I-TMI = Ulwazi oluninzi.
Uninzi lwewebhusayithi zakhiwe nge-TMI. Ndingakulungela ukubheja ukuba kukho iindawo ezi-5 eziphezulu wonke umntu azijonga kwiwebhusayithi eqhelekileyo ukongeza kwiphepha lasekhaya kule mihla:
- Iinkcukacha Page
- Inkxaso abathengi
- Iimveliso kunye neeNkonzo
- Ukhuphelo (ukuba ubabonelela)
- Qhagamshela iiBlogs kunye noNxibelelwano lweMithombo yeendaba yeNtlalo
Bendi sebenza nabaxhasi abambalwa kutshanje kwaye bendibuyisa umva wolwazi abanalo kwiiwebhusayithi zabo. Umhlobo kunye nogxa wakhe, uKyle Lacy, kutshanje ubhale oko umgangatho, inkonzo kunye nobungcali ayinamsebenzi. Unyanisile-ngakumbi kwiwebhusayithi.
Ngaba ngokwenene ulindele ukuba umntu abhengeze into eyahlukileyo? Mhlawumbi kunjalo “Ewe, siziingcali kwaye senza umsebenzi olungileyo ngenkonzo yethu yabathengi… kodwa umgangatho wethu uyasilela. Silungele ukutyikitya nathi? ”
Ndihlala ndichaza iwebhusayithi njengophawu phambi kwevenkile yakho. Ifanele ukuba yenzelwe kakuhle, imfutshane, kwaye ngqo kwinqanaba… ukwazisa abantu abama ngakwaziyo okwenzayo. Ikwafuna ukuba kwindawo entle (i-SEO), kodwa sesinye isithuba sebhlog. Ukuba uphawu olungaphandle kwivenkile yakho luneekholamu ezingama-25 zazo zonke iimveliso kunye neenkonzo abazinikelayo, ngaba ungazifunda uze ungene? Okanye ungahamba?
Amathuba okuba, ngewebhusayithi enkulu kakhulu, awukufanelekeli ukukhokelwa okukhulu ngaphandle kokufumana ithuba lokuzithengisa. Ukuba ufuna ukunika iinkcukacha ngeempawu zakho kunye neminikelo, lelo lithuba elihle kwibhlog. Ngaphandle koko, gcina iwebhusayithi yakho (aka uphawu lwewebhu), icocekile kwaye inqaku. Andikaze ndiye kwi-100 lephepha lewebhu kwaye ndathi, "Wow, oku kucokisekile kwaye kuyilwe ngokumangalisayo!". Endaweni yoko, ndiye ndalahleka… andayifumana into ebendiyifuna ... ndahamba.
Awundikholelwa?
Ngena kwi-Web Analytics yakho kwaye ubale inani lamaphepha kunye notyelelo oluninzi olwenza i-95% yezithuthi zakho. Unokumangaliswa (kwaye uphoxeke xa unikwe wonke umsebenzi owenzileyo kula maphepha). Nokuba le bhlog, enezithuba ezingaphezulu kwe-2,100… iphepha le-akhawunti le-10% yezithuthi (kunye nephepha lokunxibelelana is omnye wazo!). Iwebhusayithi yakho kufuneka inike umfanekiso ocacileyo. Mangaphi kula maphepha anexabiso le-100%? Bangaphi kubo abatyelele zero?
Abathengi bam bayaqonda, kwaye sele bexhamla kwesi sicwangciso. Umthengi omnye ngoku ungena kumthengi ngetoni yolwazi olongezelelweyo ngothotho lweemenyu - kodwa kube kanye xa abathengi bengena. Omnye unebhlog yakhe apho baya kubeka lonke ulwazi olongezelelweyo. Iiwebhusayithi abazipapasileyo zicacile, zifutshane, kwaye zinobuhlobo kutshintsho. Sibonelela ngolwazi olwaneleyo ngesikhokelo sokuzibandakanya ngakumbi, kodwa asonelanga ukubaleka abanye abanokuba lithemba elihle.
Kukulinganisela ngononophelo. Unganikezela ngolwazi oluninzi kwiphepha lewebhu kwaye uguqule abantu… kodwa ndiyakholelwa ukuba awona maphepha alungileyo athintela uluhlu oluninzi lweempawu kunye neenkcukacha. Endaweni yoko, babonelela ngobungqina babathengi, izibonelelo kunye neziphumo. Thintela umgangatho, inkonzo kunye nobungcali. Endaweni yokujonga iintlungu ezizise undwendwe apho kunye nendlela oncede ngayo abanye ukunciphisa iintlungu.
When we redesigned our site, we reduced the total number of pages, and moved excess content to our blog where people can search for it if they really want it!
Traffic to important pages has increased, as has the subscription rate on our blog.
I was in sales for a long time. Giving too much information at once is referred as barfing on the customer. Just give them enough to keep them going.
Nice post Doug. I actually wrote a guest post about keeping the web simple for Liz Strauss. Great minds thing alike. 🙂 Check it out: http://bit.ly/21dXf2
Simple is better. Get straight to the point on your website.
A guest post with Liz? You are a rock star!
My sales coach calls it spilling the candy. 🙂 Barfing may be more accurate, though!