Lithini ifuthe lokuHlolwa kwabaThengi abakwi-Intanethi kwishishini lakho?

uphononongo lwabathengi

Sisebenze ngokusondeleyo nenkampani eyacebisa amashishini athengisa iimveliso ngeAmazon. Ngokusebenza kokulungiselela iphepha lemveliso kunye nokubandakanya iindlela zokuqokelela uphononongo kubathengi, bayakwazi ukwandisa ukubonakala kweemveliso zakho kukhangelo lweemveliso zangaphakathi… ekugqibeleni zonyusa ukuthengisa ngokucacileyo. Umsebenzi onzima, kodwa banenkqubo phantsi kwepat kwaye baqhubeka ukuyiphinda ngakumbi nangakumbi kubathengi.

Inkonzo yabo ichaza ifuthe lophononongo lwabathengi kwii-algorithms zokukhangela zangaphakathi zeAmazon. Kwaye ukusukela abathengi abajonga umxholo owenziwe ngumsebenzisi babonisa i-133% yenqanaba lokuguqula eliphezulu, ezo algorithms azizukutshintsha nanini na. Ngapha koko, uphononongo lwabathengi luvelisa umndilili we-18% wokunyusa kwintengiso

Uphengululo olwenziwa kwi-Intanethi lusinceda ukuba sithathe isigqibo sokuba siza kutya phi / ntoni, ukubukela, ukuthenga, ukuthengisa. Baba yinxalenye ebalulekileyo yokuba singabathengi kunye nomnini weshishini. Le infographic ibonisa ukuba abathengi bafunda njani kwaye basebenzise iisayithi zokuphononongwa kwi-Intanethi ngamanani. Kutheni uphononongo lwe-Intanethi olunokuthi lwenze okanye luPhule ishishini lakho!

Iinkcukacha-manani zokuHlolwa kwaBathengi

  • Ukuphononongwa kwabathengi kuthembekile phantse amaxesha angama-12 ngaphezulu kwenkcazo yomenzi
  • Ukuphononongwa okungalunganga kusenokwandisa ukuthengiswa kwe-ecommerce ngokwazisa ngemveliso
  • Uphengululo lunegalelo kwi-10% yenqanaba leGoogle SERP
  • Ukuphonononga iziqwengana ezityebileyo kunokunyusa amaxabiso okucofa u-10 ukuya kuma-20%
  • Ukuphononongwa okungama-50 okanye nangaphezulu kwimveliso nganye kunokunyusa amaqondo okuguqula nge-4.6%
  • Iipesenti ezingama-90 zabathengi bafunda uphononongo olungaphantsi kweshumi ngaphambi kokwenza uluvo malunga neshishini
  • Abasebenzisi beselfowni abafunda uphononongo ngama-127% amathuba okuba bangasebenzisi abasebenzisi bedesktop
  • Ukonyuka kwenqaku eli-1 kwigama lehotele kunokubangela ukunyuka kwenqanaba lama-11.2%
  • Kwinkwenkwezi nganye ishishini lifumana, kuyakubakho ukonyuka kwe-5-9% kwingeniso yeshishini
  • Abathengi kunokwenzeka ukuba bachithe iipesenti ezingama-31 ngaphezulu kwishishini elinophononongo olugqwesileyo
  • Iipesenti ezingama-72 zabathengi zithi uphononongo oluqinisekileyo lubenza bathembele kwishishini lasekuhlaleni ngakumbi
  • Uluhlu lwamashishini olunama-3 + ubuncinci kuvavanyo lweenkwenkwezi luthathe ama-41 kwama-47 konqakrazo
  • Iindwendwe ziimeko ezi-3.9 zokuba zikhethe iihotele ezinamanqanaba aphezulu
  • I-22% yabathengi ayizukuthenga emva kokufunda uphononongo olunye olubi
  • Emva kokuphononongwa kathathu okungathandekiyo i-59% yabathengi ayizukuyithenga imveliso
  • 4+ uphononongo olubi malunga nenkampani yakho okanye imveliso inokubangela ukuthengiswa okungaphantsi ngama-70%
  • I-86% yabantu iyathandabuza ukuthenga kwishishini elinophononongo olubi
  • Uphengululo olunye olubi luya kukuxabisa abathengi abangama-30 ngokomndilili
  • Ukuphononongwa okungalunganga kwiziphumo zophendlo lukaGoogle kunokulahla iipesenti ezingama-70 zabathengi abanokubakho
  • I-27% yabantu iyakuthemba ukuphononongwa ukuba bayakholelwa ukuba bayinyani
  • Ukuya kuthi ga kwiipesenti ezingama-30 zokuphononongwa kwi-Intanethi kunokuba kungamanga, i-20% yeYelp ayisiyonyani

Iinkcukacha-manani zokuHlolwa kwaBathengi

Iindawo zokujonga abathengi ehotele naseMotel zibandakanya IngcebisoEzintathu, Booking.com, Uhambo lweengcali, Expedia, yaye Travelocity.

