Umthombo weBhinary: Amava abaThengi kunye neQonga lokuLawulwa kwegama

Umthombo weBhinary

Ukuba wenze naluphi na uphando malunga nesazisi sophawu kunye namava abathengi, mhlawumbi uqaphele unxibelelwano lwabathengi olwahlukileyo kunye nokujonga okukubandakanyeni kwabathengi kunye neenzame ze-SEO zalapha kwiinkampani. Namhlanje, uninzi lwabathengi luxhomekeke kakhulu kwiimvakalelo zabathengi (okt, ukulinganiswa kwabathengi kwi-Intanethi kunye nokuphononongwa kweendawo) ukwenza isigqibo sokufunda malunga nokuba uza kudibana nenkampani. Ngapha koko, abathengi abaninzi bathanda ukubhekisa kwiindawo ezinje ngoGoogle, u-Facebook kunye no-Yelp ukufumana umbono wohlobo lwamava abathengi abanokuwalindela kwinkampani okanye uphawu. Ngexesha ledijithali, ukusetyenziswa kwabathengi kwangoko, iinkampani azinakulibazisa ukuphendula / ukunxibelelana nabathengi abanokubakho kunye nabakhoyo. 

Ngaphaya koko, indlela inkampani eyabonwa ngayo kwi-Intanethi iya kuba nefuthe elikhulu kwisakhono sophawu lokutsala, ukufumana nokugcina abathengi. Nokuba kukhathalelo lwempilo, ukubuk 'iindwendwe, ukuthengisa, izithuthi, iinkonzo zezezimali, njl.njl. - amava abathengi kunye nengxelo zilingana nobunikazi benkampani kwaye zendele nzulu kwizigqibo zabathengi zokuthenga imveliso okanye inkonzo yenkampani. 

Isishwankathelo seQonga loMthombo wamanzi oMdaka-uMthombo omnye weNyaniso yeBrand Sentiment kunye neDatha yeNdawo

Umthombo weBhinary ubonelela ngamava abathengi aphambili kunye neqonga lolawulo lwegama kwi-intanethi yamashishini, imibutho yezempilo kunye namashishini amancinci naphakathi. Iqiniswe kubuchwephesha bayo boLwimi lweNdalo (i-NLP) itekhnoloji, iqonga elisekwe kwilifu leemayini zabathengi kunye nengxelo yabasebenzi evela kuphando, ukulinganiswa kwi-Intanethi kunye nokuphononongwa kweendawo, imithombo yeendaba zentlalo kunye neminye imithombo yedatha yokuxhobisa imibutho ngolwazi olunokwenzeka olufunekayo ukuphucula ukunyaniseka kwentsingiselo, ukwandisa ukuzibandakanya , Ukutsala abathengi abatsha kunye nokuqhuba iziphumo ezizinzileyo ezisezantsi. 

Ukusuka kukhangelo kunye nokufunyanwa kukhetho kunye nokulandela emva kwamava, iqonga leBinary Fountain linceda ukukhokela kunye nokuxhasa ukuthengisa, intengiso, amava abathengi, ukuthengisa kunye namaqela empumelelo kubathengi kuwo onke amanyathelo ohambo lwabathengi. Isixhobo sayo esipheleleyo semveliso siza sixhotyiswe ngamava abathengi kunye neempawu zokuzibandakanya, amandla olawulo kwi-Intanethi, ukuqhubekeka kolwimi lwendalo, uphando lweeselfowuni kunye nokunikelwa kwephulo lokungqina, ukudityaniswa kweCRM kunye ne-turnkey SEO kunye nezixhobo zolawulo lwentengiso lwasekhaya. 

