Iinkampani ezininzi ziyasokola ukwenza amacandelo kunye nokuphuhlisa iseti ehambelanayo yeemetwork zentengiso kunye neenzame zabo zokuthengisa ukuya kwishishini. Le infographic evela kwizisombululo ze-g2m kukudityaniswa kweemilinganiselo zokuthengisa ze-B2B abazichazayo ngakumbi kwezabo Ukulinganisa ukuthengisa i-ROI ebook.
Indlela ye-SMART yokuHlaziya ukuThengisa
ISMART sisichazi sendlela emiselweyo kuyo nayiphi na imizamo yentengiso:
- Skhetha into ekufuneka uyilinganise
- Myenze lula
- Analyze Iziphumo eziPhambili
- Rvusa amaqhinga
- TImpembelelo
Amanqanaba eBnelB yokuGuqulwa kweNtengiso
Ngokufika kwentengiso ye-omni-channel, phantse zonke iindwendwe ezifika kwindawo yakho zifika, zibandakanya kwaye ziguqula indlela eyahlukileyo. Ifaneli yentengiso yesiko kunye neyedatha ayisebenzi kwinqanaba elincinci, kodwa kwinqanaba lemacro kubahlalutyi kwaye iimetrikhi ekubekeni iliso kumanqaku ewonke zisasebenza. Amanqanaba amathathu yi-TOFU, MOFU kunye ne-BOFU-nantsi indlela echazwa ngayo nganye:
- TOFU (Phezulu kweFanele) -Ezi ziindwendwe kwiinzame zakho zentengiso ezikwinqanaba lophando lomjikelo wokuthenga. Injongo yentengiso apha kukuqinisekisa ukuba uphawu lwakho, imveliso okanye inkonzo ifunyenwe apho kusaphandwa khona… kukhangelo, kwezentlalo, kwiindawo zokuphononongwa, kwizikhombisi nakwezinye iindawo ezifanelekileyo zeshishini.
- MOFU (Embindini weFanele) -Aba ngabathengi bebrand yakho, imveliso, okanye inkonzo. Azikathengiswa okwangoku-kodwa bakuchonge kuphando lwabo kwaye banokugqiba ekubeni baphinde bahlangane nawe. Ezi ziindwendwe ofuna ukufaka kuzo iifowuni zokuthatha isenzo kunye namaphepha okufika ukuze uziqhubele nzulu kumjikelo wokuthenga. Ukuthengisa nge-imeyile kungumbindi weli nqanaba.
- BOFU (Ezantsi kweFanele) - Aba ngabathengi. Zikulungele ukuthenga, zinebhajethi, kwaye ziyaqonda ukuba uneemveliso kunye neenkonzo zokunceda ukusombulula iingxaki zabo. Eli nqanaba libaluleke kakhulu kulungelelwaniso lwakho kunye nokuzibandakanya kwintengiso. Kulapho iteknoloji yokuvumela ukuthengisa inokunceda ukuzenzekelayo kunye nokuphucula uguquko lwakho.
Iimpawu zeSicwangciso-qhinga sokuThengiswa kwangaphakathi
Kukho iimethrikhi ezinokusetyenziswa kuwo onke amabakala esicwangciso-nkqubo sentengiso kwindawo nganye kwindawo yokuguqula ifanele.
- Phezulu kweFanele -Ukukhangela okugunyazisiweyo kwendalo, ukuhlelwa kwegama eliphambili, ukuhanjiswa kwetrafikhi ehlawulelweyo, iindleko zokukhangela ezihlawulelweyo, iindleko zokukhangela ezihlawulelweyo ngokucofa, ukugcwala ngokuthe ngqo (okuhlala kubandakanya ukugcwala kwezentlalo), kunye neendlela zemithombo yeendaba ezihlawulelwayo.
- Embindini weFanele -Ukujonga ucofe umnxeba kwizenzo, jonga ukunqakraza kumaphepha omhlaba kwaye ucofe ukuhambisa umlinganiso kumaphepha okufika aya kukubonelela ngedatha yokwandisa kunye nokuvavanya i-verbiage entsha, ubeko kunye nomxholo ukuqhuba ukungeniswa.
- Ezantsi kweFanele Umthamo okhokelayo, ukuthengisa okufanelekileyo, izikhokelo ezifanelekileyo, ukuthengisa okufanelekileyo, kukhokelela kwizindululo zophakamiso, isindululo sokuvala umlinganiso kunye nemilinganiselo yokuguqula iyalinganiswa kweli nqanaba nakwinqanaba ngalinye.
Molo Doug - Enkosi ngale nto! Siqala nje, sinceda amashishini amancinci alawule ngcono intengiso yawo yedijithali. Abaninzi bayonganyelwa ngamaqhinga ahlukeneyo namaqhinga. Unokuthi yeyiphi i-metric ebaluleke kakhulu kumashishini amancinci ukulinganisa njengoko inxulumene nentengiso yangaphakathi? Ngaba ikho indlela yokuyenza ibe lula ngokwenene ebantwini? Enkosi!