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Ukulandelela umnxeba yitekhnoloji esekwe okwangoku eqhubeka kwakhona. Ngokunyuka kwee-smartphones kunye nomthengi omtsha weselfowuni, ukucofa-ekunokufowunela amandla kuya kusiba nomtsalane ngakumbi kwintengiso yanamhlanje. Olu thando luyinxalenye yento eqhuba ukonyuka kwe-16% ngaphezulu konyaka-kwiifowuni ezingenayo kumashishini. Kodwa ngaphandle kokunyuka kweefowuni kunye nentengiso ephathekayo, uninzi lwabathengisi kusafuneka lutsibe ekulandeleleni umnxeba iqhinga lokuthengisa elisebenzayo kwaye bakwi