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Itekhnoloji yentengiso ibinyukile kule minyaka ilishumi idlulileyo, singasathethi ke ngeminyaka. Ukuba awukamamkeli uMartech okwangoku, kwaye usebenza kwintengiso (okanye kwintengiso, ngaloo nto), ke kungcono ungene ebhodini ngaphambi kokuba ushiye ngasemva! Itekhnoloji entsha yokuthengisa inike amashishini amathuba okwakha amaphulo okuthengisa anempembelelo kwaye anokulinganiswa, ahlalutye idatha yokuthengisa ngexesha lokwenyani, kunye nokuzenzekelayo kwintengiso ukuqhuba uguquko, imveliso kunye ne-ROI up, ngelixa unciphisa iindleko, ixesha kunye nokungasebenzi.