Utshintsho kwidijithali: Xa iiCMOs kunye neeCIO zidibana, wonke umntu uyaphumelela

Ukutshintsha kwedijithali kukhawulezisiwe kwi-2020 kuba kuye kwafuneka. Ubhubhane wenza ukuba iinkqubo zokuphambuka ekuhlaleni zifuneke kwaye zahlaziya uphando lwemveliso ekwi-Intanethi kunye nokuthengwa kwamashishini nabathengi ngokufanayo. Iinkampani ezazingenabo ubukho bedijithali obunyanzelekileyo zanyanzeliswa ukuba zikhule ngokukhawuleza, kwaye iinkokheli zeshishini zafudukela kwinxaso-mali kumnatha wonxibelelwano lwedatha eyenziweyo. Oku kuyinyani kwindawo ye-B2B kunye ne-B2C: Ubhubhane unokuba nokudlulisela phambili ngokukhawuleza kwimephu yendlela

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Njengoko abathengisi behlengahlengisa amaphulo okuphendula kulwamkelo lwezoqoqosho oluvela kwi-COVID-19, kubaluleke ngakumbi kunangaphambili ukuba wazi ukuba ungabakhetha njani abaphumeleleyo. Imetrikhi egxile kwingeniso ikuvumela ukuba wabele inkcitho ngokufanelekileyo.

Kwi-2018, idatha iya kubangela uQoqosho oluKhulayo

Ithemba lobukrelekrele bokuzenzela (AI) lokutshintsha yonke into evelise i-buzz ebonakalayo kwizangqa zentengiso kwi-2017, kwaye oko kuya kuqhubeka kwi-2018 nakwiminyaka ezayo. Izinto ezintsha ezinje ngeSalesforce Einstein, i-AI yokuqala ebanzi yeCRM, iya kuthi inike abaqeqeshi bezentengiso ukuqonda okungazange kubonwe ngaphambili kwiimfuno zabathengi, bancede iiarhente zenkxaso ukusombulula iingxaki ngaphambi kokuba abathengi bazibonele kwaye bavumele ukuthengisa benze amava abo kwinqanaba elingenakwenzeka ngaphambili. Olu phuhliso lukhokelela kumda ophambili we

Izityhilelo ezi-4 onokuzifumana ngeDatha yeNtengiso

Bathi iCRM iluncedo kuphela njengedatha ekuyo. Izigidi zabathengisi zisebenzisa i-Salesforce, kodwa bambalwa abanokuqonda okuqinisekileyo kwedatha abayitsalayo, zeziphi iindlela zokulinganisa, ezivela phi, kunye nokuba bangathemba kangakanani. Njengoko intengiso iqhubeka nokuqhutywa ngakumbi ziidatha, oku kuphakamisa isidingo sokuqonda okwenzekayo ngasemva kwezehlo ngeSalesforce, kunye nezinye izixhobo. Nazi izizathu ezine zokuba kutheni