Ukuziqhelanisa nokuPhendula kwiiMpendulo zeMoto kwiZiphumo zokuThengisa uMxholo

Ukuphendula ngenkonzo

Ukuphendula ngokukhawuleza nangokukhawuleza kwabathengisi kunye nokuziqhelanisa nokufumana ingxelo eqhubekayo yomthengi kuye kwaba sisigqibo esitsha sokusebenza kwegama. Ngokwe-90% ye-150 yeentengiso zentengiso ezenziweyo, ukuphendula-okanye ukukwazi ukufumana, ukuqonda kwaye uphendule ngokukhawuleza kwingxelo, ukhetho, kunye neemfuno-kubalulekile, ukuba akubalulekanga, ekunikezelweni kwamava abathengi awodwa.

Kuphela ziipesenti ezili-16 zabathengisi abaziva imibutho yabo iphendula kakhulu kumthengi, isilele ukwenza utshintsho kwiimveliso, ukupakisha, iinkonzo kunye namava asekwe kwizicelo zabathengi zexesha langempela kunye nengxelo.

Khuphela: Imfuno yokuPhendula

Ingxelo ichaza indlela abathengisi abarhabaxa abenza ngayo ingxelo yabathengi ukuqhuba ukukhula. Sisiphumo sophando olubanzi olwenziwe liBhunga le-CMO ngentsebenziswano Iqonga lokuchonga imveliso likaDanaher Corporation iinkampani, ezenza izinto ezintsha kuthengiso nakwiimveliso zokupakishwa kwamakhonkco.

Uphononongo luphengulule indlela imibutho eqhuba ngayo xa kufikwa ekuphenduleni kubathengi kunye nokusebenzisa idatha yabathengi kunye nobukrelekrele ukuhambisa amava afanelekileyo kumzuzu olungileyo kunye nejelo lokhetho lomthengi, nokuba yindawo yokubamba ebonakalayo okanye yedijithali.

Imiba ePhakamileyo eLibazisa ukuphendula kuThengiso

  • Ukungabikho kohlahlo lwabiwo-mali ukuqhubela phambili kuhlaziyo oluqhubekayo rhoqo kwiindawo zokuchukumisa ngokwasemzimbeni
  • Ukungabinayo idatha okanye ubukrelekrele ukwenza utshintsho ngokusekwe kubathengi nakwindlela yokuziphatha
  • Amaqela asebenzayo ahlukeneyo ukuthengisa ukusuka kwimveliso kunye nezigqibo zokupakisha
  • Abathengisi abakwazi ukusebenza ngokukhawuleza okanye ukuhlangabezana nexesha elikhawulezileyo

Ukulungisa le mingeni, abathengisi baziva ukutshintsha kwenkcubeko kuyakufuneka kwenzeke, kubandakanya iinkqubo ezintsha kunye nezixhobo zokwenza utshintsho ngokukhawuleza, njengoko iipesenti ezingama-60 zabaphenduli bakholelwa ekubeni kugxilwe kumthengi ngaphezulu kwemveliso kuya kufuneka yenzeke kuyo nayiphi na inkqubela phambili ebalulekileyo ekufuneka yenziwe .

Abathengi balindele ngokupheleleyo ukuba iimveliso zibandakanyeke kwisantya sokukhanya-ngapha koko, ngamava abathengi abahlukileyo avela kwiimveliso ezinje ngeAmazon kunye neStarbucks ezingqine ukuba impendulo ekhawulezileyo, ubuqu kunye nexesha lokwenyani (okanye kufutshane nexesha langempela) ukubandakanyeka kwe-omnichannel kunokwenzeka Ngokucofa iqhosha okanye ucofe usetyenziso. Oku kukuzibandakanya kwisantya sedijithali, kwaye umthengi ulindele inqanaba elifanayo lokuphendula kuwo onke amava, nokuba ijelo lelomzimba okanye ledigital. U-Liz Miller, uSekela Mongameli oPhezulu weNtengiso kwiBhunga le-CMO

