Injini yokutshatisa uBuhle: Iingcebiso ze-AI ezizezakho eziqhuba ukuThengisa ngobuNgcono kwi-Intanethi

Ubukrelekrele bobugcisa kubuNtshatsheli bezoQoqosho noRhwebo

Akukho mntu wayenokuthi aqonde umphumo we-apocalyptic we-COVID-19 onokuba nawo kubomi bethu bemihla ngemihla nakwezoqoqosho kwaye ngakumbi ukuthengisa ngokuvalwa kweendawo ezininzi ezihamba phambili ezitalatweni. Yenziwe iimveliso, abathengisi, kunye nabathengi bonke bacinga ngekamva lokuthengisa kwakhona. 

Injini yomdlalo woNobuhle

Injini yomdlalo woNobuhle™ (BME) sisisombululo kubathengisi abathile, i-e-tailers, iivenkile ezinkulu, abalungisa iinwele kunye neempawu. I-BME yinjini emitsha enelebheli emhlophe ehambelana ne-AI eqikelela kwaye ikhethe imveliso ekukhetheni abathengi kunokwenzeka ukuba bayithenge. Kananjalo nokukwazi ukucebisa ngeemveliso ze-BME zenze ukuba onke amanqaku abekho kuhambo lomthengi kwi-Intanethi ukusuka ekuthengiseni ukuya kuthi ga kumaphepha okufika.

Njengosomashishini wobuchwephesha, ayinguye umsunguli UNidhima KohliIsisombululo sokuqala sedijithali. UNidhima ukwangumsunguli we Imidlalo yam yobuhle™ (MBM), esekwe ngo-2015 kwaye ukusukela ngoko yaba sisindululo sokuqala semveliso yobuqu kunye nesiza sokuthelekisa amaxabiso yenye yezona webhusayithi zinkulu zobuhle emhlabeni iimveliso ezingaphezu kwama-400,000.

I-MBM idibene nabanye babathengisi bobuhle kunye neempawu ezibandakanya iiHarrods, uHarvey Nichols, uLungelo, ukuKhangela okumangalisayo, iiClarins, uBobbi Brown, nokunye okuninzi, ukuvumela abathengi ukuba bazithenge zonke kwiwebhusayithi enye kwaye bathelekise amaxabiso. Ngombulelo kwizifundo ezivela kwi-MBM, uKohli ukwazile ukuthatha iminyaka emihlanu yedatha, wahlalutya imikhwa yabathengi yokuthenga kunye nokuyisebenzisa kwimodeli yakhe entsha yeshishini iBME ejolise ekunikezeleni ulwazi olubalulekileyo kunye nezixhobo zokuziphatha kwii-B2B's.

I-AI yokwenza ubuqu iqhuba njani ukuGuquka

Injini yokutshatisa ubuhle isebenza kokubini ngokusebenzayo, ngokwenza abathengi bangenise ulwazi lwabo besebenzisa Umncedisi oSebenzayo naphi na kwi-intanethi ukufikelela kwimibuzo yesitayile esichaphazelekayo malunga nohlobo lolusu, iinkxalabo zolusu, iinwele kunye nokukhathazeka komzimba, kunye nemveliso okanye ukuthanda ivumba.

Umncedisi woBuhle beDijithali

Le datha ivumela i-BME ukuba isebenzise i-AI kunye nedatha ukuze icebise iimveliso ezilungileyo kwangoko. Ikwasebenza ngokungakhathali, ngokujonga indlela yokuziphatha yokuthenga kunye nokukhangela. Ubunini bexesha lokwenyani ubuhle Isisombululo siguqula amava abathengi abahle ngokunika amandla ukubandakanyeka okungafaniyo, okwenzelwe wena kwindawo nganye yokuthinta kuhambo lwabo lokuthenga kwi-Intanethi ukusuka ekuthengiseni ukuya kumaphepha okufika kunye neengcebiso ngemveliso. 

Umncedisi woBuhle beDijithali

Nge-BME, abathengi bafumana i-on-one-in-one, in-shop yokuthengisa umncedisi onjengamava kwi-intanethi nakwintuthuzelo yamakhaya abo. Njengoko iivenkile sele zivuliwe, i-BME inokuphunyezwa kwiiphedi zokuchukumisa ezivenkileni ukwenza isicwangciso esisebenzayo se-omnichannel. Inqanaba eliphezulu le ukwenziwa komntu kunye neengcebiso enika abathengisi amandla akrelekrele ngaphandle kokuyakha. 

Iingcebiso zoMncedisi woBuhle beDigital

Kwaye, ngoku ngakumbi kunakuqala xa utshintsho lwentengiso lukhokelwa lihlabathi elitsha emva kwe-COVID kukho isidingo ngakumbi kwicandelo lokuthengisa ukuze liphumeze iqonga le-BME ukuqinisekisa impumelelo kwaye okona kubaluleke kakhulu ukusinda kweshishini labo kule mihla yanamhlanje Imozulu. 

Imveliso yobuhle iphezulu

  Eli lixesha lokuqala, isixhobo sokwenza umntu senziwe ngokukodwa kwishishini lobuhle kwaye sixhotyiswe ngedatha yomntu okhuphisana naye engavakaliyo ngaphambili. 

Isebenza njani iBME?

