Kutheni Abathengi Bengakhathazwa yi-B2B E-Commerce Personalization (Kwaye Uyilungisa Njani)

Amava omthengi kudala, kwaye ayaqhubeka, eyona nto iphambili kumashishini e-B2B kuhambo lwabo olusingise kwinguqu yedijithali. Njengenxalenye yolu tshintsho oluya kwidijithali, imibutho yeB2B ijongene nomceli mngeni onzima: imfuno yokuqinisekisa ukuhambelana kunye nomgangatho kuwo wonke amava okuthenga kwi-intanethi kunye nangaphandle kwe-intanethi. Nangona kunjalo, ngaphandle kweenzame zemibutho kunye notyalo-mali olukhulu kwidijithali kunye ne-e-commerce, abathengi ngokwabo bahlala bengaphantsi kokuchukunyiswa kuhambo lwabo lokuthenga kwi-Intanethi. Ngokutsho kutshanje