatha kwaye udibanise / udibanise idatha evela kule mithombo kunye. Umzekelo, ungasebenzisa umdlalo wedatha ukudibanisa zombini imithombo yedatha ye-intanethi kunye ne-offline.

Itekhnoloji yekhwalithi yedatha iya kukuvumela ukuba ugxininise kwizinto ezibalulekileyo ngokunyamekela umsebenzi ongafunekiyo. Awuyi kuba nexhala malunga nokuchitha ixesha ukulungisa idatha yakho kwi-Excel okanye ngaphakathi kweCRM ngaphambi kokuba uqalise iphulo. Ngokudityaniswa kwesixhobo somgangatho wedatha, uya kukwazi ukufikelela kwidatha esemgangathweni phambi kwephulo ngalinye.

Eyona Nkqubo yesi-4: Bandakanya aBaphathi abaPhezulu 

Abenzi bezigqibo kumbutho wakho basenokungayazi ingxaki, okanye nokuba kunjalo, basacinga ukuba yingxaki ye-IT hayi inkxalabo yokuthengisa. Kulapho kufuneka ungene khona ukuze ucebise isisombululo. Idatha embi kwiCRM? Idatha embi evela kuphando? Idatha embi yabathengi? Zonke ezi ziinkxalabo zentengiso kwaye azinanto yakwenza namaqela e-IT! Kodwa ngaphandle kokuba umthengisi uthatha amanyathelo acebisa ukusombulula ingxaki, imibutho ayinakwenza nto malunga nemiba yomgangatho wedatha. 

Eyona Nkqubo yesi-5: Chonga iingxaki kwinqanaba lomthombo 

Ngamanye amaxesha, imiba yedata embi ibangelwa yinkqubo engasebenzi kakuhle. Ngelixa unokucoca idatha kumphezulu, ngaphandle kokuba awuchongi oyena nobangela wengxaki, uya kubetha ngemiba yomgangatho ofanayo ngokuphinda. 

Umzekelo, ukuba uqokelela idatha ekhokelayo kwiphepha lokufika, kwaye uqaphela i-80% yedatha inengxaki ngamangeno enombolo yefowuni, unokusebenzisa ulawulo lokungeniswa kwedatha (njengokubeka indawo enyanzelekileyo yekhowudi yesixeko) ukuze uqinisekise kwakhona ukufumana idatha echanekileyo. 

Oyena nobangela weengxaki ezininzi zedatha kulula kakhulu ukuzisombulula. Kufuneka nje uthathe ixesha lokugrumba nzulu kwaye uchonge owona mba uphambili kwaye wenze umzamo owongezelelweyo wokusombulula ingxaki! 

Idatha nguMva weMisebenzi yeNtengiso

Idatha ngumqolo wemisebenzi yokuthengisa, kodwa ukuba le datha ayichanekanga, iphelele, okanye inokuthenjwa, uya kulahlekelwa yimali kwiimpazamo ezibiza kakhulu. Umgangatho wedatha awuphelelanga kwisebe le-IT kwakhona. Abathengisi bangabanikazi bedatha yabathengi kwaye ngoko ke kufuneka bakwazi ukuphumeza iinkqubo ezifanelekileyo kunye neteknoloji ekufezekiseni iinjongo zabo eziqhutywa yidatha.

Ingaba ucinga ntoni?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda indlela idatha yakho yokubhaliweyo isetyenziswe ngayo.