Ngokudibanisa i-AI kunye nobukrelekrele obuthile bobuchwephesha kunye neminyaka emi-5 yokukhuphisana kobukrelekrele, i-BME isebenzisa ubuchule bokufunda bomatshini obuchanekileyo bokuchonga iipateni ezinxaxhileyo phakathi kwedatha yabathengi. Ngamanye amagama, i-BME ichonga iimveliso zobuhle ezikhethiweyo ngokweminyaka, iinkxalabo zolusu kunye neepateni zokuthenga. Okukhona abathengi betyelela ivenkile ekwi-intanethi, ulwazi olungaphezulu ngesixhobo olufundwayo kwaye lusebenze ngokuzenzekelayo. 

Injini iyanciphisa ukhetho lwabathengi, iqikelela ukuba yeyiphi imveliso umthengi anokuthenga ngayo, ukwandisa intengiso, nokunyaniseka. I-BME ilungiselela ukucebisa ngemveliso, iimveliso ezincedisayo, ii-imeyile, iphepha lokufika, nangaphezulu ukuze abathengi bafumane amava apheleleyo angama-360-degree anika igalelo Ukuphucula ukuguqulwa kweentengiso ngama-30 ukuya kuma-600%.

I-BME iphunyezwe ngokufanelekileyo e-UK kunye neFrench Pharmacy esele ibone ukonyuka ngama-50% kwi-AoV (Umndilili weXabiso le-Odolo) kunye ne-400% yokunyuka kwamaxabiso okuguqula intengiso. I-BME ikwasebenzisene ne-premium cosmetic brand Ngu-Terry kunye nomnye wabathengisi abakhulu boBuhle uDouglas.  

Ngokusekwe kwizifundo zamva nje, iBME yenze iingcebiso ngeemveliso zobuhle ezili-18m ukuza kuthi ga ngoku. Iyonyusile Ixabiso le-odolo eliqhelekileyo ngo 50% oncomekayo kunye ukwanda kwamazinga okuguqulwa Ukuthengisa nge-incredibe 400%. 

Injini yokutshatisa ubuNika Isindululo sokuThengisa

I-BME yamkela indlela esebenzayo ye-omnichannel ekuthengiseni kwakhona njengoko isebenza kwi-Intanethi, iapp, i-imeyile, kunye nevenkile. Okona kubaluleke kakhulu, i-BME ixhotyiswa yidatha yokhuphiswano kunye nedatha yobukrelekrele kwiinzululwazi zezithambiso ezenza uphawu lweBME imatshisi yobuhle ™ ichaneke ngakumbi, iyinyani, kwaye ithembekile ngokweziphumo ezenzelwe wena. Kwaye, le midlalo izuzisa iimfuno zokwenyani zomthengi ukusuka kumzuzu abhalisa ngawo, ngokungafaniyo namanye amaqonga athatha ixesha elide ukufunda imikhwa yomthengi. 

Ukusuka kwimbono yeshishini iplagi ithatha abathengi iiyure ezi-1-2 kuphela ukuziphumeza ayinayo impembelelo enkulu kwimini-yanamhlanje yokuqhuba kweshishini labo kwaye njengeqonga elidityanisiweyo elilungiselela i-AI ngokuzenzekelayo, abathengi banokuzulazula Iinkqubo zesikhokelo ezithatha ixesha. 

Yahluke njani iBME?

Xa kuthelekiswa nezinye Iiplatifti zobuhle zentengiso kwintengiso, i-BME ayiboneleli ngezindululo zemveliso esekwe kwimibuzo kodwa ikwaxela indlela yokuziphatha yabathengi kwaye ibhalele YONKE indawo ekubanjiswa kuyo YONKE inqanaba lobuhle ukusuka kwizinwele ukuya kwiziqholo ukuya kulusu kunye nomzimba kunye neenzipho. Liqonga elithile lobuhle elibonisa ubuqu elincomela kuphela iimveliso ezifanelekileyo kunye nemibala esebenza kulo lonke udidi lobuhle ukusuka kulusu lolusu ukuya kwizinwele hayi udidi olunye kuphela olulungele umthengi. Kwakhona, njengoko inikwe amandla yiminyaka emi-5 yedatha, idala ukuphakanyiswa kwabaxhasi bayo kunye namava abo kubathengi ukusukela ngomhla woku-1.

Okwangoku kwintengiso zininzi izisombululo ezizezomntu ezingama-360 ezingalungiselelwanga ubuhle njengoko zingacacanga ngobuhle, ke azibonisi ukuphakama okufanayo kwiipesenti ezingama-400 kwintengiso njengokusebenzisa isisombululo esithile sobuhle okanye zithatha iinyanga ezi-3-6 ukuya Ngokwenyani bonisa ukuphakanyiswa kwaye banesikhokelo.

Injini yokutshatisa uBuhle inendlela entsha yokwenza ukuba amava abathengi athengwe kuwo onke amaqhina okuchukumisa ukunceda abathengi bafumane iiMatches zabo zoBuhle ™ nokuba kungumsebenzi woMncedisi woBuhle okanye ngaphandle kweposi ye-COVID. Sijonge ukukhawulezisa uphuhliso lwabo ngokubazisela uthungelwano lwethu kunye nobuchule bethu kushishino lobuhle. 

UCamille Kroely, iNtloko yeHlabathi ye-Open Innovation kunye neeNkonzo zeDijithali

Tikamva lakhe lidijithali kunye nempumelelo kwivenkile yobuhle… .yinjini yokutshatisa ngobuhle ™. 

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