  • I-59% yabathengi bathi iindawo zokujonga kwakhona zichaphazele ukubhukisha kwabo uhambo
  • I-16% yabahambi babelane ngamava abo eeholide kwi-intanethi
  • I-42% yabahambi basebenzisa iisayithi zokuphonononga ngelixa beceba iholide yabo
  • Abahambi bokuzonwabisa bachitha ~ imizuzu engama-30 befunda uphononongo ngaphambi kokubhukisha

Iinkcukacha-manani zokuHlolwa kwabathengi kwezempilo

Iindawo zokuphononongwa kwezempilo zibandakanya Zocdoc, IreyithiMDs, Ezempilo, Ziqhelise, yaye Uphengululo lwezeMpilo.

  • I-77% yezigulana zisebenzisa uphononongo lwe-Intanethi njengenyathelo labo lokuqala lokufumana ugqirha
  • I-84% yezigulana zisebenzisa uphononongo lwe-Intanethi ukuvavanya oogqirha
  • I-35% yezigulana zikhetha ugqirha ngenxa yenqanaba elungileyo
  • I-37% yezigulana azikhethanga gqirha ngenxa yenqanaba elibi
  • I-84% yabathengi iyathemba ukuphononongwa kwezempilo ngokungathi kunjalo neengcebiso zobuqu

Iinkcukacha-manani zokuHlolwa kwabathengi

Indawo yokutyela kunye neendawo zokutyela zabathengi zibandakanya Yelp, Zomato, Yitya, ezilinganayo, yaye OpenTable.

  • Indawo yokutyela ephucule inkwenkwezi enesiqingatha kunokwenzeka ukuba igcwale ngamaxesha okutya aphezulu
  • Iipesenti ezingama-61 zabathengi bafunde uphononongo lwe-Intanethi malunga neeresityu
  • I-34% yeediners ikhetha indawo yokutyela esekwe kulwazi kwindawo yokujonga oontanga
  • Ama-53% aneminyaka eli-18-34 ubudala anika ingxelo ngovavanyo olwenziwe kwi-Intanethi zizinto ezithatha izigqibo kwizidlo
  • Ama-81% abantu ababhinqileyo ngekhe batyelele kwindawo yokutyela enemicimbi yococeko

Iinkcukacha-manani zoPhononongo loMthengi

Iindawo zokujonga ingqesho zibandakanya Glassdoor, Kanjalo, igumbi elinqatyisiweyo lokugcina imali nezinto zexabiso, Monster, yaye Ikhonkco.

  • I-76% yeengcali ziphanda inkampani kwi-Intanethi ngaphambi kokujonga umsebenzi apho
  • I-60% yabantu abafuna umsebenzi abayi kusebenza kwinkampani enenqaku leenkwenkwezi ezi-1 (kwezi-5)
  • I-83% yabantu abafuna umsebenzi banokuseka izigqibo zabo malunga nokuphononongwa kwenkampani
  • I-33% yabantu abafuna umsebenzi ngekhe basebenze kwinkampani engaphantsi kweenkwenkwezi ezi-3
  • Kuphononongo lomsebenzi okwi-Intanethi, 5 ukuphononongwa okuhle kwenza 1 ukuphononongwa okungalunganga

Imithombo yeendaba yezeNtlalontle kunye neeNkcukacha manani zokuHlolwa kwabaThengi

  • I-57.1% yabasebenzisi abasebenzisa imidiya yoluntu ekuvenkileni bafunda uphononongo lwe-Intanethi
  • I-55% yabasebenzisi basebenzisa i-Facebook njengendawo yokufunda ngeempawu
  • Amashishini agcina amaphepha e-Twitter kunye ne-Facebook asemngciphekweni wokufumana uphononongo oluqinisekileyo
  • Xa abathengisi baphendula kwimithombo yeendaba zentlalo, isinye kwisithathu sabathengi sasusa uphononongo lwabo olubi
  • Xa abathengisi baphendula kwimidiya yoluntu, isihlanu sabathengi baba ngabathengi abathembekileyo
  • Abasebenzisi be-Facebook baxele ukuba uphononongo luthembeke ngakumbi kunezithuba okanye izimvo

Jonga infographic emangalisayo evela website Umakhi!

Ingxelo yomsebenzisi yokujonga kwakhona ezona ndlela zilungileyo

Ingaba ucinga ntoni?

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