Ukulandela umkhondo wokuKhangela umnxeba kuMlinganiso wePhulo

ukulandelela umnxeba

Uphando ngoGoogle i bonisa ukuba 80% yabathengi undwendwela iwebhusayithi nokuba ivela kwikhompyuter, kwifowuni okanye kwi-tablet khetha umnxeba endaweni ye-imeyile okanye ifom ye-intanethi njengekhosi elandelayo yesenzo. Ngokufanayo, i-65% yabasebenzisi be-smartphone bangena kwi-intanethi mihla le kwaye i-94% yabo yenza njalo ukuphanda imveliso okanye inkonzo, kodwa kuphela yi-28% ekugqibeleni eya kuthenga ngesixhobo esinye.

Oko kuthetha ukuthini kubathengisi kukuba kubahlalutyi idatha ayigqibelelanga kwaye izikhokelo zinokubalelwa kwimisebenzi yokufaka uphawu endaweni yotyalo-mali kwintengiso ekwi-Intanethi abayenzayo. Isisombululo sokwandisa ukubuyisa kwidola yentengiso sinokulala ekulandeleleni umnxeba ekuvumela ukuba ucofe indlela eyiyo yedijithali ethathwa ngabathengi ukufikelela kwinqanaba labo lokuthengisa.

Kukho iindlela ezimbalwa zokuphumeza umkhondo wokufowuna. Enye indlela elula kukwenza tshintsha inombolo yefowuni ngokusekwe kumthombo obhekisa kuwo wephepha. Ngokwenyani sithumele iscript esivelise ukuba senze oku. Ukuqala, sicebisa abathengi ukuba bafumane inombolo yefowuni yokukhangela, enye yezentlalontle, kunye nenye yokuthumela iisayithi ukuze baqalise ukulinganisa iinzame zabo kudidi. Enye indlela kukubhalisela kwaye udibanise inkonzo yobungcali-uninzi lwazo oluya kuthi linyathele imicimbi ngokwesiqhelo kubahlalutyi Sicelo.

Iinkonzo zokulandelela umnxeba zidibanisa ulwazi oluvela kuluhlu olubanzi lwemithombo, kubandakanya ukuthengisa kweinjini yokukhangela, imikhankaso yeAdWords kunye nabanye kwaye bayidibanise nedatha yokufowuna ukulandelela indlela ethathwa ngumthengi onokubakho. Oku kubonelela ngobutyebi bolwazi kwimvelaphi yabathengi, kubandakanya nokuba bafumanise njani malunga nemveliso okanye ishishini. Ngolu lwazi, ukuthengisa okujolise kuko, okuya kuvumela ukwandiswa kwembuyekezo ngedola nganye etyale imali kwintengiso, iba sisiqwenga sekhekhe.

Ingxoxo yencoko yababini yenye yeenkonzo ezinjalo, ngokudityaniswa kwe- Hubspot, Uhlalutyo lukaGoogle, kunye namanye amaqonga. Bane-API eyomeleleyo. Abanye abadlali abakwiimarike zezi Ingeniso, Inkulungwane yokuNxibelelana kunye neLogMyCalls.

Xa ithemba libiza ishishini, inkonzo yokulandelela umnxeba idibanisa idatha efumanekayo yokufumanisa ukuba ngaba lowo ufowunayo ufowunelwe emva kokubukela intengiso yedijithali ehlawulelweyo, uluhlu lweinjini yokukhangela eziphilayo, okanye kuFacebook. Bathatha uhlalutyo ukuya kwinqanaba lezona nkcukacha zincinci, kubandakanya amagama aphambili achwethezwe kwinjini yokukhangela, ixesha laxa umfowunayo eyijongile intengiso, nokuba umnxeba uvela kumnxeba wasemhlabeni okanye iselfowuni, njalo njalo. Le datha ide iboniswe kwii-Analytics kwezinye iimeko. Le datha ibonelela ngomfanekiso ocacileyo wokusebenza kwedola nganye yentengiso etyalwe imali, kwaye ikuvumela ukuba ulungelelanise uhlahlo-lwabiwo mali lwakho kunye nesicwangciso ngokufanelekileyo.

3 Comments

  1. 1

    Hey Doug!

    Eli liqhekeza elihle kunye nengxoxo enyanzelisayo yokulandela umnxeba. Kwi-Century Interactive, siya kuvuma 🙂

    Rhoqo, abarhwebi abafumani mboleko ebafaneleyo. Incoko phakathi komthengisi kunye nomxhasi ngamanye amaxesha ivakala ngolu hlobo:

    Umxhasi: “Undiqhubele ngocofa kayi-20 ngeAdWords izolo kodwa ndiyazi ukuba ifowuni yam khange ikhale kwaye andinamsebenzi. Kutheni ndiphinde ndikuhlawule?”

    Umthengisi: “Yima linda! Ndiyazi ukuba ufumene izikhokelo ezifudumeleyo ngokucofa! Kunene? Ndiyathemba?"

    Kuthekani ukuba umthengisi anokuthi:

    “Ndikuthumele ngocofa ama-20 kwaye aphuma kula magama angundoqo ama-4. I-13 yolo nqakrazo lukhokelela kwiifowuni kwaye i-7 yazo yayizintengiso ezinkulu! Ungandikholelwa? Masimamele ezo fowuni zirekhodiweyo kunye, ndiza kukubonisa ukuba ndithetha ukuthini.”

    Umnxeba ngamnye ubalisa ibali elifanele ukubaliswa. 

    – uMike Haeg

  2. 2

    Ibhlog enkulu malunga nokulandela umnxeba kwaye ngokwenene ineenzuzo ezininzi.

    Nalu uluhlu lwezibonelelo endisandula ukuzihlanganisa ezinokunceda nabani na ofunda oku aqonde ukuba kubaluleke kangakanani ukulandelwa kwefowuni kuye nawuphi na umthengisi olinganisa amaphulo abo angaphakathi nangaphandle kweintanethi.

    Ukulinganisa amaphulo akho okuthengisa ukusuka kunqakrazo ukuya kwifowuni - ukuqonda ukuba kukho ikhonkco elilahlekileyo xa ulinganisa kuphela ukutyelela iwebhusayithi

    Iindlela zabatyeleli ziyabonakala ngewebhusayithi echonga eyona ndawo umnxeba kuyo

     Inombolo eyohlukileyo kumtyeleli ngamnye owahlukileyo

    Landela amagama angundoqo angenasiphelo

     Ukuthelekisa iifowuni zakho ngokuchasene nentengiso yakho ukuchonga amagama angundoqo avelisa ngokwenene intengiso

     Ukudityaniswa kukaGoogle™ kunika amandla okudibanisa idatha yokufowuna kwi-Google Analytics™ ukuze ukucofa kuthelekiswe nomthamo womnxeba. 

      Akukho hardware yokufakela, fikelela ngokulula kwinkqubo yengxelo esekwe kwilifu 24/7 ngokungena kwi-intanethi.

  3. 3

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