Iindlela ezi-7 zokuQinisekiswa kweWebhusayithi yeZiko loMthengi

iwebhusayithi ye-centric yomthengi

Bendisandula ukuphonononga ezinye iiwebhusayithi ze-CPG / FMCG kwaye ndothuke kanjani! Le yimibutho enomthengi ngegama lakhe ngoko ke kufanele ukuba ibe yeyona nto iphambili kubathengi, akunjalo? Ewe ewe kunjalo!

Kwaye zimbalwa kubo ezibonakala ngathi zithatha umbono wabathengi xa besenza iiwebhusayithi zabo. Nokuba bambalwa ngokwaneleyo bonwabile ukundenza ndifune ukubuyela kwiwebhusayithi yabo, ubuncinci nangaliphi na ixesha kungekudala!

Ukusuka kuphononongo lwam lweendawo ezininzi, kujongeka ngathi uninzi lwemibutho yakha iiwebhusayithi zazo ukuba zabelane ngezinto kunye nabathengi bazo. Nangona kunjalo, lulwazi olo bona bafuna ukwabelana, hayi into abathengi abanokuthanda ukuba nayo.

Oku kundenze ndacinga malunga nokuba yeyiphi eya kubaluleka, ngokwembono yabathengi, ukuyifaka kwiwebhusayithi. Nalu uluhlu lwam lwezinto ezisixhenxe, kodwa ndiyazamkela ezakho izimvo okanye ukongezwa kwezi zimvo zingezantsi.

Izinto ezisi-7 ekufuneka ZIKWIWebhusayithi

  1. Ulwakhiwo olucacileyo oko kukuthi enembile. Kuya kufuneka ufake indawo yemephu yabo bafuna uncedo olungaphezulu okanye abangenangqiqo kuphando lwabo.
  2. Kulula ukufumana amakhonkco oqhagamshelwano, okanye iinkcukacha zenkampani epheleleyo kwiphepha lasekhaya. Ezi kufuneka zibandakanye iinombolo zomnxeba, i-imeyile, iidilesi zeposi nezitalato, kunye neempawu zemidiya yoluntu. Kuya kufuneka ugcine ukhumbula ukuba kwezi ntsuku, abathengi bahlala beya kwiwebhusayithi ukuze bafumane indlela yokunxibelelana nophawu okanye inkampani. Ke ngoko yenza kube lula kangangoko kubo.
  3. Uluhlu lweempawu zakho, iimveliso kunye neenkonzo. Kuba abathengi bacinga ii-brand ngaphambi kweendidi, zibandakanya imifanekiso yazo, kunye neenkcukacha ezifanelekileyo ezinje ngomxholo wepakethi kunye nezithako. Yongeza iingcebiso zokusebenzisa, ngakumbi ukuba kukho ukusikelwa umda, kunye nolwazi malunga nokuba ungayifumana phi, ngakumbi ukuba ukuhanjiswa kuthintelwe. Ezi zezona nyaniso ziphantsi ekufuneka zibandakanyiwe, kodwa ke unokubandakanya ezinye iinkcukacha owaziyo ukuba zinokubangela umdla kwaye kubalulekile ukuba abathengi bakho bazi.
  4. Malunga necandelo elibonisa iinkcukacha zenkampani, kubandakanya neqela lolawulo- hayi (nje) abalawuli abangengabo abolawulo. Ukuba uyinkampani yehlabathi, yongeza indawo ozigubungeleyo kwaye unikeze ukhetho lweelwimi kwiphepha lasekhaya. Isiteyitimenti somsebenzi wenkampani, amaxabiso aso, isicwangciso-nkqubo kunye nenkcubeko kubalulekile ukuba sabelane kwaye sincede ukwakha umfanekiso oqinisekileyo kunye nabathengi. Nangona kufuneka ube necandelo losasazo lweentatheli kunye nabatyali mali, abathengi bayathanda nokwazi ukuba kwenzeka ntoni ngeemveliso zabo abazithandayo, ke yongeza icandelo leendaba ngamabali amatsha.
  5. Umxholo oxabisekileyo ngokwembono yabathengi. Indawo kufuneka ihlaziywe rhoqo kwaye ihambelane nesikhangeli esinqamlezileyo kunye nemifanekiso efanelekileyo yewebhu. Kuba iifoto kunye neevidiyo zezona zinto zidumileyo kwiwebhu, zibandakanye okanye umeme abathengi bakho ukuba bongeze ezabo.

I-Purina iyeyona ndawo ithandwa kakhulu ngumbulelo kumxholo wayo owenziwe ngumsebenzisi, ukongeza kuyo i-TVC kunye nokuprinta kwintengiso. Abantu bayathanda ukubukela, ukugqabaza kunye nokwabelana ngezinto ezintsha, ke yenza kube lula kubo ukuba benze kwaye banomdla wokubuyela rhoqo kwiindaba zamva nje.

  1. Icandelo le-FAQ elinemibuzo edla ngokubuzwa. Le ndawo ifuna ukuhlaziywa rhoqo kunye nemibuzo ezayo kwimigca yokunyamekela kunye neqela leenkonzo zabathengi.
  2. Izixhobo ezinje ngokukhangela, ubhalise kwaye ubhalise iifom, kunye nefidi ye-RSS yabathengi bakho kufanelekile ukongeza, ukubanceda bafumane okungcono kumxholo wesiza sakho. Ukongeza, ukulandelela kunye nokuhlalutya iikhowudi kuya kwenza ukuba ukwazi ukulandela apho kwaye bajonge rhoqo abathengi bakho. Oku kuyakunika ulwazi ngakumbi kunolo ulufumene ngokubuza abathengi bakho ngqo, ngawaphi amacandelo afuna uhlaziyo okanye ukutshintshwa.

Umzekelo olungileyo wokuphefumlelwa

Enye yewebhusayithi ezingcono zokudibanisa endikhe ndadibana nazo kwaye ekwanomdla wokunxibelelana nazo, yindawo ye Ukuphinda uBenckiser. Inomdla kwaye indibandakanye ixesha elide nakwiindawo ezahlukeneyo. Umzekelo, endaweni yoluhlu oluqhelekileyo lweempawu kunye neelogo zazo, ibonisa oko ikubiza ngokuba yiyo IPowerbrand umgca-up uboniswe kwishelufa yokuthengisa okanye kumagumbi ekhaya eliyinyani (ndiyavuma ukuba izandi ziye zandicaphukisa, kodwa ungazicima). Ungacofa umfanekiso wemveliso ukufumana ulwazi oluthe kratya kuyo, udidi kunye nentengiso yayo yamva nje.

Ukumema ukuthatha inxaxheba kwabaphulaphuli kukhuthaza abantu ukuba bacofe kuzo zonke iimveliso ukuze bafumane okungakumbi malunga nabo. Kwaye imiboniso yokusebenzisana kwe-Reckitt Benckiser yequmrhu lehlabathi, ngokongeza imidlalo kunye nemiceli mngeni, yongeza isibheno esongezelelekileyo, hayi kubathengi kuphela, kodwa nakubantu bangaphambili, abakhoyo nabakhoyo.

Jonga indawo yabo edityaniswe apha ngasentla kwaye uyiqhathanise newebhusayithi yakho. Yintoni ongathanda ukuchitha ixesha kuyo? Ngaba indawo yakho iyinkampani okanye inkulu kubathengi? Ngaba unazo zonke izinto ezisixhenxe ezichazwe apha ngasentla kwiwebhusayithi yakho? Ukuba akunjalo, lixesha lokuba ucinge umthengi kuqala.

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