Uyenza njani iBenmarkmark iAkhawunti yakho yeNtengiso yeAmazon

Ingxelo yeBenchmark yeNtengiso yeAmazon
Ixesha lokuFunda: 2 imizuzu

Amaxesha amaninzi siye sizibuze, njengabathengisi, ukuba inkcitho yethu yentengiso isenza njani xa kuthelekiswa nabanye abathengisi kumzi mveliso wethu okanye kwisitishi esithile. Iinkqubo zeBenchmark zenzelwe esi sizathu- kwaye i-Sellics ikhuphe ingxelo yebhentshi yasimahla yeAkhawunti yakho yeNtengiso yeAmazon ukuthelekisa ukusebenza kwakho kwabanye.

Amazon Advertising

Intengiso yeAmazon ibonelela ngeendlela zentengiso zokuphucula ukubonakala kubathengi ukuba bafumane, bakhangele, kwaye bathenge iimveliso kunye neempawu. Iintengiso zedijithali zeAmazon zinokuba yeyiphi na indibaniselwano yokubhaliweyo, umfanekiso, okanye ividiyo, kwaye ivele kuyo yonke indawo ukusuka kwiiwebhusayithi ukuya kwimidiya yoluntu kunye nomxholo wokusasaza. 

Intengiso yeAmazon inikezela ngeendlela ezininzi zentengiso, kubandakanya:

  • Amanqaku axhaswayo Ixabiso-ngalinye-ngokuchofoza (CPC) kwiintengiso ezibonisa uphawu lwentengiso, uphawu lwesiqhelo, kunye neemveliso ezininzi. Ezi ntengiso zivela kwiziphumo ezifanelekileyo zokuthenga kwaye zinceda ukuqhuba ukufunyanwa kwegama lakho phakathi kwabathengi abathenga iimveliso ezinjengezakho.
  • Iimveliso ezixhasiweyo -Endleko-nganye-ngokuchofoza (CPC) kwiintengiso ezikhuthaza uluhlu lweemveliso ezizodwa kwiAmazon. Iimveliso ezixhasiweyo zinceda ukuphucula ukubonakala kweemveliso ezizezinye kunye neentengiso ezibonakala kwiziphumo zokukhangela nakwiphepha lemveliso
  • Umboniso oxhasiweyo Isisombululo sentengiso esibonelela ngenkonzo yakho ekunceda ukuba ukhulise ishishini lakho kunye negama lakho kwiAmazon ngokubandakanya abathengi kulo lonke uhambo lokuthenga, ngaphakathi nangaphandle kweAmazon.

Iimpawu zeNtengiso zeAmazon

Unokufumana ukuqonda okungabalulekanga ngokubekisa ukusebenza kwentengiso yeAmazon kunye nabanye abakwishishini lakho. Inkqubo ye- I-Benchmarker yokuThengisa ihlalutya ukusebenza kwakho kwiiMveliso ezixhasiweyo, iiMveliso ezixhasiweyo, kunye noMboniso oxhasiweyo kwaye ikubonise ngqo apho wenza khona kakhulu kwaye ungaphucula phi.

Iimpawu eziphambili zeengxelo zemilinganiselo ethelekiswayo yile:

  • Iifomati zeNtengiso ezixhasiweyo: Ngaba usebenzisa zonke iifomathi ezifanelekileyo ezinokuthi zibonelelwe yiAmazon? Nganye inezicwangciso zayo kunye namathuba. Hlaziya iimveliso ezixhasiweyo, iiBrands ezixhasiweyo kunye noMboniso oxhasiweyo
  • Inqaku elinenkcukacha: Qonda ukuba ungowaphezulu kuma-20% -okanye ezantsi
  • Thelekisa iindleko zentengiso (I-ACOS): Ithini ipesenti yentengiso ethe ngqo oyenzileyo evela kwimikhankaso yentengiso exhaswa ngemali xa kuthelekiswa nomthengisi ophakathi? Ngaba ulondoloze kakhulu? Qonda amandla okufumana inzuzo kudidi lwakho
  • Bhentshintshi iindleko zakho ngokucofa (CP) C: Bahlawula malini abanye ngonqakrazo olunye? Funda indlela yokufumana ibhidi efanelekileyo
  • Khulisa ukuCofa kwakho ngeNqanaba (CTR): Ngaba iifomati zentengiso zakho zigqithile kwintengiso? Ukuba akunjalo, funda ukuba ungawonyusa njani amathuba okufumana unqakrazo
  • Ukuphucula iRhafu yokuGuqulwa kweAmazon (I-CVR) Bakhawuleza kangakanani abathengi ukugqiba amanyathelo athile emva kokucofa kwintengiso. Ngaba iimveliso zakho zithengwa kakhulu kunezinye? Funda ukubetha imarike kunye nokwazisa abathengi

Idatha ye-Sellics Benchmarker isekwe kuphononongo lwangaphakathi lweSellics kunye nesampulu emele ngaphezulu kwe- $ 2.5b kwingeniso ehlanganisiweyo yonyaka yeAmazon. Isifundo ngoku sisekwe kwidatha ye-Q2 2020 kwaye iya kuhlaziywa rhoqo. Indawo yentengiso nganye, ishishini, ifomula yeqela kubandakanya ubuncinci ii-20 zeempawu ezizodwa. Iiseyile ngamanani aphakathi kubuchwephesha bokunika ingxelo kubathengisi.

Umgangatho weAkhawunti yakho yeNtengiso yeAmazon

Ingxelo yeNtengiso yeBenchmark yeDemo

I-amazon yentengiso yebenmarkmark ye-sellics

Iphepha elichazayo ukuba awusenanto oyenzayo: Ndililungu le Sellics.

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