Amava wabathengi beMithombo yamanzi yokubini kunye neempawu zokuzibandakanya zibandakanya:

  • Ukumamela ngokwaseburhulumenteni -Abasebenzisi banokubeka iliso, baphonononge, bakhangele kwaye baziswe ngokungakhange kubhalwe kwi-intanethi kunye nezimvo ezabiweyo kwiiblogi, iiforamu, iisayithi zeendaba, ukulinganisa kunye nokuphononongwa kweziza kunye nokukhankanywa kwe-Twitter kunye nezithuba zikawonkewonke ze-Instagram kunye neFacebook kufutshane nexesha langempela. 
  • Ukupapashwa kwezentlalo -Abasebenzisi banokuyila, ukulawula, ishedyuli kunye nokuthumela umxholo wemithombo yeendaba kwi-Facebook, Instagram, Twitter nakwi-LinkedIn, zonke zisuka kwindawo enye.
  • Imikhankaso yoBungqina obuShukumayo -Ukuvelisa ngaphezulu uphononongo kwi-Intanethi, abasebenzisi banokuthumela ii-imeyile okanye imiyalezo ebhaliweyo ngokuthe ngqo kubathengi, bebacela ukuba bashiye uphononongo malunga namava abo enkonzo. 
  • Ulawulo lweeNdawo -Abasebenzisi banokubanga amaphepha kunye nokuhlaziya ngokuzenzekelayo kwaye bapapashe ulwazi oluchanekileyo lokunxibelelana kunye nedatha yendawo yamashishini abo bonke ubungakanani kuwo onke ama-420+ kwimikhombandlela kwi-intanethi kumazwe angaphezu kwama-50, ngelixa kuqinisekiswa ukuba akukho zintlu zodweliso okanye ungquzulwano lobunini. 
  • Uhlobo loMqeshi -Abasebenzisi banokuqokelela, bajonge, bathelekise kwaye babeke umlinganiso weemvakalelo zabasebenzi kuMthombo weBhinary kunye / okanye kuphando olukhutshwe ngumntu wesithathu kunye nokulinganiswa kwi-intanethi kunye neendawo zokuphononongwa, ezinje ngeGlassdoor kunye neNene, kwideshibhodi enye ebanzi nephakathi.  

Kwimakethi yanamhlanje yedijithali, iinkampani kufuneka zonyuse ukubonakala kwazo kunye nokwazisa ngebrand kwiinjini zokukhangela, iinethiwekhi zentlalo, usetyenziso lweemephu nokunye ukuba banqwenela ukukhuphisana nokuthenjwa kwabathengi kunye neshishini. 

URamu Potarazu, uMongameli kunye ne-CEO kumthombo weBhinary

Ezona ndlela ziPhambili zaMava abaThengi kunye noLawulo lweGama

Ngaphezulu kwe-40,000 imibuzo yokukhangela kuGoogle eyenziwa mzuzwana ngamnye, iinkampani kufuneka zifumane indlela yokugqobhoza ingxolo, okanye umngcipheko wokushiywa ngokhuphiswano. Ubunikazi bolwazi obuchanekileyo kunye nokwazisa yindlela eqinisekileyo yomlilo yokuhlala phambi kwepakethi yokhuphiswano, okanye kwiphepha lokuqala leziphumo zophendlo lukaGoogle. Isisombululo-mali kumava abathengi kunye neetekhnoloji yolawulo lwegama eziza kubeka esweni, zilandelele, zilawule, zihlalutye kwaye zilumkise iinkampani ngeempendulo zabathengi zexesha langempela kunye nokuzibandakanya. 

Umsebenzi wokuphendula umthombo wamanzi wokubini 1

Ezinye izinto eziphambili ekufuneka zijongwe kumava abathengi kunye neqonga lolawulo lwegama zibandakanya: 

