Unokumangaliswa ukuba zeziphi ii-B2B Referrals eziValayo

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Umatshini wentengiso kuyo nayiphi na inkampani ye-B2B kufuneka ilungiswe kakuhle, ifakwe ioyile, kwaye isebenze ngesantya esipheleleyo ukwenza umahluko kumgca ongezantsi. Ndiyakholelwa ukuba iinkampani ezininzi ziyasokola ngenxa yokuba zixhomekeke kwishishini elitsha ngefowuni ezibandayo, kodwa abasebenzi babo abanalo iqela elilungileyo lokwenza umsebenzi onzima wokuphumelela.

Umphathi omkhulu we-CEO kutshanje wabelane nam ngeeNtengiso kunye neeMetriki zeNtengiso zeSoftware eyimpumelelo njengeenkampani zeNkonzo ngabakwaQabane be-Insight Venture- kwaye amanani anokukothusa. Kuthatha itoni yomsebenzi ukufumana umthengi omtsha. Awunakuba neqela elingazukungena emsebenzini ngokurhola yonke imihla kwaye ulindele ukwenza umahluko.

Okanye unako? Mnye umthombo weshishini le-B2B eliguqula liphezulu kakhulu kunayo nayiphi na enye into ongasayi kuyisebenzisa.

Xa uhlalutya inqanaba lokuguqula ngejelo, ijelo elinye livela njengophumeleleyo ocacileyo. Ukuthunyelwa kwabathengi kunye nabasebenzi kuvelisa i-3.63% yenqanaba lokuguqulwa, phantse kabini kuneli jelo lilandelayo-iwebhusayithi ene-1.55% yenqanaba lokuguqula. Intlalontle ine-1.47% yenqanaba lokuguqula kunye nokukhangela okuhlawulelweyo 0.99%. Ezona ziteshi zibi kakhulu zoluhlu olukhokelayo nge-0.02% yenqanaba lokuguqula, iminyhadala ene-0.04% yenqanaba lokuguqula kunye nemikhankaso ye-imeyile ene-0.07% yenqanaba lokuguqula. UGilad Raichstain, Implisit.

Sisoloko simangalisiwe njengoko sithetha nezisombululo kumaqabane kwaye uninzi lwazo alunayo inkqubo endaweni yokufumana umvuzo kubasebenzi okanye kubathengi abathunyelwe. Abasebenzi bakho (okanye kufanele ukuba) ziintshatsheli kwishishini lakho-bakukhuthaze kuthungelwano lwabo. Abathengi bakho sesinye isixhobo esimangalisayo. Ngaba unayo i-imeyile ephuma ngamaxesha athile ibuza ukuba bangathanda ukuthumela omnye umntu? Ngaba unikezela ngamabhaso okanye imali kwabo bathunyelwe? Le datha inokukwenza ukuba uqale!

Okona kubuncinci, ukuba nephepha lokufika elibamba umthombo onamakhonkco awodwa asasazwe kubasebenzi bakho, abathengi kunye namaqabane kufuneka abe phezulu kwinjongo yakho ephambili. Oku kuyakuvumela ukuba ulandele kunye nokuvuza abo badlulisileyo!

b2b-yokuthengisa-iibhentshi

I-Implisit uhlaziya ithemba lakho kunye nonxibelelwano lwabathengi kwirekhodi efanelekileyo yeCRM, ikuvumela ukuba ulawule umbhobho wakho ngokukuko ngelixa ugcina wena neqela lakho ixesha elibalulekileyo kwimisebenzi edinisayo. I-Implisit isebenzisa ii-algorithms ezichonga i-imeyile nganye, unxibelelwano kunye nomsitho wekhalenda kwaye uyitshatise nethuba elifanelekileyo-100% ngokuzenzekelayo.

3 Comments

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    Doug, ndenze inkqubo yokudluliselwa phakathi kweqela lam kulo nyaka (2015). Eyona nto ingcono endakha ndayenza. Yinkqubo entle elula. Xa elinye lamalungu eqela lam lizisa umxhasi omtsha kwipotifoliyo yethu, ndivuza loo msebenzi nge-5% yoyilo loyilo lwewebhusayithi. Ngoko ke, umzekelo ukuba babhekisela kwiprojekthi yewebhusayithi ye-$ 10,000, ngoko baya kufumana ibhonasi ye-$ 500. Ngaba iqela lam liyayithanda le nkqubo? Duh! Ewe, bayayithanda.

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      Umhle lo Greg! Siyazithanda iinkqubo zokudlulisela. Abanye abantu bacinga ukuba yinto engaqhelekanga, kodwa iinkampani zibhatala abantu abathengisayo ngalo lonke ixesha ukunceda ukuqhuba ishishini… kutheni ungawabhatali amaqabane akho kunye nabasebenzi?

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