Ukuqonda kweBrand sisitshixo kuThengiso oluPhumeleleyo

Ukuqonda kweBrand

Ukuqala kwam ukutyelela iChicago nabazali bam kwiminyaka eyadlulayo, senza utyelelo olunyanzelekileyo kwiSears Tower (ngoku eyaziwa njenge I-Willis tower). Ukuhamba kwiibhloko ukuya kwisakhiwo kwaye ujonge phezulu - uqala ukucinga malunga nokumangalisa kobunjineli. Zizigidi ezi-4.56 zeenyawo ezizikwere, ezinamabali ali-110 ukuphakama, kwathatha iminyaka emithathu ukwakha nokusebenzisa ikhonkrithi eyaneleyo ukwenza umgaqo weendlela ezisibhozo, iimayile ezintlanu ubude.

Emva koko ungene kwilifti kwaye unyuke imigangatho eyi-103 uye kwi Skydeck. Ngelo xesha, i-1453 iinyawo ngaphezulu komhlaba, uyalibala malunga nesakhiwo. Ukujonga ngaphandle eChicago, kwiLake Michigan, kwaye umbono ophakamileyo uyakususa. Umbono utshintsha ngokupheleleyo ukusuka kwisiseko sesakhiwo ukuya phezulu kuwo.

Umbono wasemoyeni weChicago, eIllinois ujonge ngasentla ukusuka kwiiSears ukuya

Kukho ingxaki yokuqonda… ithande ukusilahlekisa. Ukuba uhlala umi emazantsi eWillis Tower, awusoze wasixabisa esi sixeko simangalisayo ume kuso. Sithanda ukwenza oku njengabathengisi. Sithanda ukubeka inkampani yethu okanye iimveliso zayo okanye iinkonzo njengeyona ndawo iphambili kubomi babathengi bethu. Sicinga ukuba sesona sakhiwo sikhulu ehlabathini. Singaba sikhulu, kodwa esixekweni-ungomnye wamawaka ezakhiwo.

Ngamanye amaxesha abathengi bethu basibuza malunga nokuphuhlisa indawo zonxibelelwano zabucala ezisekwe kubathengi. Bayothuka xa sibaxelela ukuba ababalulekanga kangako. Bawathwele amawaka abathengi abanayo, ukuma kolu shishino, iingcali abanazo kubasebenzi, inani leefowuni abazifumanayo, inani lokubetha kwiwebhusayithi yabo, yada, yada, yada. Bazisa intanethi… akukho mntu ubakhathaleleyo. Akukho mntu uza. Ngoku yi-ego hit kwaye baneentloni… ke benza izinto njengokunyanzela abathengi ukuba basebenzise inethiwekhi ngenkxaso, bangene ngokuzenzekelayo, kwaye banyanzele abaphathi abanoxanduva lokubaxa indlela enkulu ngayo inethiwekhi. Ncwina.

Ukuba bayayiqonda imbono yabathengi, ngekhe behle ngaloo ndlela. Bayazi ukuba bayinxalenye encinci yosuku lwabasebenzi ngokubanzi. Mhlawumbi bayongena kwisithuba semizuzu eli-15 kanye ngeveki umthengi asibekele bucala ukusebenzisa imveliso yabo. Ukuba bayayiqonda imbono yabathengi babo, mhlawumbi baya kutyhala ukuze bahlale bekhawuleza kwaye baphendule kwiimfuno zabaxumi babo kunokuba batyale imali kwinto abathengi babo abangayifuniyo nabangayifuniyo. Endaweni yokuphuhlisa uthungelwano lwasentlalweni, mhlawumbi ngebaphuhlise umhleli ophuculweyo, icandelo le-FAQ, okanye bakhuphe iividiyo ezongezelelweyo ngendlela yokusebenzisa izixhobo zabo.

Ukuqonda ayisiyokumamela abathengi bakho kuphela, imalunga nokuqonda ishishini kwimbono yabo:

  • Qonda ukuba bakusebenzisa njani, nini, kwaye kutheni bekusebenzisa.
  • Yiqonde into abayithandayo ngawe kwaye yintoni ebaphazamisayo.
  • Qonda into enokwenza ukuba ubomi babo bube lula ukusebenza nawe.
  • Qonda indlela onokuthi ubanike ngakumbi ngexabiso.

Xa ukufumanisa oko, sebenzisa loo ndlela kwintengiso yakho. Mhlawumbi ungangcono ukuba ungadwelisi amanqaku angama-438 owongeze kukhuphelo lwamva nje- kwaye endaweni yoko uvume ukuba uyazi ukuba abathengi bakho baxakeke ngumsebenzi obaluleke kakhulu… kodwa kwimizuzu eli-15 bayakufuna, uhlala ulapho .

2 Comments

  1. 1

    Ndivumelana ngokupheleleyo nawe Douglas! Ngaphandle kokuba umazi umthengi wakho kwaye iyintoni indima yakho ebomini babo, ngekhe uphuhlise umkhankaso wentengiso oyimpumelelo. Uluvo lwabo lwenkampani yakho lubalulekile ukuze uphumelele kwintengiso enzima.

  2. 2

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