Ikhampasi: IZixhobo zokuThengisa zokuThengisa iNtlawulo yeNqakrazo nganye yeeNkonzo zokuThengisa

I-White Shark Media Compass-Ubonelelo lweeNtengiso kwiiNkonzo zeNtengiso ye-PPC

Kwihlabathi lokuthengisa idijithali, izixhobo zokuthengisa ziyimfuneko kwii-arhente ukubonelela abasebenzi ngezixhobo ezifunekayo ukukhupha iimveliso zabathengi ngokufanelekileyo. Ngokungathandabuzekiyo, ezi ntlobo zeenkonzo zifunwa kakhulu. Xa ziyilwe kwaye zisetyenziswa ngokufanelekileyo, zinokubonelela ngee-arhente zentengiso yedijithali ngezixhobo eziyimfuneko zokuhambisa umgangatho ophezulu, umxholo ofanelekileyo kwabo baza kuba ngabathengi. 

Izixhobo zokuthengisa zibalulekile ekuncedeni ii-arhente zilawule kwaye zilungelelanise umjikelo wokuthengisa. Ngaphandle kwabo, kulula ukulahleka kwisixa esikhulu solwazi malunga nemarike yangoku kunye neendlela ezifanelekileyo zokufikelela kunye nokufikelela kubathengi. Ukuphumeza enye yezi zixhobo zokudibanisa kunye nemveliso yeyona ndlela yokuphucula iinzame zakho zentengiso kunye neqela lentengiso - ukususa umsebenzi onzima kunye negumbi lempazamo eliza nokuqokelela olu lwazi ngokuzimeleyo. Xa i-arhente isebenzisa iqonga elifanelekileyo lokuthengisa, ivumela intaphane yeenzuzo ezinje: 

  • Ukugcina Ixesha: Isixhobo se-All-in-one siqokelela kwaye sibonise ulwazi oluyimfuneko ukwazisa ngokufanelekileyo amaqela okuthengisa kunye nokuthengisa ngokusebenzisa amagama angundoqo afanelekileyo kunye namaphepha agxilwe kakhulu. Ii-arhente zinokwenza imali eninzi okanye imali eninzi kwisiqingatha sexesha elidla ngokulithatha ukuqokelela nokuhlalutya le datha ngendlela yemveli. 
  • Ukuzithemba okwandisiweyo: Xa iqela labathengisayo lisazi kakuhle ukuba zeziphi na izixhobo ezifumanekayo ezandleni zabo, kulula kakhulu ukuvala izivumelwano ngokukhawuleza nangokufanelekileyo - ukukhuthaza ukuzithemba ngayo yonke indlela. 
  • I-ROIs eyandisiweyo: Iiplatifti zokuthengisa zenza ukuthengisa okugxilwe ngakumbi kunye nokuqhutywa kwentengiso enokunyusa amandla eqela ukuvala ukuthengisa nokuguqula izikhokelo, ekugqibeleni kubangele ukwanda kwengeniso iyonke. 

Nangona kunjalo, ayizizo zonke iinkqubo zokuthengisa eziyilwe ngokulinganayo - i-surplus edibeneyo yolwazi akwanelanga ukuxhobisa ngokupheleleyo iingcali zentengiso. Isixhobo esisebenzayo sokuthengisa sibonelela amaqela ngezixhobo eziyimfuneko zempumelelo kwaye siqhubela phambili imveliso kunye nokuqonda kweqela eliqhuba ukuphuculwa komsebenzi. 

Yiyo loo nto siye saphuhlisa Iqonga leCompass leWhite Shark Media, eyethu indlu ukuthengisa ukuvumela isixhobo. Iqonga lethu alinikezeli kuphela ulwazi lwangoku malunga neendlela ezifanelekileyo kwishishini kunye nezixhobo zokunceda ukuxhobisa amaqela athengisayo kodwa yenzelwe ngokucacileyo ukuhlawula-ngokucofa (PPC) intengiso, apho amanye amaqonga athambekele ekujongeni kwiinzame zentengiso eqhelekileyo. ICompass yenzelwe ukunciphisa iimpazamo, ukwandisa inzuzo kunye nokuxhasa isigaba ngasinye somjikelo wokuthengisa wePPC. 