Ngokomndilili, abathengisi baziva ngathi bayakwazi ukuphendula okanye ukusabela kwingxelo yabathengi, izicelo, iingcebiso okanye izikhalazo ezithile kwimikhankaso yentengiso kwisithuba esingaphantsi kweeveki ezimbini.

isantya sokuphendula

Amaqela entengiso e-Agile ajonge ukujongana nalo msetyenzana wokuphunyezwa kunye nokuzibandakanya njengoko iipesenti ezingama-53 zabaphenduli zivuma ukuba injongo yabo kukuhambisa uhlaziyo kunye nokwenza utshintsho kwimimandla engaphantsi komhlaba kwiintsuku ezili-14, ngeepesenti ezingama-20 zabathengisi abanethemba lokubona umsantsa umncinci ukuya kuma-24 nje iiyure zokuhambisa uhlaziyo kumava omzimba.

Ngokweengcali zeDanaher Corporation- iipotifoliyo zayo zibandakanya iimveliso ezinjengePantone, iMediaBeacon, i-Esko, i-X-Rite kunye ne-AVT- ukuba ukuphendula kwimithombo yeendaba ngokwasemzimbeni kuza kuguqulwa kubeyinzuzo yokwenyani kukhuphiswano, imibuzo ephambili kufuneka ibuzwe kwaye kuthathwe amanyathelo .

Iingcebiso zokuphucula ukuphendula:

  1. ICorral bonke abenzi bomxholo: Ngaba la maqela asebenzisa iinkqubo ezahlukeneyo ngoku? Ngaba sinokuphakamisa omnye ukususa iindleko zabanye?
  2. Qhagamshela iitekhnoloji zokwenza izinto elubala okwenyaniZingaphi iitekhnoloji esizisebenzisayo ukuzisa unxibelelwano lwabathengi ngokwasemzimbeni nangokwedijithali kwintengiso? Kuphi ukungahambi kakuhle?
  3. Endaweni yokugxila kwisisele esinye somsebenzi, cinga ngendlela esinokuthi senze ngayo yenza lula ikhonkco lonke lexabiso: Ingayintoni ifuthe kwishishini lethu ukuba ixesha lethu lokuthengisa unxibelelwano ngokwasemzimbeni nangokwedijithali belisisiqingatha sento eyiyo namhlanje?

Ngentuthuko enkulu yakutshanje ekuhanjisweni kweendaba zedijithali, ngelishwa, ukukwazi ukwenza utshintsho kwimithombo yeendaba ngokwasemzimbeni kuye kwaba semva. Abantu abaninzi abayazi into enokwenzeka de bagqibe ekubeni kuya kuba njalo. Inkqubela phambili kwitekhnoloji namhlanje ivumela iinkokheli zeshishini ukuba zifune isantya esingaphezulu, umgangatho ophezulu kunye nokucaca okukhulu kumaqabane abo nakubathengisi kunanini na ngaphambili. Eyona nto inamandla ngakumbi kwiimveliso zehlabathi kukuba itekhnoloji enjalo iyafumaneka kwihlabathi liphela. UJoakim Weidemanis, uMlawuli weQela kunye no-Sekela Mongameli, ukuChongwa kweMveliso eDanaher Corporation

Zeziphi iziQinisekiso zoMxholo weeMpawu zoThengiso?

Umxholo ofuna

Olu phononongo lwenziwe ngentwasahlobo ka-2017 kwaye lubandakanya igalelo elivela ngaphezulu kwe-153 yabaphathi abaphezulu bezentengiso. Amashumi amahlanu anesine (54) epesenti yabaphenduli babambe isihloko se-CMO, iNtloko yeNtengiso okanye iSekela likaMongameli oPhezulu weNtengiso, kwaye iipesenti ezingama-33 zimele iimveliso ezinengeniso engaphezulu kwe- $ 1 yezigidigidi (i-USD).

Khuphela: Imfuno yokuPhendula

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