Awuyi kubhloga ngonaphakade

Xa ndithetha nabantu malunga nokubhloga, uninzi lwabo lundibuza ukuba ukubhloga kulapha ukuhlala.

Nope.

Ukubuza umntu ukuba ukubhloga kuya kuba lapha ngonaphakade kufana nokubuza abafana ababeprinta amaphephandaba abo kunye noGutenberg ngokufanayo. Njengokushicilelwa simahla, ukubhloga kuya kuguquka ngetekhnoloji, iibhlog ezinolandelayo ziya kuthengwa, kwaye iibhlog ziya kudityaniswa kwaye zidityaniswe nezinye iindlela zonxibelelwano.

Ukubhloga kuya ngokukhawuleza le medium and strategy for corporations, but it won't take long before it's swollen ego shrinks back to ‘just another communication method' that's up there with signage, location, email, web sites, and social media interaction.

Talented bloggers will be depended upon to help companies move the needle. The next few years will be great for bloggers, who will continue to be swept up by larger organizations either on a consulting or full-time basis. That's good to hear, isn't it? It means this whole thing has been worth it – honesty and transparency unako ndikuzisele impumelelo.

Ngo-1938 uLorenKwelo nqaku, Siyavuyisana no ULoren Feldman, Ibhlogger ephumeleleyo eya kuthi ibhale kwaye ibhale iividiyo ze-c | net.

Side note: While I cringe at Loren's raspy, cussing, in-your-face, East Coast rants… or uncomfortably watch him vlogging in bed – I'm in awe of both his transparency and his success. He shows that you can be honest, be yourself, be opinionated, and still be successful.

Where's Blogging Going?

There will be something new to blogging in the future, just as with newspapers… but it won't take a hundred and fifty years. My vision of a blogger of the future may involve a speech-to-text voice recognition that's passed through a grammatical filter, with smart algorithms that organize the content, and auto-generated interactive ‘views' into related subject matter available over the web.

Corporate Blogging in the future will probably fall back into the Marketing, even though we're fighting like hell to keep it out of there today. The reason we fight it now is because Marketing awards are usually given for perfection, beauty and finesse – not results, reality and transparency. Bloggers and blogging don't fit into the seasoned Marketing Executive's cubicle farm.

Nje ukuba iinkampani ziyiqonde impumelelo yazo zinxulunyaniswe nendlela abanxibelelana ngayo kunye nokukhuthaza ubudlelwane kunye nabaxhasi kunye namathemba, amasebe ezentengiso aya kuqala ukubulela umntu oneebhola zokungena kwibhlog kwaye ayixelele njengoko injalo. Xa besenza, ukuthengisa kuya kutshintsha kwaye iinkampani ziya kuba ngcono kuyo.

When it's a mainstream factor in corporations, it's going to change life for the independent blogger like me. Companies will seek out those with a following, who can write well, and pull them into their bag of goodies. If I were running HP, Dell, IBM or ServerAdmin, I'd be padding my web presence with bloggers today – before they're all gone tomorrow.

When everyone is blogging, we'll either get promoted to someone else's spotlight or fade into obscurity. Don't get comfortable, we won't be here for long.

2 Comments

  1. 1

    Owu, ndinqwenela ukuba ukubhloga kuqhubeke ngonaphakade. Kodwa ukuba kuya kufuneka ndikhuphe umnqweno osengqiqweni, ndiyathemba ukuba izakuhlala ikho iminyaka emi-5 ukuya kweli-10. Andikayifumani impumelelo endiyifunayo kule ndawo, nangona kufuneka ndivume ukuba andinaxesha laneleyo lokwenza (ukubhloga) ngenxa yeminye imizamo. Okwangoku, ndinqwenela ukufumana impumelelo, nditsho nokumodareyitha, kwiibhloko zam, nakwiiblogi endinqwenela ukuzizuza kakhulu.

  2. 2

    Ndicinga ukuba utshintsho luzakwenzeka njengoko iteknoloji iguquka, siza kuba nezixhobo ezahlukeneyo zokwenza umsebenzi wethu kwaye izinto ziya kuthatha indawo eyahlukileyo. Omnye umzekelo zii-PC eziphathwayo, sonke sinokufumana enye yezo zinto kwaye sizibandakanye nokubhloga rhoqo ukusuka naphi na (mhlawumbi oko sele kwenzekile.)

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