Ikhampasi ngeWhite Shark Media

White Shark Media Compass

NgeCompass, iiarhente zinentaphane yezixhobo ezinazo, kubandakanywa: 

Injini yoPhicotho lwePPC

Uphicotho-zincwadi yinxalenye ebalulekileyo yamashishini amaninzi asetyenziselwa ukuvavanya nokuvavanya ukusebenza. Ngokukodwa, xa kuziwa kwi-PPC, uphicotho luvumela abathengisi bedijithali ukufikelela kulwazi olunokunceda ukuphucula ukusebenza kweeNtengiso zikaGoogle okanye amaPhulo eMicrosoft, nto leyo ekwanceda amaqela athengisayo ukuba enze la maphulo ngempumelelo ngakumbi. Siphuhlise i-injini yethu yophicotho-zincwadi ukwenza uphicotho olukhatshwa nezindululo zentengiso ethile kaGoogle kunye neMicrosoft. Iingxelo kulula ukufikelela kuzo, ukukhuphela kunye nokwabelana ngefomathi yePDF.

Izindululo Generator

Ngenjini yesindululo seCompass, iinkampani akusafuneki ukuba zithembele kumthamo wabantu kuphela ukwenza amaxwebhu asebenzayo abandakanya idatha eyimfuneko. I-platform yeCompass ivelisa iziphakamiso ezibhalwe ezimhlophe ezibandakanya iingcebiso zegama elingundoqo, idatha yomncintiswano, i-ad previews, kunye nokunye. La maxwebhu aya kunceda amaqela abonise idatha edityanisiweyo ukuxhasa kunye nokukhusela amacebo amatsha kunye nokwenza ngcono kubathengi.

Ukuthengisa Uthethwano

Ukuba abasebenzisi bakhe baxinge ngexesha lenkqubo yokuthengisa, banokukhetha ukudibana kudliwano-ndlebe lweeyure ezi-2 kunye naBaphathi beeAkhawunti eziCwangcisiweyo ze-White Shark. Ngethuba lolu thethwano, iingcali zeCompass ziya kuhamba neqela ngokuphononongwa kwemibhobho, iziphakamiso zokuhamba, izicwangciso zokukhula kwebala, kunye nokunye.

Iikhosi zokuthengisa

Kuhlala kukho indawo yokuphucula kwindlela yokusebenza ye-arhente, akukhathaliseki nokuba leliphi ishishini elisebenza kulo. Njengoko ilizwe lezentengiso liqhubeleka nokuvela, kubaluleke kakhulu kunakuqala ukuba uhlale uhlaziywa kwezona zenzo zilungileyo. Nge-academy ye-intanethi ye-White Shark, abasebenzisi beqonga leCompass banokufikelela kwi-PPC kunye neentengiso ezinokuthathwa kwaye zifikelelwe nanini na imfuneko ifuneka. 

Ithala leencwadi leSibambiso

Kukho ulwazi oluninzi kunye nezixhobo ezifumanekayo kangangokuba kunokuba ngumngeni ukumisela ukuba zeziphi ngokwenene eziya kunceda inkampani okanye uphawu. NgeThala leeNcwadi lethu eliBambisana, abasebenzisi banokufikelela kulwazi oluhlaziyiweyo, oluqinisekisiweyo malunga neentsingiselo ezithe nkqo, iincwadi zokudlala, iidekhi, iipeyiji enye, iividiyo, nokunye. NgeCompass, yonke into efunwa yiarhente iphucule unxibelelwano lwayo malunga noGoogle, Microsoft, Facebook, kunye nokuphuculwa kwenjini yokukhangela (seo) iimveliso zilungile kwiminwe yayo.

Njengoko iiplatifti zokuthengisa zisiya zithandwa kakhulu kwishishini, iinkampani zibeka umngcipheko wotyalo-mali kwizixhobo ezinokuthi zinganiki mpembelelo ibalulekileyo. Kubalulekile ukuba ii-arhente zenze uphando lwazo kunye nenkuthalo efanelekileyo ukukhetha iqonga elisebenza ngcono kumaqela abo. Emva kokuba oko kufezekisiwe, ii-arhente ziya kuba zisendleleni yokuvelisa iziphumo ezingcono kwixesha elifutshane, ukuvumela ixesha elichithwe kwizinto ezibalulekileyo - utyalo-mali kubaxhasi. 

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