  • Ukujonga imilinganiselo yeenkwenkwezi - Thelekisa kwaye uvavanye igama elikwi-intanethi kuwo onke amahlelo kunye nokuphonononga iisayithi kwideshibhodi enye 
  • Ulawulo loMsebenzi kunye nezilumkiso - Gcina ixesha lokuzibandakanya kuvavanyo lwe-Intanethi oluchaphazela uphawu ngo ukubeka phambili, ukucwangcisa, ukwabela ukulandelwa nokuphendula kwiqonga elinye
  • Ukhenketho lokulinganisa -Thelekisa igama kwi-Intanethi, ngeebhodi yabaphambili, ngokuchasene nabantu ekujoliswe kubo ekuchongeni abadlali abaphezulu nabaphantsi 
  • Ingxelo ngezoBunjineli boShishino -Izinto ezenzelwe wena, eziqhutywa ziidatha ezivela kwingxelo yabathengi kunye nokukwazi ukujonga kunye nokuvavanya ifuthe kunye nenkqubela phambili yephulo 

Ingxelo yoLawulo lwegama - Umthombo weBhinary

Ukuthenjwa ngamawaka eempawu ezizodwa kuMntla Merika, uMthombo weBhinary unceda amashishini abo bonke ubungakanani ukukhulisa isabelo sentengiso ngokunyusa ubukho babo kwi-Intanethi, ukwanda kokunxibelelana kwabathengi, kunye nokukhuthaza ukulinganiswa kwi-Intanethi kunye nokuphononongwa- kukhokelela kuphuculo lokunyaniseka kweempawu kunye nokugcinwa kwabathengi ixesha elide. Amava wabathengi be-Binary Fountain kunye neqonga lolawulo lwegama okwangoku ukulandelela kunye nokuhlalutya ingxelo yabathengi kuwo onke ama-900,000 + ababoneleli ngezempilo kunye neenkampani ezingama-250 + kwilizwe liphela.

Bhukisha iDemo kumthombo weBhinary

Amava eSifundo saMthengi-Ukhathalelo lweMpilo lweVITAS

Ukwanda kokuthembela kuphononongo lwedijithali oluvela kubathengi kukhuthaze ababoneleli abanonophela abanyamekela abagulayo njengeVITAS yezeMpilo ukumilisela itekhnoloji yamava kubathengi kunye neenkonzo zolawulo lwegama kwi-intanethi ukuphucula ingxelo kunye nokwandisa uphononongo oluqinisekileyo kunye namanqaku okwoneliseka. Ngokusebenza ne-VITAS yezeMpilo, uMthombo weBhinary usebenzisa itekhnoloji yamava abathengi abanamandla ukufezekisa ukuchaneka kunye nokufana kuluhlu kunye neempendulo kunye nokuzuza okulinganiselweyo kwigama lophawu lweenkqubo ze-VITAS zezeMpilo kwi-US

Ngokusebenzisa uhlalutyo olunzulu loMthombo weBhinary kunye noludwe lwetekhnoloji, i-VITAS yezeMpilo ikwazile ukunyusa uhlalutyo, ukunika ingxelo kunye nezixhobo zokubeka uphawu, ukongeza kubuchwephesha bokusetyenziswa kolwimi lwendalo (NLP), kwinqanaba elipheleleyo, elichanekileyo nelisebenzayo kumava abathengi kunye namanqanaba okwoneliseka kuwo wonke indawo ezininzi.

Jonga isicwangciso samava abathengi esathumela zonke ezi zinto zilandelayo kunyaka wokuqala wokuphunyezwa kweVITAS yezeMpilo:

  • Ukunyuka kwama-34% kumanqaku okwaneliseka kwezigulane
  • Ukonyuka nge-10% kwimpendulo elungileyo
  • Ukonyuka ngama-52% kuhlolo olupheleleyo lukaGoogle
  • Ukonyuka nge-121% kuphononongo olupheleleyo lwe-Facebook

Amava omthengi we-Binary Fountain kunye neqonga lolawulo lwegama ancede i-VITAS ibone ukonyuka okubonakalayo kokuphononongwa kweenkwenkwezi kunye namanqaku okwaneliseka kwezigulana kunye nokuchaneka ngakumbi kuluhlu kunye nokuqonda kwedatha, ukuqhuba iziphumo ezincumisayo zeshishini lophawu lwezeMpilo lweVITAS.

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