Iindlela ezintlanu zokuThengisa iiCMO kufuneka zithathe amanyathelo kwi2020

Kutheni impumelelo iphuma kwisicwangciso esikhubekisayo. Ngaphandle kokwehla kohlahlo-lwabiwo mali lokuthengisa, iiCMOs zisenethemba malunga nokukwazi ukufikelela kwiinjongo zabo ngo-2020 ngophando lonyaka lukaGartner luka-2019-2020 lwe-CMO Spend Survey. Kodwa ukuba nethemba ngaphandle kokuthatha amanyathelo akunampumelelo kwaye uninzi lweeCMOs zisenokungaphumeleli ukucwangcisela amaxesha anzima angaphambili. Ii-CMOs zibhetyebhetye ngakumbi ngoku kunokuba zazinjalo ngexesha lokudodobala koqoqosho okokugqibela, kodwa oko akuthethi ukuba banokuzimela ukuze baphumeze umngeni