Bacinga ntoni abaThengi malunga neNdawo eNtsha yeMithombo yeendaba?

isaveyi yorhwebo yesizukulwana

Kukho ukungxama okunomdla xa ucela ingxelo ngophando xa kuthelekiswa nokuqokelela okwenyani ukuziphatha. Ukuba ubuza nawuphi na umthengi ukuba uyayithanda intengiso, abambalwa abakhethiweyo banokutsiba behle kwaye behle malunga nokuba abanakulinda njani ukuba intengiso elandelayo ivele kwi-Facebook okanye kwintengiso elandelayo ngexesha lomdlalo wabo kamabonwakude. Zange ndadibana nalo mntu…

Inyani, ewe, kukuba iinkampani zibhengeza kuba ziyasebenza. Utyalo-mali. Ngamanye amaxesha utyalomali luhlala ixesha elide kulwaziso lwebrand kwaye lufikelela apho ukubuyela ngokuthe ngqo kutyalomali kungalindelwanga. Ngamanye amaxesha, liphulo elinamandla… mhlawumbi isaphulelo… ekufuneka iqhube impendulo kwangoko. Ngelixa abathengi besithi abayithandi intengiso, kwaye banokuyiphepha intengiso, basabela xa intengiso ihambelana nemidla yabo okanye neemfuno.

Elo lilizwi nje lokulumkisa xa uhlalutya impendulo yophando. Iziphumo zolu phando zivela kwiqela le-Acquity zenza umsebenzi omkhulu wokuthelekisa indlela abathengi abasabela ngayo kumajelo eendaba amatsha xa kuthelekiswa namajelo emveli. I-Facebook, umzekelo, isondele kwigunya lentengiso yamaphephandaba. Nangona kunjalo, iTV kunye nePrinta isengumnini wentengiso yokuqhuba abathengi abatsha abanomxholo onophawu.

Ndihlala ndisithi abathengi abayi kuFacebook ukuya kwenza ukuthenga kwabo okulandelayo, ke andithandabuzi ukuba akukho luxabiso lukhulu kumxholo oxhasiweyo apho- nangona izaphulelo zinokusebenza. Ngamanye amagama… abathengi abakukhathalelanga ukungena kubuhlobo kunye nophawu lwakho - banike isivumelwano ukuba bayakwenza.

Iqela le-Acquity, eliyinxalenye yeAccenture Interactive, kuvavanywe abathengi abangama-2,000 2015 base-US kulindelo lwabo lokuzibandakanya kwegama kwindawo yentengiso eguqukayo. Baphonononge imikhwa yabo kunye nezinto abazithandayo ezijikeleze ukubandakanyeka kwidijithali, iivenkile kunye neenkonzo ukuze bafumane iindlela eziza kuba nefuthe kwiimveliso kwi-XNUMX nangaphaya.

Amathuba, ngokoluvo lwam, asebenzisa iimfuno zabathengi bakho ukufaneleka kunye nempendulo. Ukuba abathengi babona ukuba ukuzibandakanya nophawu lwentengiso kuya kubafumanela le nto bayifunayo kwaye xa beyifuna, baya kubhalisa!

Khuphela ingxelo epheleleyo-kwiQela le-Acquity, 2015 Isizukulwana esilandelayo soFundo lwezoRhwebo.

Uvavanyo lwabathengi-yorhwebo

4 Comments

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      Andingomntu othanda isaphulelo, Paul. Ndiziva ngathi ufumana abathengi abangalunganga kwibhodi kwaye uthoba ixabiso lemveliso okanye inkonzo yakho. Kodwa uphando luhlala lusithi abantu balandela iibrendi kumajelo eendaba ezentlalo kuba belindele izivumelwano, izaphulelo okanye iikhuphoni.

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      Lo ngumbuzo onika umdla kwaye unemilinganiselo emininzi kuwo. Ndihlala ndithandabuza ukwenza ibango elithi "phezulu" kuba lihambelana neemfuno zeshishini kunye nendlela abanxibelelana ngayo ngempumelelo nabathengi babo. Kuba entsha yeendaba:

      • Ndicinga ukuba kukho utshintsho olumangalisayo oluza kunye nevidiyo ukuze ndivule ngayo Blab. Ukukwazi ukuba nale nkomfa yevidiyo ivulekileyo kunye nentatho-nxaxheba yabaphulaphuli yinto ekhethekileyo kwaye amava azalisekisa kakhulu.
      • ngene iyakuba ngokulandelayo. Ngenxa yomba wexeshana wohlaziyo, ifumana amashishini kunye nabantu ukuba bacace ngakumbi. Baziva bekhuselekile.
      • I-Sysomo Gaze yinkqubela enkulu ekubekeni iliso kwimidiya yoluntu evumela iinkampani ukuba zimamele iimpawu zazo eziboniswa kwividiyo kunye nemifanekiso kunokuba zikhankanywe kwisicatshulwa.
      • Okona kulungileyo yinkampani esebenzisa umatshini wokufunda ukuxela kwangaphambili kunye nokubonisa amava afanelekileyo omsebenzisi ukuqhubela phambili abatyeleli phantsi kwefuneli yokuguqula.
      • iapile kufuneka kukhankanyiwe... hayi nje kuba ndingumntu othanda abalandeli, kodwa iApple Watch yinkqubela phambili kubuchwepheshe obunxitywayo obuthembisayo.

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